Experience

Fastspot

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Strategy

  • Feb 2021 - Present

  Lead the Fastspot strategy practice, pushing myself and my team to carefully listen to each voice, thoughtfully reason through each complexity, and creatively solve challenges for each client and audience. Creating beautiful, functional, award-winning websites for many of the best schools, museums, cultural landmarks, and businesses.

• Director of Integrated Strategy

  • Sep 2020 - Feb 2021

  Led the Fastspot strategy team and acted as interim business development director.

• Senior UX Strategist

  • Aug 2017 - Sep 2020

  Led numerous institutional web projects for clients across education, cultural, health care and business.



Helix Education

• United States
• Education
• 1 - 100 Employee

• Director of Content Strategy

  • Feb 2017 - Aug 2017

  Establish and lead the Helix content team in all aspects of enrollment and retention content strategy (production, social media, SEO, CRO, information architecture, assessment) for Helix’s higher education clients. Establish and lead the Helix content team in all aspects of enrollment and retention content strategy (production, social media, SEO, CRO, information architecture, assessment) for Helix’s higher education clients.



mStoner

• United States
• Advertising Services
• 1 - 100 Employee

• Strategist

  • Feb 2012 - Jan 2017

  Provide strategic marketing consulting services. Lead agency and client project teams throughout the process of discovery, strategy, design, development, and implementation to tackle a variety of needs across the spectrum of institutional communications and brand.Schools around the country benefitted from my strategic recommendations on digital communication, information architecture, user experience, content strategy, project management, search engine optimization and web governance. I don't just recommend; I also do the work: I write copy, audit content, build information architecture and experience maps, produce project plans, and outline and execute multi-channel communication campaigns. I'm adept at taking this work and navigating it through the political landscape of an institution to produce buy-in, manage expectations, and end with a successful result that everyone is satisfied with and that is built to last. I regularly shared expertise on information architecture, content strategy, and user experience by speaking at regional and national conferences, presenting webinars, and writing for the mStoner blog.Award-winning work that I'm most proud of:- St. John Fisher College relaunch (www.sjfc.edu). Winner of 2017 PRSA of Rochester Non-Profit Website of the year.- University of Rochester School of Nursing relaunch (www.son.rochester.edu) Winner of Communicator Award of Distinction, EDU Digital Marketing merit award.- Johns Hopkins Homewood Student Affairs website (https://studentaffairs.jhu.edu/) Winner of W3 Silver, Communicator Award Silver awards.- Tufts University Student Life relaunch: (students.tufts.edu)- The State University of New York relaunch: (www.suny.edu)- Research Foundation for the State University of New York relaunch (rf.suny.edu) Show less

• Project Manager

  • Feb 2012 - Sep 2012

  Responsible for ensuring the delivery of high-quality projects, on time and budget, with great communication and partnership along the way.



SUNY Geneseo

• United States
• Higher Education
• 700 & Above Employee

• Online Community Manager

  • Nov 2009 - Feb 2012

  - Launched and managed the U-Knight online alumni community, winning the SUNYCUAD Best Alumni Program Award for 2011 - Provided overall strategy and vision for alumni web and social media communications - Implemented and managed the alumni online events planning, registration and payment processing system, resulting in fivefold efficiency gains in staff time. - Launched and managed the U-Knight online alumni community, winning the SUNYCUAD Best Alumni Program Award for 2011 - Provided overall strategy and vision for alumni web and social media communications - Implemented and managed the alumni online events planning, registration and payment processing system, resulting in fivefold efficiency gains in staff time.



Nazareth College

• Australia
• Education Administration Programs
• 1 - 100 Employee

• Web Communications Manager

  • Jun 2007 - Dec 2009

  - Managed dozens of website production projects, including major redesigns of the Nazareth College home page, undergraduate admissions site, and arts center site.- Earned highest CASE honors for work, including nationally acclaimed CASE grand gold winning www.flightoftheflyers.com.

• Web Communications Assistant

  • Jun 2006 - Nov 2007

  - Transitioned 70 discrete websites comprising ~4,000 web pages into a uniform CSS template in 3 months and $10,000 under budget.- Delivered financial audit of campus wide web expenditures that led to the creation of an annual web budget and corresponding funding from upper management.

• Assistant Director of Operations

  • Jun 2005 - Jun 2006

  Supervised 65 employees in 4 campus locations, including hiring, training, scheduling, evaluation, payroll and budgeting.Managed operations of the facility's classroom and conference space.



University at Buffalo

• United States
• Higher Education
• 700 & Above Employee

• Database Administration Graduate Assistant

  • Jun 2003 - May 2005

  Developed Access databases to address the data processing and querying needs of admissions staff. Improved efficiency of central processes by developing macros that automated tasks, reducing time spent from 4 hours to 15 minutes per day. Developed Access databases to address the data processing and querying needs of admissions staff. Improved efficiency of central processes by developing macros that automated tasks, reducing time spent from 4 hours to 15 minutes per day.



Praxair

• Manufacturing
• 1 - 100 Employee

• Systems Analyst Intern

  • May 2004 - Aug 2004

  - Awarded the IT graduate intern of the year award by Praxair and UB - Improved efficiency of Praxair help desk by data mining large call logs, performing trend analysis, and translating findings into pertinent recommendations for IT management. - Streamlined and standardized reporting processes for a variety of business and IT units. - Awarded the IT graduate intern of the year award by Praxair and UB - Improved efficiency of Praxair help desk by data mining large call logs, performing trend analysis, and translating findings into pertinent recommendations for IT management. - Streamlined and standardized reporting processes for a variety of business and IT units.