Experience

Hotel Los Monteros Spa & Golf Resort 5* GL

• Spain
• Hospitality
• 1 - 100 Employee

• Communication & Marketing Manager

  • 2018 - Present

  I am in charge of the Communication & Marketing department and my task list is: - Ensure website content is always up to date in all languages available, updated according to the CMS corporate (wordpress) guidelines. Ensure all the content, pictures and text is according to corporate standards. - SEO - ensure all efficient use of keywords in website content. Review the ranking of the website on search engines. Update and optimize Meta descriptions and tags. - Email Marketing - Actively develop and maintain a database of corporate. Prepare and send, with regular frequency, a corporate email newsletter. - Google Analytics - Analyse the website production reports available from on the website statistical. Provide monthly reports on website KPI. Analyse the website user behaviour. - Social Medial - Update and manage the corporate representation and social medial channels. Ensure the monitoring and active respond of the corporate social media, ensuring consistent representation of the brand. - SEM Campaigns. Develop all digital strategist and campaigns in social media, ads in facebook and twitter. On the other hand, make Google AdWords campaigns (PPC, CPM, CPA...) according to the budget in order to achieve the objectives and traffic to the website. - Mass Media Communication relationship. Writing press releases, news an articles about the brand and send it to mass media communications and interested journalists. Furthermore, I managed budgets to make advertising campaigns in newspaper, radio and tv as well as a great variety of banners in several websites. Show less



Ibiza Gran Hotel

• Spain
• Hospitality
• 100 - 200 Employee

• Communication Manager & Social Media Specialist

  • Feb 2017 - Nov 2017

  - Responsible for implementing the overall public relations and social media strategy for Ibiza Gran Hotel and Casino de Ibiza. - Writing for Websites, Newsletters, Marketing materials, Internal Communications and Press Releases. - Working in collaboration with the external PR agencies to develop a Communication Plan. Arrange press trips and identify social media influencers, specialized Media Communications and Bloggers. - Developing the Digital Plan in order to generate, publish and share regular content across all Social Media channels. - Reporting of KPI's in Social Media and Website monthly. Monitoring and analysing metrics monthly. Show less



Villa Padierna Hotels & Resorts

• Spain
• Hospitality
• 1 - 100 Employee

• Digital Marketing Strategist & Communication Manager

  • May 2014 - Aug 2016

  My Tasks and Duties are: - Ensure website content is always up to date in all languages available, updated according to the CMS corporate (wordpress) guidelines. Ensure all the content, pictures and text is according to corporate standards. - SEO - ensure all efficient use of keywords in website content. Review the ranking of the website on search engines. Update and optimize Meta descriptions and tags. - Email Marketing - Actively develop and maintain a database of corporate. Prepare and send, with regular frequency, a corporate email newsletter. - Google Analytics - Analyse the website production reports available from on the website statistical. Provide monthly reports on website KPI. Analyse the website user behaviour. - Social Medial - Update and manage the corporate representation and social medial channels. Ensure the monitoring and active respond of the corporate social media, ensuring consistent representation of the brand. - SEM Campaigns. Develop all digital strategist and campaigns in social media, ads in facebook and twitter. On the other hand, make Google AdWords campaigns (PPC, CPM, CPA...) according to the budget in order to achieve the objectives and traffic to the website. - Mass Media Communication relationship. Writing press releases, news an articles about the brand and send it to mass media communications and interested journalists. Furthermore, I managed budgets to make advertising campaigns in newspaper, radio and tv as well as a great variety of banners in several websites. Show less



HC Marbella International Hospital

• Spain
• Hospitals and Health Care
• 1 - 100 Employee

• Head of Communication & Marketing

  • Feb 2012 - Feb 2014

  - Ensure website content is always up to date in all languages available, updated according to the CMS corporate (WordPress) guidelines. Ensure all the content, pictures and text is according to corporate standards. - SEO - ensure all efficient use of keywords in website content. Review the ranking of the website on search engines. Update and optimize Meta descriptions and tags. - Content Manager – Writing all contents for the Website in order to increase information about Medical Specialities and treatments. On the other hand, writing news, articles, and interviews with doctors for Mass Media Communications, according to the Editorial Plan. - E-mail Marketing - Actively develop and maintain a database of corporate. Prepare and send, with regular frequency, a corporate email newsletter. - Google Analytics - Analyse the website production reports available from on the website statistical. Provide monthly reports on website KPI. Analyse the website user behaviour. - Social Medial - Update and manage the corporate representation and social medial channels. Ensure the monitoring and active respond of the corporate social media, ensuring consistent representation of the brand. - SEM Campaigns. Develop all digital strategist and campaigns in social media, ads in Facebook and twitter. On the other hand, make Google AdWords campaigns (PPC, CPM, CPA...) according to the budget in order to achieve the objectives and traffic to the website. - Mass Media Communication relationship. Writing press releases, news an articles about the brand and send it to mass media communications and interested journalists. Furthermore, I managed budgets to make advertising campaigns in newspaper, radio and TV as well as a great variety of banners in several websites about health and treatments. Show less



Town Hall Marbella

• Government Administration
• 1 - 100 Employee

• Journalist

  • Aug 2011 - Feb 2012

  - Mass Media Communication relationship. Writing press releases, news an articles about the government and send it to mass media communications and interested journalists. - Social Medial - Update and manage the institutional representation and social media channels. - Ensure website content is always up to date in all languages available, updated according to the CMS guidelines. Ensure all the content, pictures and text is according to institutional standards. - Mass Media Communication relationship. Writing press releases, news an articles about the government and send it to mass media communications and interested journalists. - Social Medial - Update and manage the institutional representation and social media channels. - Ensure website content is always up to date in all languages available, updated according to the CMS guidelines. Ensure all the content, pictures and text is according to institutional standards.



Legacom Comunicación, SAU

• Spain
• Information Services
• 1 - 100 Employee

• Journalist

  • Jan 2011 - Aug 2011

  - Mass Media Communication relationship. Writing press releases, news an articles about the government and send it to mass media communications and interested journalists. - Developing and writing to locally magazines and Cultural guides in the city (called La Plaza and Vive Leganés). - Social Medial - Update and manage the institutional representation and social media channels. - Ensure website content is always up to date in all languages available, updated according to the CMS guidelines. Ensure all the content, pictures and text is according to institutional standards. Show less



Onda Cero Marbella

• Marbella y alrededores, España

• Journalist

  • Jun 2008 - Sep 2008

  - Writing a great variety of press article like reports, news and interviews about a wide range of interesting issues, from government issues to cultural news. - Designing of model newspaper and photo edition to be published. - Interviewing of a great amount of people like resources to obtain information and generate news. - Broadcasting of news in the radio along the locally magazine. - Writing a great variety of press article like reports, news and interviews about a wide range of interesting issues, from government issues to cultural news. - Designing of model newspaper and photo edition to be published. - Interviewing of a great amount of people like resources to obtain information and generate news. - Broadcasting of news in the radio along the locally magazine.



La Tribuna de Marbella

• Marbella y alrededores, España

• Journalist

  • Jul 2008 - Aug 2008

  - Writing a great variety of press articles like reports, news and interviews about a wide range of interesting issues, from government issues to cultural news. - Designing of model newspaper and photo edition to be published. - Interviewing of a great amount of people like resources to obtain information and generate news. - Writing a great variety of press articles like reports, news and interviews about a wide range of interesting issues, from government issues to cultural news. - Designing of model newspaper and photo edition to be published. - Interviewing of a great amount of people like resources to obtain information and generate news.



La Tribuna de Marbella

• Marbella y alrededores, España

• Journalist

  • Jul 2007 - Sep 2007

  - Writing a great variety of press articles like reports, news and interviews about a wide range of interesting issues, from government issues to cultural news. - Designing of model newspaper and photo edition to be published. - Interviewing of a great amount of people like resources to obtain information and generate news. - Writing a great variety of press articles like reports, news and interviews about a wide range of interesting issues, from government issues to cultural news. - Designing of model newspaper and photo edition to be published. - Interviewing of a great amount of people like resources to obtain information and generate news.



La Tribuna de Marbella

• Marbella y alrededores, España

• Journalist

  • Jul 2006 - Aug 2006

  - Writing a great variety of press articles like reports, news and interviews about a wide range of interesting issues, from government issues to cultural news. - Designing of model newspaper and photo edition to be published. - Interviewing of a great amount of people like resources to obtain information and generate news. - Writing a great variety of press articles like reports, news and interviews about a wide range of interesting issues, from government issues to cultural news. - Designing of model newspaper and photo edition to be published. - Interviewing of a great amount of people like resources to obtain information and generate news.