Francisco Valle

Global Head Product Management at DeutscheBack
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Contact Information
Location
Huldenberg, Flemish Region, Belgium, BE
Languages
  • English Full professional proficiency
  • French Native or bilingual proficiency
  • Spanish Native or bilingual proficiency

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Experience

    • Germany
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Global Head Product Management
      • Jan 2022 - Present

      - Understand Markets : be connector between the Markets (Sales Teams / Subsidiaries) and the R&D Technical Center in Germany; develop an in-depth understanding of Market Trends, Potentials, Customer Needs and Consumer Insights and defines and initiates internal development projects in close collaboration with Sales and R&D. - Create Market Strategy : support the R&D Department in generating new ideas in line with business opportunities enzymes application categories; define market and customer strategies and drives the entire process; defines, leads and coordinates business plans and the related business cases. - Supports the BU Head with relevant analysis, commercial success tracking (business reviews) and strategic pricing input. - Manages the Innovation Pipeline Processes within Innovation Committee: coordinate and supports ongoing initiatives with different Innovation Project Leaders, support sales to leverage winning solutions with a high USP across all regions. - Develops communication material for internal and customer presentations for optimum value creation; support Marketing by providing relevant information for powerful product and brand promotions and provide presentations to strategic customers Show less

    • Germany
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Senior R&D Manager Milling & Baking Applications
      • Jul 2021 - Dec 2021

      - Plan, design and execute experimental research independently and/or as a team member for innovative concept related to the milling flour concept. - Executing Application trials in order to provide the most suitable solutions to our customers. - Maintain and update the knowledge base on the different trials and experiments. - Use knowledge of statistics and experimental design to support project planning and data interpretation. - Provide insights on research results, technical report compilation and presentation to internal stake holders and/or external customers. - Support the R&D Department in generating new ideas in line with business opportunities enzymes application categories. Show less

    • Belgium
    • Food and Beverage Manufacturing
    • 100 - 200 Employee
    • Technical Sales Manager Americas and East Europe
      • Feb 2021 - Jun 2021

      - Identify appropriate prospects, set appointments, make effective qualifying sales calls, and manage sales cycle to close new business in all service categories offered. Engage them and inspire our customers in their product development. Target market: Latam and USA. - Be the technical link between the global bakery market, production and R&D and act as the support expert on the complete range of products, including specialties, in order to fulfill the mission as a worldwide fat specialty for laminated products and dairy solution provider. - Be the technical reference in the global organization and in charge of the technical support to the customers, prospects and subsidiaries. Provide directly and indirectly technical training to colleagues, customers, prospects and agents. Show less

    • Belgium
    • Biotechnology Research
    • 1 - 100 Employee
    • Key Account Manager Americas - Product Manager
      • Jan 2017 - Dec 2019

      • Establish strategic alliances/partnerships that allow the company to execute their international business plans and new products in Central and South American countries; • Identify potential clients in the target market and complete appropriate research on the prospective client’s business, product needs, and service offerings; • Conduct market research in order to understand the current industry and business situation in South America: definition of current business and its market, current business and market position, key differentiators and unique selling points, core competencies, competitor analysis; • Stimulate and manage the innovation initiatives in the market segment; • Work on a marketing plan : market segments, size and growth, description of customers and customers needs, target market segment, product positioning and value proposition, marketing mix, description of products and services, pricing and discounting, advertising and promotional plans, channel and distribution strategy, after-sales service and customer care, comparison with competition, performance and economics, forecast, • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies. • Attend symposiums and industry events and remain up-to-date on industry news ; research organizations and individuals online (social media,.. ) to identify new leads and potential new markets and to ensure that company’s interests are being represented ; Show less

    • Belgium
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Senior R&D Bakery Manager for National & International Accounts
      • Jan 2013 - Dec 2016

      - Partner the Industry Sales teams in developing new product development strategies to accelerate sales grow with top key players in the market: identifying leads, pitching products and/or services, and maintaining fruitful relationships.- Enforce local marketing and business development initiatives for the development and execution of the business’s corporate strategies in order to support growth objectives while strengthening the business core to gain competitive advantage.

    • Director R&D and Total Quality, Member of the Executive Team
      • Jul 2003 - Dec 2012

      - Manage Research and Development and Total Quality Division: hire, train and coach R&D engineers, Control and Assurance Quality managers, Chefs Baker and Patissier, Sensorial Analysis manager; we developed a structure R&D aligned with the SBU’s: margarine, butter, chocolate coating, fillings, icings, bread and sweet goods mixes and improvers;- As member of the executive committee we defined budget and investments, analysis P&L, close follow up on financial, operation and sales KPI’s, or scorecard (working capital, productivity, inefficiencies, …); - Promote Innovation and overall Total Quality (continuous improvement) in the company, for this purpose we created multidiscipline a Committee Task Team with purpose of promoting and tackling constant issues in reference to new product development, company innovation, quality audits and customer service; we defined objectives, KPI’s and execution plan approved by executive committee; - Support local Marketing and Sales teams in New Product Development Strategies (matrix business plan, partial marketing plan); - Building Sensorial Analysis Center: we developed an interface software and a protocol for consumer preference (market), a statistical program to help visualization and mapping of consumer preference, we trained an expert panel on identification of flavor, aroma and texture using a sensorial scorecard tool; this is till today part of the protocol in new product development and positioning;- Develop a Safety Quality Food program (GMP, HACCP, Traceability, …) aligned with local Certifications (AIB, Silliker, …) and on demand by customers (Wal Mart Group, Bimbo Mexico, …); - R&D support for the subsidiary frozen bread plant (Alysa) in Mexico: mission was to develop a Mexican category finished frozen good for local supermarkets; Show less

    • Regional Junior R&D Bakery
      • Nov 1999 - Jun 2003

      - Roll out innovation’s initiatives from the SBU’s with high return in innovation. - Creation of an investment plan for a Regional R&D Innovation Center in Brazil (used later on as model for the international).

Education

  • IPADE Business School (MEX), joint program with IESE Business School (SPAIN) and HARVARD (USA)
    Master of Business Administration (M.B.A.), Business Administration and Management, General
    2008 - 2009
  • Institut Supérieur de Commerce St Louis (Brussels - Belgium)
    Management, Business/Commerce, General
    1999 - 1999
  • Catholic University of Louvain-La-Neuve (Université Catholique de Louvain La Neuve) Belgium
    Engineer’s Degree, Agricultural Engineering (Food Chemistry Engineering)
    1991 - 1998

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