Francisco Urbina

Market Director – Government Australia and NZ at AAM, a Woolpert Company
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Contact Information
us****@****om
(386) 825-5501
Location
AU
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency

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Bio

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Experience

    • Australia
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Market Director – Government Australia and NZ
      • Mar 2023 - Present

    • United States
    • Insurance
    • 1 - 100 Employee
    • Community Development Manager, Australia and NZ at Geospatial Insurance Consortium (GIC)
      • May 2020 - Mar 2023

      The Geospatial Insurance Consortium (GIC) is a not-for-profit initiative of the National Insurance Crime Bureau powered by Vexcel Imagery. The GIC serves the insurance industry with geospatial support and data collected annually, as well as following disaster events for first responders and GIC members. The Geospatial Insurance Consortium (GIC) is a not-for-profit initiative of the National Insurance Crime Bureau powered by Vexcel Imagery. The GIC serves the insurance industry with geospatial support and data collected annually, as well as following disaster events for first responders and GIC members.

    • Austria
    • International Trade and Development
    • 100 - 200 Employee
    • Manager, Business Development Australia and NZ, Vexcel Data Program
      • May 2020 - Mar 2023

      Vexcel Imaging is a leading provider of high-resolution aerial imagery and geospatial data, aerial camera systems, 3D data, and fully integrated photogrammetric software. Vexcel’s solutions are used across many industries worldwide, such as local and federal government programs, financial services, insurance, telecommunications, environmental, manufacturing, and many others that require the most accurate view of cities and lands in a consumable, digital format. Vexcel has the largest high-resolution imagery and data library on the planet today. Vexcel data services are also used in AI and machine learning applications as well as various innovative use-cases in partnership with leading technology companies. Show less

    • Australia
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • National Manager – Insurance and Banking Sector and Alliances,
      • Apr 2012 - May 2020

      As a national sales role directed to extend Esri Australia beyond traditional markets, I am focused on harnessing the value of our global Alliances and Partners to extend our existing client’s investment in enterprise location analytics technology and opening new markets in the Banking and Insurance Sector.By combing Esri Australia’s location market with our Alliance communities, I have transformed enterprise business process and unleashed new templates of innovation within our combined communities.My impact to Esri Australia’s business has been to increase average deal sizes, raise the profile of our value beyond traditional GIS communities, surround and overcome entrenched competitors and drive large complex deals.To achieve this I, have a strong advocacy role representing Esri Australia on stage at Alliance based events and creating new leads outside established marketing campaigns.A core focus is to empower the sales team by defining materials, messaging, sales campaigns and capture case studies to amplify and accelerate adoption of joint Alliance capabilities.These Alliance are leaders in their field and include SAP, IBM, Microsoft and AWS amongst many others. Learning to navigate these organisations, engage in a consistent and structured way to drive a common message and joint value has also been a key success vector. Show less

    • Manager, Business Development Strategy
      • Apr 2008 - Apr 2012

      Core focus of this role was connecting changing market and technology opportunity to sales outcomes.Role required me to build practical, strategic and tactical sales initiatives aligned with Esri GIS technology, Partners, meta technology trends, market input and the Esri Australia business plan. I combined my deep subject matter expertise with an enthusiasm for technology and winning business for the benefit of clients, partners and my colleagues.These efforts in the first financial year, closed over $2 million of new revenue with increases in average deal size and built a pipeline of over $4 million from a base of Zero.In my final year of the role I exceed last year's performance by 50% through quantifiable new business opportunities won on the back of the programs I initiated.I am also responsible for developing new business models for the Australian market including programs for verticals like Local Government and Insurance.I create value and business by• Building and supporting new vertical business units with sales material, solution frameworks and commercial models• Research into new verticals, meta technology trends and markets• Develop and present business cases to Executive for investment decisions into new markets• Developing tactical sales tools for the field• Developing and applying new selling models• Consulting to Executive on the impact of new trends and technology releases• Aligning of Sales messages with Marketing and Branding• Advocating the value of Enterprise GIS software at Conferences and with the Media Show less

Education

  • University of Sydney
    Bachelor of Arts, Environmental Geography and Economic History
    1992 - 1995

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