Experience

Universidad Politécnica de San Luis Potosí

• Mexico
• Higher Education
• 1 - 100 Employee

• Programa Educativo de Licenciado en Mercadotecnia Internacional

  • May 2023 - Present



Universidad Politécnica de San Luis Potosí (UPSLP)

• Vicerrector Académico

  • Sep 2015 - May 2023



Universidad Politécnica de San Luis Potosi (UPSLP)

• Undergraduate Marketing Director

  • Jan 2003 - Sep 2015

  1. Teaching subjects such as: Sales Management, Marketing, Market Research, Advertising, Marketing Seminar, SME Management and Sales Promotion Seminar. 2. Participation in strategic planning processes of the University: Institutional Strengthening Comprehensive Program (PIFI), Competency Based Curriculum Design (EBC), Accreditation of the educational program to the Committees for the Evaluation of Higher Education (CIEES). 3. Participation in diplomas, workshops focused in Marketing, Advertising and Market Research in the UPSLP. 4. Planning and development of strategies for career growth Marketing 5. Leader of faculty with the research line entitled: "Local Development and Regional Competitiveness". 6. Three publications. Two international (Greece Warsaw 2006 and 2007) and One National (CONCYTEG 2010). A book chapter entitled "The Market Approach As Source of Creating Competitive Advantage in SMEs". 7. PROMEP Profile Recognition (2010) and currently a research candidate by the National System of Researchers (SNI) for 2011-2013. Show less



ITESM, Campus SLP

• Full time professor

  • Aug 2001 - Dec 2002

  1. Courses Offered: Advertising, Market Research, Basic Marketing and Franchises Seminar. 2. Project Coordinator for Business School accreditation with AACSB and EQUIS (accrediting agencies in the U.S. and Europe respectively) until the nomination process. 1. Courses Offered: Advertising, Market Research, Basic Marketing and Franchises Seminar. 2. Project Coordinator for Business School accreditation with AACSB and EQUIS (accrediting agencies in the U.S. and Europe respectively) until the nomination process.



Grupo ALSEA de México, División Domino´s Pizza

• Marketing Manager Northeast Mexico

  • Apr 1999 - May 2001

  1. Responsible for overseeing the proper implementation of advertising and promotional campaigns for the states that compose the northeast region. Nuevo Leon, Coahuila, Tamaulipas, Zacatecas and San Luis Potosi part, with the headquarters in the city of Monterrey, Nuevo León. 2. Responsible for the implementation, management and control of Local Store Marketing in 40 sales points of the region. 3. Development and implementation of a regional promotional campaigns. 4. Development and maintenance, along with advertising agency (ZonaZero), of the corporate image of the brand in the region. 5. Coordinate the implementation of market research in the region. Show less