Francisco Javier Molina Esquivel ★

FOUNDER & CEO at +1 Sports Marketing Deportivo
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Contact Information
us****@****om
(386) 825-5501
Location
Atlanta Metropolitan Area

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Catalina Franco

Francisco es un profesional dedicado, con excelentes cualidades para cumplir las tareas asignadas en todos los aspectos. Es uno de los pocos especialistas en marketing Deportivo en el país, con experiencia en desarrollo estratégico con el fin de cumplir y superar los objetivos. Es una persona noble, entusiasta, inteligente, proactivo y comprometido.

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Credentials

  • LFP-UCAM Marketing and Sports Communication
    UCAM Universidad Católica San Antonio de Murcia.
    Sep, 2014
    - Nov, 2024
  • The Global Business of Sports
    University of Pennsylvania
    Aug, 2013
    - Nov, 2024
  • Master's Degree in Sports Business Management
    Johan Cruyff Institute
    Jun, 2003
    - Nov, 2024
  • Business and Public Relations Management
    ESERP School of Business & Social Sciences
    Sep, 2002
    - Nov, 2024
  • Sports Journalism Diploma
    Pontificia Universidad Javeriana
    Aug, 2001
    - Nov, 2024
  • Desarrollo rápido de productos innovadores para mercados emergentes
    Tecnológico de Monterrey

Experience

  • MAS UNO SPORTS
    • Colombia
    • Advertising Services
    • 1 - 100 Employee
    • FOUNDER & CEO
      • May 2005 - Present

      • Consultant for promotional and product launch campaigns for multinational companies such as Avianca, Bancolombia, Bavaria, among others. • Agency management of High performance Athletes (Sponsorship acquisition, public relationships, press advisory and Judicial counseling) • Sponsoring • Massive event productions (e.g. F5WC Football Five World Champions Eliminatory 2015-16-17-18-19 in Colombia and Panamá, Colombian Association of Pediatrics 5K in Cartagena, Redbull Neymar’s Five in Colombia). Show less

  • FCF - South American Qualifiers for the FIFA WORLD CUP Brazil 2014
    • Colombia
    • General Manager Hospitality and A&B Concessions
      • Oct 2011 - Oct 2015

      • Lead the planning and implementation of projects • Facilitate the definition of project scope, goals and deliverables • Define project tasks and resource requirements • Develop full scale project plans • Assemble and coordinate project staff • Manage project budget • Lead the planning and implementation of projects • Facilitate the definition of project scope, goals and deliverables • Define project tasks and resource requirements • Develop full scale project plans • Assemble and coordinate project staff • Manage project budget

  • FIFA U-20 World Cup Colombia 2011
    • Bogotá
    • Hospitality - F&B Director
      • May 2011 - Sep 2011

      Design and implementation of the F&B concessions plan and the Hospitality program for the host stadiums of the FIFA U-20 World Cup Colombia 2011. • Lead the planning and implementation of projects • Define project tasks and resource requirements • Develop full scale project plans • Assemble and coordinate project staff Design and implementation of the F&B concessions plan and the Hospitality program for the host stadiums of the FIFA U-20 World Cup Colombia 2011. • Lead the planning and implementation of projects • Define project tasks and resource requirements • Develop full scale project plans • Assemble and coordinate project staff

  • Club Deportivo Los Millonarios
    • Bogotá, Distrito Capital, Colombia
    • Marketing and Communications Manager
      • Nov 2007 - Apr 2011

      • Creation of the marketing and communications area of the Club. • Planning of Media and Communication strategies. • Planning of the Marketing and sponsorship strategies. • Negotiation of sponsorship with companies such as Adidas, Pepsi, Cafam, TIGO • Relationship with sponsors and fans • Management of the pre-season activities of the professional team. • Production of the Cafam Cup, an international pre-season cup with 4 international teams. • Creation of the marketing and communications area of the Club. • Planning of Media and Communication strategies. • Planning of the Marketing and sponsorship strategies. • Negotiation of sponsorship with companies such as Adidas, Pepsi, Cafam, TIGO • Relationship with sponsors and fans • Management of the pre-season activities of the professional team. • Production of the Cafam Cup, an international pre-season cup with 4 international teams.

  • NIKE, Athletic Sports Inc.
    • Marketing, Sports Marketing
      • Sep 2006 - Oct 2007

      Coordination and development of the Nike Colombia 10 K (2008), the Nike + 10K Human Race (2009) and the development of the 2009 Sport Marketing strategy. Coordination and development of the Nike Colombia 10 K (2008), the Nike + 10K Human Race (2009) and the development of the 2009 Sport Marketing strategy.

  • Ariadna Communications Group
    • United States
    • Advertising Services
    • 400 - 500 Employee
    • New Business Manager
      • Apr 2006 - Sep 2006

      • Development of commercial strategies that generate new business for the company • Direction of digital communication strategies (interactive marketing and advertising campaigns) that are developed in the company for new clients. • Direction of relations with media centers such as Universal McCann and OMD • Development of commercial strategies that generate new business for the company • Direction of digital communication strategies (interactive marketing and advertising campaigns) that are developed in the company for new clients. • Direction of relations with media centers such as Universal McCann and OMD

  • Machado y Molina Asociados
    • Corporate visual image consultant in virtual media
      • Oct 2003 - May 2006

      • Account management for corporate communication projects developed by the company for Davivienda, ECOPETROL, Kassani, Fundación Corona, among others • Planning and development of events developed by the agency for our clients • Direction of digital communication strategies (web and multimedia) developed by the company for our clients • Account management for corporate communication projects developed by the company for Davivienda, ECOPETROL, Kassani, Fundación Corona, among others • Planning and development of events developed by the agency for our clients • Direction of digital communication strategies (web and multimedia) developed by the company for our clients

  • Indexcol
    • Colombia
    • Advertising Services
    • 1 - 100 Employee
    • Content Publisher
      • Feb 2001 - Sep 2002

      • Management of commercial Internet projects developed by the company for the websites of Cerveza Águila, Alpina, Coca-Cola, Powerade, Renault and Sofasa • Diagnosis and sizing of projects for their set-up • Coordination of activities for the set-up of websites • Coordination of positioning strategies for brands on the Internet • Management of commercial Internet projects developed by the company for the websites of Cerveza Águila, Alpina, Coca-Cola, Powerade, Renault and Sofasa • Diagnosis and sizing of projects for their set-up • Coordination of activities for the set-up of websites • Coordination of positioning strategies for brands on the Internet

Education

  • Johan Cruyff Institute
    Master, Sports Marketing, Sponsoring, Sports Events
    2002 - 2003
  • Politécnico Grancolombiano
    Marketing and Advertising, Marketing, Publicidad, Advertising
    1995 - 1999

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