Experience

Keolis Danmark

• Denmark
• Truck Transportation
• 100 - 200 Employee

• Strategic Sourcing Manager

  • Apr 2023 - Present



Green Pleasure

• Denmark
• Manufacturing

• CPO/COO

  • Aug 2020 - Mar 2022



Fresh.Land

• Denmark
• Technology, Information and Internet
• 1 - 100 Employee

• CPO

  • Aug 2019 - Jul 2020



Tosco Holding ApS

• Region Sjælland, Danmark

• Procurement Consultant

  • Sep 2018 - Jul 2019



Dagrofa Foodservice

• Denmark
• Food and Beverage Services
• 300 - 400 Employee

• CPO/COO

  • May 2013 - Aug 2018

  Chief Procurement Officer/Chief Operating Officer - Triple-digit million Danish Krone (DKK) annual spend: CPO/COO for Dagrofa Foodservice/Prima frugt A/S. The Company was acquired by Dagrofa Foodservice to gain skills in the supply chain, sourcing, and procurement professionals to ensure and enable smooth day-to-day operations while also providing high-level insights, advice, and strategy. The main task was to ensure cost efficiency – for sustainable profit and growth. RESPONSIBILITIES - Responsible for all the direct and indirect spend - Management of a team of +60 people - Operational management of all functions relevant to the business unit - Focus on Strategic Sourcing to achieve better performance, innovation, and competitive advantage - Accountable for the marketing strategy for S-Engros stores and Foodservice sector ACHIEVEMENTS Transformed procurement, moving from a highly decentralized tactical procurement function to a strategic commercial department that delivered exceptional value and operational efficiency. Delivered major savings (up to 20%) by restructuring the value chain. Within this transformation, the strategy was to increase our market share through product innovation and competitive pricing to penetrate the Foodservice market. This strategic approach resulted in revenue growth of + 100% and 6% of total savings. Show less



Prima frugt A/S

• Denmark
• Manufacturing
• 1 - 100 Employee

• CPO/COO

  • May 2009 - May 2013

  Chief Procurement Officer/Chief Operating Officer - Triple-digit million Danish Krone (DKK) annual spend: CPO/COO for Prima frugt A/S. I was headhunted by stakeholders from the supermarket chain Meny to start a professional Procurement Department. The main task was to ensure cost efficiency – for sustainable profit and growth. RESPONSIBILITIES - Responsible for all the direct and indirect spend - Management of a team of +40 people - Operational management of all functions relevant to the business unit - Focus on Strategic Sourcing to achieve better performance, innovation, and competitive advantage - Accountable for the marketing strategy for Meny, Spar, and Min Købmand ACHIEVEMENTS Transformed procurement, moving from a highly decentralized tactical procurement function to a digitally-led, centrally managed strategic commercial department that delivered exceptional value and operational efficiency. Delivered major savings (up to 30%) by restructuring the value chain in periods of rapid change due to the financial crisis. Within this transformation, the strategy was to increase our market share through product innovation and competitive pricing to penetrate the catering market. This strategic approach resulted in revenue growth of 30% and 6% of total savings. Show less



Frugtring A/S

• Københavnsområdet, Danmark

• Category Manager

  • Aug 2007 - May 2009

  Category Manager - Triple-digit million Danish Krone (DKK) annual spend: Category Manager for Frugtring Denmark, one of the fastest-growing import companies in Denmark. Global import of fruit and vegetables for the Danish supermarket chains and the food service industry. RESPONSIBILITIES - Responsible for procurement across Europe, South America, Asia, and South Africa - Management of a team of 5 people - Driving strategic triple-digit millions in Danish kroner (DKK) vendor negotiations - Elaboration and implementation of sourcing strategy outputs and procurement tools - A Value Chain Analysis approach to increase profit ACHIEVEMENTS Frugtring had undertaken a number of transformation initiatives including the introduction of a global Procurement organization. Within this transformation, my role was to develop a new direct Procurement function focused on delivering aggressive margin growth in Denmark whilst also developing a Category Framework capable of delivering Scandinavian synergies. Delivery of significant year 1 results including significant annualized EBIT gains. Stabilizing the team and margin, implementing data analytics and market intelligence. Created the talent strategy and provided coaching to key team members. Merged and restructured local teams into a single regional function able to provide best-in-class procurement solutions across all businesses. Created long-term sourcing strategies, market analysis & benchmarking, low-cost country sourcing (including country offset), cost avoidance, and cost-out programs to deliver economic & quality targets. Delivered major savings (up to 30% per category) plus reduced risk, driving quality and service improvements. Reduced supply base by 40% Show less



Frugtring Spain

• Valencia-området, Spanien

• Category Manager

  • Sep 2004 - Jul 2007

  Category Manager - Triple-digit million Danish Krone (DKK) annual spend: Category Manager for Frugtring Spain, one of the fastest-growing import companies in Denmark. Global import of fruit and vegetables for the Danish supermarket chains and the food service industry. RESPONSIBILITIES - Responsible for developing the Spanish market - Accountable for procurement across Spain - Triple-digit million Danish Krone (DKK) spend under management - Driving the Supplier Relationship and performance management - Elaboration and implementation of sourcing strategy outputs and procurement tools - Relationship management with internal and external stakeholders ACHIEVEMENTS I was selected by the owner to Lead the reshaping of the group's direct procurement organization and delivering performance improvement by prioritizing key spending categories. Reversed downward margin trend and reduce the cost of goods in a volatile market delivering a 6% overall improvement in 8 months. Procurement and Supply Chain Management focusing on optimizing procurement and supply chain performance. Expertise in the end-to-end supply chain including data analytics, process digitization, margin improvement, operational efficiency, and cost reduction. Delivered operational improvements and implemented plans delivering 16% savings. Building effective working relationships with business stakeholders at all levels which increased sales by +30%. Put in place supplier performance metrics (including dashboards) and reviews with key suppliers. Show less