Experience

Bricks To Bits Marketing
• Mexico
• Advertising Services
• 1 - 100 Employee
• Emprendedor

  • Nov 2017 - Present


L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Controller - Gestión Marca L'Oréal Paris

  • May 2016 - Nov 2017

  As a business partner for the Marketing team of the second largest group of brands of the company L’Oréal Paris I am responsible to ensure the profitability of our products and brands by performing financial analysis and recommendations that help strengthen the marketing initiatives and product launches in order to drive growth and increase the gross margin of our portfolio. I am also responsible of the financial planning process working side by side with the Brand Director and Managers in order to identify potential gaps and risks to determine a realistic yet challenging target that increases the Company’s equity. I am also responsible to keep track of the variations vs forecasts in order to assess them in a timely manner so we can improve our results and deliver the target as planned. Show less



Johnson & Johnson

• Law Practice
• 1 - 100 Employee

• Senior Finance Analyst

  • Oct 2010 - Mar 2015

  As a business partner for Customer Development I am responsible for sales and trade spending plan and forecast by client/brand defining the targets for each account. Also providing financial reports and analysis to the Sales Director and his team to identify potential gaps and risks giving strategic recommendations to achieve annual targets. I prepare valuations for Trade marketing and sales initiatives to maximize profitability and work closely with the Key Accounts Managers to ensure Commercial Policy compliance by performing quarterly audits by client.In my previous role I was the finance business partner for the most important brand of the company being responsible for the forecasting process, P&L preparation and reporting to corporate of Mexico and LatAm monthly and quarterly results, working directly with the regional finance Manager in the US. Achievements:Successful relocation of the corporate reporting process for the sales results, financial statements and forecasting of LatAm from Puerto Rico to Mexico without disrupting the business continuity. Improvement of sales and trade spending reporting tools for the commercial areas in Mexico resulting in a 50% reduction of the preparation time providing the users with accurate information for the decision making.implementation of a web based tool to manage the trade spending investments including business plan targets, sales pacing and balance to go information.Coordination of the improvement of the Master Data process for the creation of new materials in SAP reducing the time elapsed from an average of 135 days to 45 days.Development of a new Sales & Trade Spending planning tool to prepare the forecast by client/brand and the follow up of the actual results vs FBP allowing a more accurate tracking. Show less

• Human Resources Analyst

  • Aug 2009 - Oct 2010

  As an expatriate specialist I was responsible for the management of the complete international assignments program coordinating with the home and hosts companies the beginning of the assignments and ensuring the compliance of the local income taxes and migration requirements. This included the elaboration and calculation of the expatriates monthly compensation and income tax, the Annual salary planning process within the budget guidelines, coordination with finance for the approval and booking of the intercompany charges related with the expatsAchievements:Regularized Tax situation and Expatriate management from Consumer Sector resulting in 60% of saving on the total annual cost vs previous year creating an effective and successful expatriate administration following the Global Mobility guidelines.Improvement of the International assignment process with Global Mobility in order to ensure the correct and timely beginning of the assignments to meet the business requirements. Show less



Pfizer

• Events Services
• 1 - 100 Employee

• Accountancy Analyst

  • Jun 2008 - Aug 2009

  I was responsible for the bank reconciliation process and intercompany accounts receivables and payables. Also preparation of financial reports and analysis, depuration of ledger accounts in foreign and local currencies and booking of investments and foreign financial instruments. Achievements: Conciliation of the oldest open items. Collection of old intercompany accounts receivables updating the balances to 90 days in accordance with the company’s payment terms I was responsible for the bank reconciliation process and intercompany accounts receivables and payables. Also preparation of financial reports and analysis, depuration of ledger accounts in foreign and local currencies and booking of investments and foreign financial instruments. Achievements: Conciliation of the oldest open items. Collection of old intercompany accounts receivables updating the balances to 90 days in accordance with the company’s payment terms



PwC Mexico

• Mexico
• Business Consulting and Services
• 700 & Above Employee

• Semi senior de International Assignment Solutions

  • Dec 2005 - Jun 2008

  As an experienced International Assignment Consultant I assisted corporate clients with their Expatriate personnel management specialized on tax compliance, international mobility, employment & immigration consulting services. I was responsible for compensation analysis and projections as well as tax compliance obligations, including preparing and filing individual income tax returns and Tax equalization calculations. Achivements: I participated with multifunctional areas in update and improve the software used to prepare the annual tax returns in PwC obtaining great results and optimizing time preparation process saving time for department during busy season. Training for new consultants on the tax preparation and filing tax return and customer service Supervision of the annual tax returns and the administration of 100 assignees of different clients delivering before the due date agreed. Show less