Experience

MERCI

• France
• Retail
• 100 - 200 Employee

• Directrice e-commerce

  • Nov 2020 - Present



Soeur

• France
• Textile Manufacturing
• 100 - 200 Employee

• Directrice e-commerce

  • Jun 2017 - Nov 2020

  I Optimisation du site et gestion des projets web en qualité de chef de projet (nouvelles sections, redesign, etc.) I Planning, analyse des performances et reporting des ventes, plan d’action d’amélioration continue des résultats I Optimisation de la conversion sur le site (merchandising et ergonomie) I Gestion du plan d’animation du site, partage au sein des équipes et mise en œuvre en fonction du plan recommandé (home page, contenu web, réseaux sociaux...) I UX design I… Show more I Optimisation du site et gestion des projets web en qualité de chef de projet (nouvelles sections, redesign, etc.) I Planning, analyse des performances et reporting des ventes, plan d’action d’amélioration continue des résultats I Optimisation de la conversion sur le site (merchandising et ergonomie) I Gestion du plan d’animation du site, partage au sein des équipes et mise en œuvre en fonction du plan recommandé (home page, contenu web, réseaux sociaux...) I UX design I Optimisation des process logistiques pour accompagner la croissance des ventes I Management d’équipe de 3 personnes I Membre du CODIR I Création du business plan web et de la stratégie marketing digital I Développement de la stratégie Omnicanal Show less I Optimisation du site et gestion des projets web en qualité de chef de projet (nouvelles sections, redesign, etc.) I Planning, analyse des performances et reporting des ventes, plan d’action d’amélioration continue des résultats I Optimisation de la conversion sur le site (merchandising et ergonomie) I Gestion du plan d’animation du site, partage au sein des équipes et mise en œuvre en fonction du plan recommandé (home page, contenu web, réseaux sociaux...) I UX design I… Show more I Optimisation du site et gestion des projets web en qualité de chef de projet (nouvelles sections, redesign, etc.) I Planning, analyse des performances et reporting des ventes, plan d’action d’amélioration continue des résultats I Optimisation de la conversion sur le site (merchandising et ergonomie) I Gestion du plan d’animation du site, partage au sein des équipes et mise en œuvre en fonction du plan recommandé (home page, contenu web, réseaux sociaux...) I UX design I Optimisation des process logistiques pour accompagner la croissance des ventes I Management d’équipe de 3 personnes I Membre du CODIR I Création du business plan web et de la stratégie marketing digital I Développement de la stratégie Omnicanal Show less



SARENZA.com

• France
• Retail
• 100 - 200 Employee

• Online Marketing & Traffic Manager Switzerland / Global Affiliation Manager Europe

  • Jul 2015 - Jun 2017

  I Assisted launch of Swiss website I Management of all external online marketing channels . Affiliation . Display (performance) . RTB (performance) . Direct marketing . Price comparison engines . B2B Partnerships . Retargeting . SEM (Oversight of campaigns) I Analysis of performance while respecting COS targets + ensuring ROI I Management of global traffic reporting (paid and free channels) I Benchmarks + competitive analysis I Global Affiliate Manager… Show more I Assisted launch of Swiss website I Management of all external online marketing channels . Affiliation . Display (performance) . RTB (performance) . Direct marketing . Price comparison engines . B2B Partnerships . Retargeting . SEM (Oversight of campaigns) I Analysis of performance while respecting COS targets + ensuring ROI I Management of global traffic reporting (paid and free channels) I Benchmarks + competitive analysis I Global Affiliate Manager, Europe (11 countries) . Management of Sarenza's affiliate programmes . Coordination of activities with the traffic managers of each country . Reporting + analysis of overall performance to drive growth in country's respective programmes

• On-Site Marketing & CRM Executive Sarenza - Germany | Austria

  • Feb 2014 - Aug 2015

  I Animation of the web site . Visual and editorial content, planning and execution of promotional campaigns, mobil and desktop-view testing, analysing KPIs I CRM/Newsletter . Content and theme creation, analysing data, creating weekly and monthly reports I Text Editor . Look Book, content of the web site and the visuals, brand descriptions, blog I Development/optimization + analysis of new features on the web site I Managing social media channels - Facebook,… Show more I Animation of the web site . Visual and editorial content, planning and execution of promotional campaigns, mobil and desktop-view testing, analysing KPIs I CRM/Newsletter . Content and theme creation, analysing data, creating weekly and monthly reports I Text Editor . Look Book, content of the web site and the visuals, brand descriptions, blog I Development/optimization + analysis of new features on the web site I Managing social media channels - Facebook, Instagram, Twitter, Google+ . Animation, reports, development of strategies I Analysis of various implemented actions + proposing areas for improvement I Blog Ambassador . Handling projects with German Fashion Bloggers, reports, and newsletter I Benchmark I PR Assistant . Press day I Internship supervisor

• Online Marketing Assistant for the German Market

  • Jul 2013 - Jan 2014

  I Animation of the web page .Visuals, content, planning promotional campaigns I Translation of French content into German . SEO I Active participation in the development and optimization of new features on the site I Animation of social networks - Facebook, Instagram,Twitter, Google+ - I Analysis of various implemented actions & proposing areas for improvement I Benchmarking



Prêt à Pousser

• France
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Freelance

  • Nov 2015 - Jan 2016

  I Launch of German website I CRM I PR in Germany I Launch of German website I CRM I PR in Germany



Paris Fashion Week FW 13/14

• Région de Paris, France

• Dresser

  • Jan 2013 - Mar 2013

  Responsible for preparing the show and dressing the models at: Mary Katrantzou I Rynshu I Steffie Christiaens I Pascal Millet I Emanuel Ungaro I Lie Sang Bong Responsible for preparing the show and dressing the models at: Mary Katrantzou I Rynshu I Steffie Christiaens I Pascal Millet I Emanuel Ungaro I Lie Sang Bong



Fashion Label AG

• Région de Düsseldorf, Allemagne

• Assistant to the Store Manager I Visual Merchandising

  • Oct 2011 - Sep 2012

  I Visual merchandising (In-Store & displays) I Involved in the buying process I Online shop administration I Sales assistant I Visual merchandising (In-Store & displays) I Involved in the buying process I Online shop administration I Sales assistant



Echtzeit GmbH&Co.KG

• CD Assistant

  • Aug 2007 - Sep 2012

  I Creation of new marketing concepts for Tamaris, Weight Watchers, Leaseplan, etc. I Preparation and production of presentations I Assisting photo shoots for diverse clients I Assisting the accounting manager (Incoming & out going invoices) I Creation of new marketing concepts for Tamaris, Weight Watchers, Leaseplan, etc. I Preparation and production of presentations I Assisting photo shoots for diverse clients I Assisting the accounting manager (Incoming & out going invoices)



Denis Ignatov Photography

• Düsseldorf Area, Germany

• Stylist I Consultant

  • Oct 2009 - Jun 2011

  I Coordination of photo shoots I Booking of models I Responsible for the styling of the models I Coordination of photo shoots I Booking of models I Responsible for the styling of the models