Experience

DIFY Singapore
• Country Director - Indonesia

  • Mar 2023 - Present

WadzPay
• Singapore
• Financial Services
• 1 - 100 Employee
• Vice President PR & Communications

  • Apr 2021 - Jan 2023

ONE Championship
• Broadcast Media Production and Distribution
• Manager, Client Success

  • Feb 2020 - Apr 2021


PRecious Communications

• Singapore
• Public Relations and Communications Services
• 1 - 100 Employee

• • May 2016 - Jan 2020

• • May 2016 - Jan 2020


Cambridge University Press, Asia
• Singapore
• Book and Periodical Publishing
• Digital Marketing Executive, Academic & Professional - Asia

  • May 2012 - May 2016

Fortune PR
• Indonesia
• Public Relations and Communications Services
• 1 - 100 Employee
• Senior PR Consultant

  • Apr 2015 - Apr 2016


Streetdirectory Pte Ltd

• Singapore
• Online Audio and Video Media
• 1 - 100 Employee

• Business Development Executive

  • Feb 2010 - Jun 2012

  Marketing and Administrative (80%) • Reporting to the Business Development (BD) Director • Provide administrative support to the Managing Director, BD Director and BD team • Initiate, develop, conceptualize & manage marketing activities to meet marketing objectives. • Liaising and coordinating with printers and/or design house on marketing collaterals to meet targeted timeframe and budget. • Compiling of marketing expenses report and review with BD Director and Finance Dept. monthly. • Monitor marketing activities and gather feedbacks from Sales Department and target market. • To assist in the establishment and maintenance of an excellent image for the Company. • Sales lead generation, assignment, and monitor to sales department. • Business planning to strategize in capturing more market share and bringing in more revenue • Preparing proposals and making presentations • Develop retention programs and marketing campaigns to build customer loyalty • Key person for circulation and distribution print products • Any other work assignments as and when instructed by the BD Director. HR And Recruitment scope (20%) • Reporting to Corporate HR Manager • Compiling attendance report (Daily & Monthly) for sales department • Monitor and evaluate candidate from online recruitment platform • Interview schedule arrangement Show less



PT. E - Motion Entertainment

• Sales & Marketing Manager Retail and Life Style Division

  • Apr 2008 - Aug 2009

  • Reporting to Senior Vice President • Determine market pricing • Act as interface to in store customers on day to day business • Monitor and control store operations • Responsible for sales growth and management of various marketing plan/activities and A/P budget planning, controlling and reporting. • Execute distributor sales and marketing programs within the region • Negotiate with marketing related suppliers/vendors • Propose in store and dealers promotion budget, dealers promotion/marketing plan/activities analysis. • Control and maintain all merchandising and products sample. • Generate monthly sales report • Enquiries, quotations and stock allocation in store and dealers • Media Relations • Liase with major stakeholders Show less



PT. Octovate Group Asia

• Assistant Business Manager (Mavens Group, Training Division)

  • Jan 2008 - Apr 2008

  • Reporting to Business Manager • Assist Business Manager to develop new account • Maintain existing account : - Telkomsel - Indosat - English First • Provide general administration to division • Plan and execute training program -- book the facilitators, training run down and materials • Prepare training documentation such as training manuals, hand notes for participants, questionnaires and other support materials • Schedule training sessions and send notification to participants • Coordinate the preparation of training sessions, find training rooms, ensure all necessary equipment and catering arrangements as well • Inform participants/clients about training demands and other important aspects • Participate at training sessions • Keep records about each training course and also participants • Preparing and distributing training certificates for those who attended the class Show less



PT. Fortune Pramana Rancang

• Public Relations Officer

  • Nov 2005 - Jan 2008

  • Reporting to Public Relations Consultant Manager • Assist PR Consultant Manager develop new business • Maintain existing clients (Ad Hoc/Retainer) : - Media Relations for The V Jakarta Conference - Communications Program for H. Fauzi Bowo Campaign 2007 - Corporate Communications Program for PT. Hanson International Tbk - Regular event for Indonesian Corporate Secretary Association (ICSA) - Media Relations for Singapore GP Formula 1 - Media Relations for Mercedes-Benz at Asean Golf Tour - Campaign Communications for Huggies diapers • Planning and implementing PR strategies • Liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email; • Researching and distributing press releases to targeted media • Collating and analysing media coverage • Editing speeches and articles • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes • Devising and coordinating photo opportunities; • Organising events including press conferences, exhibitions, open days and press tours • Sourcing and managing speaking and sponsorship opportunities Show less



Private Cultural Magazine

• Account Executive

  • Aug 2005 - Nov 2005

  • Report to Account Manager • Selling of Advertising Contracts on a project by project basis • Develop and maintain clients : - Hankook Ceramics - Java spa • Coordinate all distribution/circulation functions for various publication • Coordinate the entry of all sales contracts into various databases including Billing system, and local sales report excel program • Manage filing and safekeeping of all sales contracts • Maintaining Sales Reports and production sheets • General office administrative duties including the maintenance/service of all general office equipment including photocopier, fax machine, postage meter, and printers • Coordinate all courier deliveries and receipts • Maintain a high level of professional appearance and conduct while attending any community or business events • Work effectively to all deadlines • Assist Publisher with all reports as required • Work closely with Account Managers to create and generating contracts and gathering of Ad Materials for all publications • Event Coordination on a project by project basis • Sending reports and tracking to clients Show less



Fluid Restaurant, Club and Lounge

• Public Relations Officer

  • Mar 2003 - Jun 2003

  • Reporting to Marketing Communications Manager • Creating monthly program for guest • Communicating all in house program to Hotel management to be collaborate with internal media • Generating monthly revenue report • Reporting to Marketing Communications Manager • Creating monthly program for guest • Communicating all in house program to Hotel management to be collaborate with internal media • Generating monthly revenue report