Experience

Baptist Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Director, Research & Prospect Management

  • Oct 2021 - Present



McClatchy

• United States
• Newspaper Publishing
• 500 - 600 Employee

• Director of Market Research

  • Apr 2019 - Oct 2021



Miami Herald

• United States
• Newspaper Publishing
• 400 - 500 Employee

• Director, Market Research & Analytics

  • Nov 2015 - Apr 2019

  - Tracking digital performance and analyzing consumer research, behaviors and trends- Responsible for customer segmentation, management of reader panel recruitment & surveys, and departmental budget - Presenting monthly updates in executive meeting on digital traffic, audience growth, competitive landscape, market trends and consumer insights - Successfully leading product developments – from idea to creation- Participating in client/advertiser consults and presentations

• Market Research & Competitive Intelligence Manager

  • Feb 2011 - Nov 2015

  - Similar to currently held Director, Market Research & Analytics position responsibilities, with the exception of digital performance tracking and monthly updates to the executive team

• Market Research Consultant

  • Jul 2007 - Feb 2011

  - Evaluated competitive landscape, monitoring and analyzing population/customer trends, customer profiling, consumer behaviors, and media consumption - Built and executed surveys- Created powerful presentations to display research findings- Assisted in client consults and presentations



Brand Institute

• United States
• Advertising Services
• 200 - 300 Employee

• Market Research Analyst - Team Lead

  • Nov 2005 - Jul 2007

  - Developed screeners and surveys to meet client objectives - Aided in programming and testing of surveys to ensure optimal results - Assisted in client consults and presentations - Analyzed and interpreted data for both qualitative and quantitative projects - Created a variety of charts, tables and graphs for research reports - Developed screeners and surveys to meet client objectives - Aided in programming and testing of surveys to ensure optimal results - Assisted in client consults and presentations - Analyzed and interpreted data for both qualitative and quantitative projects - Created a variety of charts, tables and graphs for research reports