Francine Perret-Gentil

Digital and Web Project Manager (Ticketing & Hospitality sales solutions) at UEFA Events SA
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Contact Information
us****@****om
(386) 825-5501
Location
Nyon, Vaud, Switzerland, CH
Languages
  • French Native or bilingual proficiency
  • English Full professional proficiency
  • German Elementary proficiency
  • Spanish Elementary proficiency

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Matthew Lynch

Having worked alongside Francine for a number of years, spanning multiple high profile projects, I must commend both her dedication and the commitment shown to not only delivering that which is required, but ensuring quality at every juncture. I consider Francine’s involvement a key facet in the numerous successful projects that we have led and look forward to doing so again in the future.

Rainer Berak

Francine has in my team been responsible for all system related matters in Hospitality and acted as the interface between business and solutions. Her conduct and focus on achieving results are outstanding and ensure for each project and manager that objectives are met under any conditions. Her willingness to continuously build up knowledge and her existing experience make her a highly valuable asset and often let her drive technical or business ideas even more than the experts she is facilitating.

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Experience

    • Switzerland
    • Spectator Sports
    • 700 & Above Employee
    • Digital and Web Project Manager (Ticketing & Hospitality sales solutions)
      • Sep 2013 - Present

      Lead and manage the definition, deployement and maintenance of large integrated digital and web projects from concept to user acceptance testing and planning of evolutions. Projects deployed include MS Dynamics CRM, Drupal & Wordpress CMS as a basis for public web sections, mobile applications with augmented reality, as well as various e-commerce platforms fully integrated with a custom ERP (back-office sales and seating system for ticketing and hospitality) including UX design and… Show more Lead and manage the definition, deployement and maintenance of large integrated digital and web projects from concept to user acceptance testing and planning of evolutions. Projects deployed include MS Dynamics CRM, Drupal & Wordpress CMS as a basis for public web sections, mobile applications with augmented reality, as well as various e-commerce platforms fully integrated with a custom ERP (back-office sales and seating system for ticketing and hospitality) including UX design and enhancements. Projects also include integration with Google tag manager, SIX/saferpay payment gateway, SAP FI (finance) and Business Intelligence. Tasks performed cover the full scope needed to deploy projects of that magnitude: Contribute to the initial concept creation. Gather, formalize and prioritize business needs. Write requests for proposals, select and manage development agencies and external IT suppliers. Document sales processes and identify possible optimizations. Set, monitor and adjust online marketing /promotion strategies including SEO, AdWords, Display, Social media and mass mailing. Coordinate project with internal stakeholders and align with corporate brand and infrastructure strategy and guidelines. Validate new releases and anticipate evolutions of the systems Organize users training sessions and set-up of first level support for key users. Supervise user acceptance tests. Manage change with end users and set-up training sessions. Plan and organize penetration and security tests. Responsibilities cover planning, budget, risk management and resources aspects. Job requires flexibility, good summarizing capabilities, creativity and ability to think out of the box, structured mind, high taste for facing challenges, problem solving attitude and willingness to always satisfy the end users.

    • Web Project Specialist
      • May 2006 - Aug 2013

      Lead the web and IT tools projects including digital marketing strategy, for UEFA Hospitality department, from the business analysis to the concepts, implementations and follow-up.

    • Switzerland
    • Appliances, Electrical, and Electronics Manufacturing
    • 500 - 600 Employee
    • Executive Assistant to the CEO & Management Team
      • Mar 2003 - Apr 2006

    • United States
    • Chemical Manufacturing
    • 700 & Above Employee
    • Administrative Specialist
      • Apr 2001 - Feb 2003

    • Chemical Manufacturing
    • 100 - 200 Employee
    • Advanced secretary
      • Apr 1993 - Apr 2001

  • Sosema SA
    • Bursinel, near Nyon, Switzerland
    • Crewing Manager
      • Aug 1986 - Dec 1992

  • Robdan Trade & Finance SA
    • Lausanne Area, Switzerland
    • Managing Assistant
      • Sep 1985 - Aug 1986

Education

  • Google Analytical Academy
    Certificate, Google Tag Manager Fundamentals
    2018 - 2018
  • Google Analytics Academy
    Certificate, Google Analytics for Beginners
    2018 - 2018
  • ESM, Geneva
    Certificate, Digital Marketing
    2012 - 2013
  • SAWI, Lausanne
    Web Project Manager Dipl., Certificat Sawi avec mention et Diplôme Fédéral
    2010 - 2011
  • Ecole Club
    Web Publisher & Web Assistant ESI, Web design & creation, html, php, javascript, Adobe Creative Suite
    2004 - 2005
  • Ecole Moderne de Commerce et de Langues
    Assistante de Direction Trilingue
    1984 - 1985
  • Université de Lausanne
    2 years, law
    1982 - 1984
  • Chamblandes Gymnasium (High School level)
    Baccalauréat ès-Lettres & Maturité Fédérale type B, English, German, Latin
    1980 - 1983
  • ESM, Geneva

Community

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