Experience

Uniworld Boutique River Cruise Collection

• Switzerland
• Travel Arrangements
• 1 - 100 Employee

• Sr. Manager, Consumer Marketing

  • Jun 2022 - Present

• Social Media & Digital Marketing Manager

  • Jul 2017 - Present

  Lead the global organic social media strategy and ongoing content creation. Develop and manage the North American paid digital strategy and implementation including paid social, SEM, display, online video advertising. Oversee project management, creative development and execution of marketing campaigns. Collaborate with regional marketing teams to share global best practices and provide support for localized marketing strategies. Manage partnerships for themed cruises including marketing plans and collaborating with product team on onboard programming. Responsible for managing the influencer marketing strategy for U by Uniworld. Assisted in the brand development, launch and marketing strategy of Uniworld's sister brand, U by Uniworld.

• Marketing Coordinator

  • Sep 2016 - Jun 2017

  • Manage development of marketing collateral for key national sales accounts• Oversee distribution and fulfillment of annual sales brochure; collaborate with Executives to develop distribution strategies; generate targeted mailing lists in Salesforce• Support Senior Marketing staff and National Accounts Director in the development and execution of marketing strategies and initiatives• Coordinate production of marketing materials with outside agency partners, international offices and sister brands - including print and digital advertising, direct mail, email marketing, social media, and web design• Manage agent-facing online customizable collateral toolkit: collaborate with outside vendor to build collateral library and user interface; track product usage; coordinate monthly updates for collateral



Motor Media + Marketing

• Marketing and PR Associate

  • Mar 2016 - Jul 2016

  • Aligned internal messaging with all outward facing digital marketing materials including web, email, and social media• Strategized Facebook advertising campaigns for events/brands • Organized social media content calendar, including Facebook, Twitter, Instagram • Grew social media following and engagement on our core social media platforms – Twitter, Facebook, Instagram• Accountable for project deadlines • Integral in digital campaign set up and execution• Pitched coverage of client events to area media outlets • Database building



NABEF, Media Sales Graduate

• Sales Trainee

  • Jun 2016 - Jun 2016

  The Media Sales Institute (MSI) is an intense 10-day workshop designed to introduce graduating seniors to the nuts and bolts of media sales as a career. MSI trains candidates in radio, television, cable, print, digital and Internet sales.Developed and pitched an integrated marketing strategy for Cancer Treatment Centers of America. The Media Sales Institute (MSI) is an intense 10-day workshop designed to introduce graduating seniors to the nuts and bolts of media sales as a career. MSI trains candidates in radio, television, cable, print, digital and Internet sales.Developed and pitched an integrated marketing strategy for Cancer Treatment Centers of America.



Prudente Photography

• United States
• Photography
• 1 - 100 Employee

• Digital Marketing Associate

  • Mar 2016 - Jun 2016

  • Organized social media content calendar, including Facebook, Twitter and Instagram • Managed social media content scheduling and publishing across multiple channels • Maintained content planning, curation, creation, and scheduling to drive engagement with the website, social media, and other digital media• Grew social media following and engagement on social media platforms • Organized social media content calendar, including Facebook, Twitter and Instagram • Managed social media content scheduling and publishing across multiple channels • Maintained content planning, curation, creation, and scheduling to drive engagement with the website, social media, and other digital media• Grew social media following and engagement on social media platforms



ArtsEmerson

• United States
• Performing Arts
• 1 - 100 Employee

• Marketing and Communications Coordinator

  • Sep 2014 - Jun 2016

  • Wrote/edited copy for advertisements, listings and e-newsletters • Conducted short and long term various research projects to aid in strengthening marketing strategies • Developed shared databases for target marketing outreach via specific secondary sectors • Drafted press releases• Created systems for team of part-time employees including schedules, weekly work priorities and collateral distribution• Supported Senior Marketing staff of public relations, events, accounts payable (coding), invoice reconciliation and personnel • System patron data preparation and overall database updates • Created systems for sharing mutli-use assets • Managed vetting and fulfillment of hundreds of in-kind donation requests• Arranged reciprocal marketing opportunities with community partners • Various administrative/operations tasks