Experience

College Bound Opportunities

• United States
• Higher Education
• 1 - 100 Employee

• College Persistence Associate

  • Jan 2020 - Present

  Collaborate with the Director of College Persistence in the development of initial college lists for juniors using personal discussions and Corsava card sorting. Research potential colleges with ongoing analysis of current college climate and testing trends. Instruct juniors on how to perform online research to find pertinent college information on mission statement, college academics, student life and virtual tours. Work one on one with students on all essays required for college and scholarship applications. Collaborate with students on Activities list descriptions and creating resumes. Attend meetings with Executive Director and staff to analyze financial aid packages for seniors making enrollment decisions. Comparing packages includes taking into account total cost of attendance, federal and state grants/scholarships, loans, work-study and private scholarships.



Self Employed

• Real Estate
• 1 - 100 Employee

• Independent Educational Consultant -- College Connect Consulting

  • Sep 2018 - Present

  Provide personalized college admissions planning and counseling. Work with high school students and their families to create college lists that include academic, social, and financial “fits” while managing application timelines and deadlines. Assist with brainstorming essay topics and supply detailed feedback on personal statement, supplemental essays and description of extracurricular activities. Provide personalized college admissions planning and counseling. Work with high school students and their families to create college lists that include academic, social, and financial “fits” while managing application timelines and deadlines. Assist with brainstorming essay topics and supply detailed feedback on personal statement, supplemental essays and description of extracurricular activities.



ScholarMatch

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Scholar Match Volunteer Coach

  • Aug 2019 - Present

  Mentor low income, first generation students with all aspects of the college application process. Provide extensive feedback and editing help with college application writing requirements and scholarship essays. Evaluate financial aid packages using a standardized spreadsheet format. Recommend tasks related to college transition. Mentor low income, first generation students with all aspects of the college application process. Provide extensive feedback and editing help with college application writing requirements and scholarship essays. Evaluate financial aid packages using a standardized spreadsheet format. Recommend tasks related to college transition.


Chicago Scholars
• United States
• Higher Education
• 1 - 100 Employee
• College Access Counselor

  • May 2021 - May 2022


Beyond Sports Foundation

• Education Administration Programs
• 1 - 100 Employee

• College Counselor

  • Aug 2020 - Aug 2021

  Develop presentations to expose BSF students to a variety of college related topics such as the application process, financial aid, and NCAA requirements. Guide students through all aspects of college application process including recruitment communications, essays, and college list building based on academic and athletic ability. Develop presentations to expose BSF students to a variety of college related topics such as the application process, financial aid, and NCAA requirements. Guide students through all aspects of college application process including recruitment communications, essays, and college list building based on academic and athletic ability.



CARFAX

• United States
• Software Development
• 700 & Above Employee

• Product Manager

  • 2007 - 2010

  Consumer Marketing Manager Led the testing and implementation of content management targeted to drive consumer revenue on carfax.com. Testing included traffic analysis, partner landing page development, and content creation. Worked extensively with creative team to develop design and usability improvements. Increased conversion rate by 2%. Senior Product Manager Developed first ever used car history report for Canadian automotive marketplace. Performed extensive market research to determine dealers’ needs and competitive analysis to evaluate key differentiators. Trained sales representatives during initial launch of product resulting in over 100 dealer signups. Directed effort to add service repair data to Carfax used vehicle history reports. Created entire suite of metrics to measure success for the service link program. Improved data analytics resulted in the ability to offer specifically targeted sales’ messaging resulting in the addition of over 500 dealers to the program.



CMG Partners

• United States
• Construction

• Senior Consultant

  • 2006 - 2007

  Created comprehensive marketing plan for new telecommunications service offering being developed through a joint venture partnership with a leading wireless communications company and four national cable and broadband companies. The new converged bundle of products combined video, wireless voice and data services, high speed Internet, and cable services, allowing the customer to seamlessly interface between email, home and mobile voice mail. Marketing plan consisted of target segmentation, pricing, consumer research, and go to market promotion strategy.



Nextel Communications

• Senior Manager

  • 1999 - 2002

  Senior Manager, Web Services and Product Management Managed concept, design, and implementation phases for the complete redesign of award winning website. Voted top telecommunications online experience at launch in 2001. Directed team of product managers with overall site management responsibility of www.nextel.com. Duties included: content management, user interface design, usage and customer analysis, and privacy policies. Reorganized Web Services function into a team-oriented structure with tightly defined responsibilities resulting in a 50% increase in total content output. Eliminated redundancies among staff and fostered a collaborative, positive environment. Wireless Internet Marketing Manager Launched initial set of wireless Internet products and services for Nextel phones which in effect increased customers data usage by 25% shortly after launch. Developed and executed the national marketing plan, defined all positioning and targeting objectives, and created the external communications program.



Prio, Inc

• United States
• Software Development

• Marketing Manager

  • 1998 - 1999

  Manager, Marketing Responsible for analyzing site performance and developing marketing strategies for Prio’s flagship Website, which allowed online shoppers to redeem special discount offers for local businesses by creating “electronic coupons.” Secured $5M investment from Fortune 50 business partner by presenting pilot results, recommending site enhancements, and articulating new marketing strategy to external management/investment team. Tracked and reported traffic statistics of various customer acquisition and retention programs, including email and direct mail campaigns and targeted banner ad programs.



American Airlines

• United States
• Airlines and Aviation
• 700 & Above Employee

• Senior Marketing Manager

  • 1994 - 1997

  Managed teams responsible for devising and implementing optimal pricing and inventory solutions. Achieved a company record 10% unit revenue improvement on a monthly base of $100M due to significantly improved market segmentation and analysis of consumer demographics in the transatlantic market. Formulated strategy and tactical initiatives for New York to Florida routes. By increasing the percentage of higher yielding Latin America flow passengers, American realized a 5% revenue per passenger increase. Increased profitability of Orlando routes by discovering that financial losses stemmed from a misappropriation of operating costs and an insufficient supply of inventory for late-booking, high-revenue business passengers. Performed competitive analysis of transatlantic passenger boardings on all major carriers. Presented recommendations for increasing AA’s market and yield share to C level executives.



Andersen Consulting (Accenture)

• Senior Consultant

  • 1989 - 1992

  Responsible for the product design, development and implementation of software solutions for clients in the retail sales and transportation industries. Senior Consultant  Directed over twenty analysts during the product development phase of a manufacturing information system at a major airline. Responsibilities included: determining product requirements, coordinating product development and product launch schedules, and assisting programming group with beta testing.  Worked extensively with clients to further their understanding of product capabilities. Served as the mediator between the client users and the programmers. Staff Consultant  Created initial design for a new manufacturing system that had to coexist within legacy architecture.  Managed a project that required the training, supervision, and evaluation of a team of five programmers who were responsible for enhancing the catalog order entry system for a major retailer.