Francine Quesada
Director of Marketing and Communications at Florida Health Care Plans- Claim this Profile
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Topline Score
Bio
Lisa Franklin
It is with complete sincerity that I highly recommend Francine. She is professional and gives great attention to detail. She is a tremendous asset.
Carolyn Mudgette
Francine was the driving force on helping St Augustine Sunrise Rotary's Rhythm & Ribs Festival information to a wide audience. Her ability to make things happen with the media helped our fundraiser cast a wide net to our audience and helped us raise upwards of $100,000 for our weekend annual non-profit event.
Lisa Franklin
It is with complete sincerity that I highly recommend Francine. She is professional and gives great attention to detail. She is a tremendous asset.
Carolyn Mudgette
Francine was the driving force on helping St Augustine Sunrise Rotary's Rhythm & Ribs Festival information to a wide audience. Her ability to make things happen with the media helped our fundraiser cast a wide net to our audience and helped us raise upwards of $100,000 for our weekend annual non-profit event.
Lisa Franklin
It is with complete sincerity that I highly recommend Francine. She is professional and gives great attention to detail. She is a tremendous asset.
Carolyn Mudgette
Francine was the driving force on helping St Augustine Sunrise Rotary's Rhythm & Ribs Festival information to a wide audience. Her ability to make things happen with the media helped our fundraiser cast a wide net to our audience and helped us raise upwards of $100,000 for our weekend annual non-profit event.
Lisa Franklin
It is with complete sincerity that I highly recommend Francine. She is professional and gives great attention to detail. She is a tremendous asset.
Carolyn Mudgette
Francine was the driving force on helping St Augustine Sunrise Rotary's Rhythm & Ribs Festival information to a wide audience. Her ability to make things happen with the media helped our fundraiser cast a wide net to our audience and helped us raise upwards of $100,000 for our weekend annual non-profit event.
Credentials
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Social Media Marketing
HubSpot AcademyApr, 2020- Oct, 2024 -
Content Marketing
HubSpot AcademyJan, 2020- Oct, 2024 -
Email Marketing
HubSpot AcademyJan, 2020- Oct, 2024
Experience
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Florida Health Care Plans
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United States
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Hospitals and Health Care
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100 - 200 Employee
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Director of Marketing and Communications
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Apr 2021 - Present
Oversee all marketing and communications for a Health Management Organization, including the development and implementation of a communications strategy and a broad and diverse range of business and marketing communications. • Collaborate with executive leadership to develop and implement a communications strategy for the corporation that builds and maintains a positive corporate brand. • Oversee corporate communications and branding in various online and print platforms. • Oversee the development and maintenance of the corporate website(s) including methods to deliver message, ease of navigation, and clarity of information; ensure that all content is current and relevant. • Oversee all aspects of advertising, including creative and media buying.• Provide consistent and timely information to employees through various communications programs. • Act as corporate spokesperson and respond to members of the media in a timely manner; compose and distribute press releases as needed. • Develop and maintain positive professional relationships with various members of the media.• Assist executive leadership in developing presentations, speeches, and other important corporate messages. • Foster community relations through involvement in community events and organizations.• Develop, compose, distribute, and implement policies to enhance the efficiency of the communications department and to further develop the building and maintaining of a positive corporate brand.
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Self Employed
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United States
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700 & Above Employee
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Marketing Consultant
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Jun 2019 - May 2021
Worked with clients in the following industries: eCommerce, healthcare, beauty. • Website Redesigns & Contento Write blogs & landing pages• Social Media Content & Advertising• Website SEOo Optimize websites for Google • Identify & Track KPIs• Reputation Management• Print Advertising• Graphic Design• Brand Management• Review & Improve Digital Footprint• Email MarketingMarket Research Worked with clients in the following industries: eCommerce, healthcare, beauty. • Website Redesigns & Contento Write blogs & landing pages• Social Media Content & Advertising• Website SEOo Optimize websites for Google • Identify & Track KPIs• Reputation Management• Print Advertising• Graphic Design• Brand Management• Review & Improve Digital Footprint• Email MarketingMarket Research
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Orthopaedic Associates of St. Augustine
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Marketing Director
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Jan 2008 - Jun 2019
Responsible for all aspects of marketing for a multi-specialty orthopaedic medical practice. Conceptualized and orchestrated multi-channel marketing campaigns that effectively built and reinforced corporate image. • Oversaw Digital and Traditional Mediumso Website Design and Content Wrote/edited all website content, including blogs and landing pageso SEO – Site Optimization Priority keywords: 100% page 1 & 95% ranked top 3o SEM/Google PPC Campaigns Increased inbound phone calls and website visitso Identified and Tracked KPIs Increased online appointment requests approximately 300%o Social Media Content & Advertisingo Reputation Managemento Print Advertisingo Video Productiono Radio Commercialso Public Relations• Managed Creative Team and Related Projectso Provided Direction and Support • Organized Corporate Events o Educational Seminars and Webinarso Trade Show Attendanceo Annual Fundraising Golf Tournamento Employee Team Building Events• Grew Professional B2B Relationshipso Physicians and Insurance Adjusterso Increased Referrals and Revenue• Created Annual Marketing Plan and Budget • Responsible for Community Giving and Corporate Sponsorships
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Co-Publisher, Northeast Florida
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2005 - 2008
Responsible for launching a pet industry publication in a new market.• Partnered with Regional Animal Organizations• Launched Extensive PR Campaign• Sold Advertising to Business Owners and Managers• Hired, Trained and Managed Independent Contractors Responsible for launching a pet industry publication in a new market.• Partnered with Regional Animal Organizations• Launched Extensive PR Campaign• Sold Advertising to Business Owners and Managers• Hired, Trained and Managed Independent Contractors
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Manager of Corporate Training
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2002 - 2004
Responsible for training and co-managing the sales team for a multi-line distributor of professional beauty products.• Worked with Director of Saleso Developed Sales Goals o Product Purchasing• Coordinated Sales Meetings and Detailing Schedules• Managed Inside Sales Support Team o Created Motivational Programs to Increase Sales Responsible for training and co-managing the sales team for a multi-line distributor of professional beauty products.• Worked with Director of Saleso Developed Sales Goals o Product Purchasing• Coordinated Sales Meetings and Detailing Schedules• Managed Inside Sales Support Team o Created Motivational Programs to Increase Sales
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Education
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University of Rhode Island
BA, English
Community
