Experience

Inquiro Inc.

• Philippines
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Marketing

  • Jan 2022 - Present

  I lead a high-performing team driving customer acquisition through strategic campaigns and lead generation. By spearheading branding initiatives, I enhance brand awareness and recall, ensuring a strong market presence. Collaborating closely with the product team, I develop go-to-market plans for new releases, maximizing their impact in the market. Through a holistic approach, I refine brand messaging to align with customer needs and market trends. My focus is on improving the sales pipeline, driving revenue growth, and optimizing profitability. With targeted strategies and data-driven insights, I optimize lead generation and conversion, delivering measurable business impact. Show less



Wee Community Developers, Inc.

• Philippines
• Real Estate
• 1 - 100 Employee

• Brand Marketing Head

  • Sep 2020 - Dec 2021

  I led a team of creatives and strategic marketers, driving impactful marketing campaigns for properties across Metro Manila and the Philippines. With a keen focus on event management, I orchestrated successful sales events and brand launches, creating immersive experiences that generated interest and drove sales. Recognizing the importance of digital transformation, I led the digitization of property buying processes, streamlining workflows to enhance efficiency, customer satisfaction, and overall business performance. I also spearheaded customer success mapping and implemented strategies to enhance the buying journey, resulting in increased customer satisfaction and higher conversion rates. Show less



Careers @ Shang Properties Inc.

• Philippines
• Real Estate
• 1 - 100 Employee

• Senior Digital Marketing Specialist

  • Oct 2018 - Sep 2020

  I leveraged my expertise in digital marketing to drive customer engagement and enhance brand visibility. With a strong focus on website building, I developed and optimized user-friendly websites that effectively showcased the mall's offerings and attracted target audiences. Through strategic Facebook marketing and social media communications, I cultivated an active online presence, engaging with customers and promoting the mall's unique value propositions. I leveraged my expertise in digital marketing to drive customer engagement and enhance brand visibility. With a strong focus on website building, I developed and optimized user-friendly websites that effectively showcased the mall's offerings and attracted target audiences. Through strategic Facebook marketing and social media communications, I cultivated an active online presence, engaging with customers and promoting the mall's unique value propositions.



Dentsu Creative Philippines

• Philippines
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Jan 2018 - Oct 2018

  I served as a Copywriter specializing in website and app projects, as well as digital campaigns. I played a pivotal role in crafting compelling SEO and SEM copy to optimize online visibility and drive targeted traffic. As a valuable member of the UX team, I actively contributed to the strategic planning of wireframes and the mapping of user experiences for apps and websites. By understanding user behavior and preferences, I ensured seamless and intuitive digital experiences for our clients' audiences. Show less



GroupM

• United States
• Advertising Services
• 700 & Above Employee

• Copywriter

  • Jun 2015 - Jan 2018

  I excelled as a Copywriter, collaborating on diverse campaigns across digital, video, and print mediums. With expertise in influencer marketing, copywriting, and social media communications, I consistently delivered compelling content that resonated with target audiences.From ideation to execution, I contributed to the development of strategic campaigns, ensuring consistent messaging and impactful storytelling across multiple channels. By crafting engaging copy, I effectively communicated brand messages and drove audience engagement and conversions. Show less

• Social Media Manager

  • Apr 2015 - Jun 2015

  I leveraged my skills in influencer marketing, copywriting, and social media communications to drive impactful campaigns and foster brand engagement.With a deep understanding of the social media landscape, I developed and executed comprehensive strategies to enhance brand presence and expand reach across various platforms. By collaborating with influencers and crafting compelling copy, I effectively communicated brand messages and captured the attention of target audiences.