Francesco Perchiazzi

Creative Director XR at imaginary institute
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Contact Information
us****@****om
(386) 825-5501
Location
Naples, Campania, Italy, IT
Languages
  • Italian Native or bilingual proficiency
  • English Full professional proficiency

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Credentials

  • UX Certification
    Nielsen Norman Group
    Sep, 2014
    - Oct, 2024
  • Adobe Certified Expert Photoshop® CS6
    Adobe
    Jan, 2013
    - Oct, 2024
  • Adobe Certified Expert Photoshop® CS5
    Adobe
    Jan, 2011
    - Oct, 2024
  • Adobe Certified Expert Photoshop® CS4
    Adobe
    Jan, 2010
    - Oct, 2024
  • Adobe Certified Expert Photoshop® CC
    Adobe
    Dec, 2014
    - Oct, 2024
  • Adobe Certified Expert in Visual Communication Using Adobe Photoshop CC
    Adobe Systems Incorporated
    Dec, 2014
    - Oct, 2024
  • International English Language Testing System
    British Council
    Mar, 2014
    - Oct, 2024

Experience

    • Italy
    • Design Services
    • 1 - 100 Employee
    • Creative Director XR
      • Oct 2023 - Present

      • Creative Direction is provided for XR education, overseeing immersive VR and AR experiences.• Leadership is exercised in the design and development of spatial apps, games, and audio experiences, including the innovative visionOS.• Consultancy services, dedication is directed toward fostering talent development in the dynamic XR field.

    • Senior Mentor Game Design
      • Oct 2021 - Sep 2023

      Our team believes in a collective experience of game development, true inclusiveness, and fun: social impact starts from the community.Transformation in Education & Innovation. We are a trans-disciplinary community of researchers, teachers, designers, engineers, and entrepreneurs. We challenge the status quo of how education and innovation are designed to advocate social equity.» https://imaginary.institute

    • Italy
    • Education
    • 1 - 100 Employee
    • Senior Mentor
      • Oct 2021 - Present

      • Implementing Creative Direction for XR education, to explore immersive VR worlds, enhance reality with AR overlays, and seamlessly merge digital and real environments in their educational journey that empowers students to leverage technology and creativity for boundless innovation.• Guiding students to unlock visionOS design possibilities, fostering the creation of immersive spatial apps, games, and audio experiences, while introducing novel elements, depth, and collaboration opportunities.• Promoting comprehension of App Gamification and Mobile Game Development empowering students to create Game Concepts, Core Gameplay, and Meta Loops. • Stimulating creativity through Art Direction and Narrative Design, our team emphasizes the significance of Playtesting. This approach allows students to iterate, adjust parameters, and ultimately enhance gameplay for a richer gaming experience. Show less

    • Mid-Level Mentor
      • Oct 2019 - Sep 2021

      • Focusing on UX design best practices, design principles, and platform conventions, I aim to enlighten Apple Developer Academy students in iOS, watchOS, macOS, and Apple TV development. My aspiration is to empower them in crafting exceptional, delightful applications for seamless Apple product experiences.• Expert Member of the Selection Board Sub-Committee

    • Program Coordinator
      • Jan 2019 - Dec 2019

      • Apple Foundation program experimental training at Museo di Capodimonte e Real Bosco• Stakeholder relationship, Curriculum planning, Classroom Environment management» www.museocapodimonte.beniculturali.it

    • Mentor
      • Oct 2016 - Sep 2019

      • Public Notice iOS T1 04-016 Award Winner: Designer profile IOS_04_016• Design and User Experience curriculum creation, teaching and classroom management, tutoring, mentoring, and supervision of participants in the CBL training project» www.developeracademy.unina.it

    • Airlines and Aviation
    • 100 - 200 Employee
    • User Experience Specialist
      • Nov 2019 - Apr 2020

      • Naples International Airport (NAP) Service Design for reduced mobility passengers (PRMs) • Customized User Research, Physical space Mapping, Employee’s User Experience Design » www.aeroportodinapoli.it • Naples International Airport (NAP) Service Design for reduced mobility passengers (PRMs) • Customized User Research, Physical space Mapping, Employee’s User Experience Design » www.aeroportodinapoli.it

    • Graphic Artist
      • Jan 2019 - Mar 2019

      • Harley-Davidson® Napoli Dealership Apparel illustration • American Motorcycles S.r.l. P.I. 07681220633 » www.hdnapoli.com • Harley-Davidson® Napoli Dealership Apparel illustration • American Motorcycles S.r.l. P.I. 07681220633 » www.hdnapoli.com

    • User Experience Specialist
      • Jan 2017 - Jun 2017

      • UX Strategy Guidance & Planning, Usability Testing, Benchmarking & Competitive Analysis • American Motorcycles S.r.l. P.I. 07681220633 » www.hdnapoli.com • UX Strategy Guidance & Planning, Usability Testing, Benchmarking & Competitive Analysis • American Motorcycles S.r.l. P.I. 07681220633 » www.hdnapoli.com

    • Author
      • Mar 2012 - Feb 2017

      • Fare cinema disegnato, il cartoon animato spiegato a mio nipote • Manual Series, Performing Arts, Animation • ISBN-10: 8896133165, ISBN-13: 978-8896133163 » www.editricelatorre.it • Fare cinema disegnato, il cartoon animato spiegato a mio nipote • Manual Series, Performing Arts, Animation • ISBN-10: 8896133165, ISBN-13: 978-8896133163 » www.editricelatorre.it

    • Italy
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • User Experience Specialist
      • Apr 2016 - Sep 2016

      • UX Strategy Guidance & Planning, Usability Testing, Benchmarking & Competitive Analysis • MIUR NOP 03PE 000981 Temotec: Models & Technologies for the Protection of Cultural Ecosystems (OR6 SS2). » www.cerict.it • UX Strategy Guidance & Planning, Usability Testing, Benchmarking & Competitive Analysis • MIUR NOP 03PE 000981 Temotec: Models & Technologies for the Protection of Cultural Ecosystems (OR6 SS2). » www.cerict.it

    • Senior User Interface Designer
      • Jun 2015 - Sep 2016

      • Consumer Shopping Experience, Usability Testing, Benchmarking & Competitive Analysis • Magento eCommerce Development » www.technova-cpi.org • Consumer Shopping Experience, Usability Testing, Benchmarking & Competitive Analysis • Magento eCommerce Development » www.technova-cpi.org

    • Italy
    • Transportation, Logistics, Supply Chain and Storage
    • 700 & Above Employee
    • User Interface Designer
      • Dec 2011 - May 2015

      • MIUR NOP 0102136 Titan: e-Money & Multi-channel Services. • Websites, mobile apps, voice interfaces, and more UI/UX Design » http://www.ponrec.it/en/open-data/results/industrial-research/pon01_02136/ • MIUR NOP 0102136 Titan: e-Money & Multi-channel Services. • Websites, mobile apps, voice interfaces, and more UI/UX Design » http://www.ponrec.it/en/open-data/results/industrial-research/pon01_02136/

    • Graphic Designer
      • Jun 2010 - Nov 2011

      • Advertising, Editorial Design, Tutoring • Pre-press Color Management » www.scuolaromanadeifumetti.it • Advertising, Editorial Design, Tutoring • Pre-press Color Management » www.scuolaromanadeifumetti.it

    • Italy
    • Retail Groceries
    • 700 & Above Employee
    • Graphic Designer
      • Jun 2009 - Nov 2009

      • Packaging Design, Brand development, Print Production » www.carrefouritalia.it • Packaging Design, Brand development, Print Production » www.carrefouritalia.it

    • Italy
    • Retail Office Equipment
    • 1 - 100 Employee
    • Assistant Graphic Designer
      • Mar 2004 - Sep 2004

      • Cultural Heritage Audiovisual and Multimedia Production internship, Narrative Museum of the sanctuary of Hera Argiva. » https://www.museopaestum.beniculturali.it • Cultural Heritage Audiovisual and Multimedia Production internship, Narrative Museum of the sanctuary of Hera Argiva. » https://www.museopaestum.beniculturali.it

Education

  • NN/g Nielsen Norman Group
    Usability Week Training Course, Human-Computer Interaction (HCI)
    2014 - 2014
  • Digital Promise Global Org.
    Pedagogy: Challenge-based Learning, Education, Teaching Training
    2016 - 2016
  • FM Universities
    FileMaker Pro Advanced Developer Training
    2019 - 2019
  • Big Nerd Ranch, LLC
    Advanced iOS Bootcamp
    2016 - 2016
  • Big Nerd Ranch, LLC.
    iOS Essentials with Swift Course
    2016 - 2016
  • British Council
    45 Hours IELTS Preparation Course - Level B2 - C1, English Language
    2013 - 2014
  • Scuola Politecnica di Design SPD
    Master’s Degree, Visual Communication, Graphic design, Industrial Design
    2008 - 2009
  • Università degli Studi di Roma La Sapienza
    Master’s Degree, Cinema, Media Studies, Visual Arts
    2006 - 2008
  • Università degli Studi di Napoli Federico II
    Bachelor’s Degree, Art History, Criticism and Conservation
    2003 - 2005
  • Istituto Salesiano Sacro Cuore
    High School, Classical Studies Curriculum
    1998 - 2002

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