Francesco Mascadri
General Manager at Bowland Cranbourne- Claim this Profile
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Topline Score
Bio
Credentials
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Google Tag Manager Fundamentals
GoogleJan, 2023- Nov, 2024 -
Google Analytics Individual Qualification
GoogleJan, 2023- Nov, 2024 -
CFA Level I Exam
CFA Institute
Experience
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Bowland Cranbourne
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Australia
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Entertainment Providers
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1 - 100 Employee
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General Manager
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Feb 2020 - Present
Responsible for managing a team of 10, operations, and marketing activities for two locations. Re-joining the organisation just before the COVID-19 pandemic hit, priorities shifted to navigating the pandemic through 2020 and 2021. Through 2022, implemented a wide range of business improvement initiatives including: • Re-focused business operations. Discontinued and scaled-back non-core products and services and focused on core customers and new growth segments. • Invested in and grew additional entertainment segment, increasing revenue share from 6% to 15%. • Delivered new marketing strategy including pricing changes, new website, and digital marketing campaigns. Show less
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Victorian Chamber of Commerce and Industry
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Australia
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Non-profit Organizations
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100 - 200 Employee
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Senior Marketing Consultant
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Feb 2019 - Sep 2019
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Product Lead
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Feb 2018 - Feb 2019
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Marketing Analyst
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Jun 2017 - Feb 2018
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Bowland Cranbourne
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Australia
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Entertainment Providers
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1 - 100 Employee
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Marketing Manager
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Jan 2016 - Oct 2017
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Education
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University of Melbourne
Master of Engineering - MEng -
University of Melbourne
Bachelor of Commerce (BCom) -
Tsinghua University
Financial Leaders Summer Program