Adjunct Professor | MSCA Fellow (Polonez bis)

• Nov 2022 - Present

Social Media Manager & Digital Marketing Specialist

• Nov 2021 - Nov 2022

⊛ Devised and single-handedly implemented content strategies for 5 different company's brands on Facebook, Instagram and Twitter (+ 35% followers and + 22% engagement rate avg. over the year). ⊛ Managed the Amazon Ads portfolio, optimizing existing campaigns and creating new ones (+507% in yearly revenues, avg ROAS of 9,25). ⊛ Planned and developed the first omnichanell discount campaign in the company's history (+12% average in revenues from website & main resellers). ⊛ Planned, run and optimized various types of Facebook & Instagram Adv campaigns (e.g., conversion, follower acquisition, engagement). ⊛ Curated media relations for one of the company's brand, scoring articles on major news outlets (e.g., Il Sole 24 Ore, Libero, Avvenire). Show less

Copy writer & Digital Strategist

• Nov 2020 - Nov 2021

⊛ Co-developed a two-years, international, B2B marketing plan for a client in the industrial sector (50k budget). ⊛ Devised and implemented B2B e-mail marketing funnels through marketing automation tools (GetResponse). ⊛ Wrote 40+ pages of SEO content for various websites (blog posts, landing pages, web pages). ⊛ Co-developed a two-years, international, B2B marketing plan for a client in the industrial sector (50k budget). ⊛ Devised and implemented B2B e-mail marketing funnels through marketing automation tools (GetResponse). ⊛ Wrote 40+ pages of SEO content for various websites (blog posts, landing pages, web pages).

PHD Candidate

• Oct 2017 - Nov 2020

⊛ Successfully managed a three-year research project, conducted and assessed entirely in English ⊛ Scored pubblications on high-impact international journals in the field of political theory ⊛ Presented my work in national and international conferences around Europe ⊛ Successfully managed a three-year research project, conducted and assessed entirely in English ⊛ Scored pubblications on high-impact international journals in the field of political theory ⊛ Presented my work in national and international conferences around Europe

Social Media Assistant

• Apr 2014 - Sep 2017

⊛ Created and managed the company's Instagram profile (from 0 to 1000 organic ollowers in two months) + Facebook page ⊛ Devised and implemented strategies to improve the company's web reputation (+13% of positive reviews per month on Tripadvisor and Google Places). ⊛ Wrote the entirety of the SEO content on the company's website, reaching 1st place in the SERP page for several crucial keywords). ⊛ Created and managed the company's Instagram profile (from 0 to 1000 organic ollowers in two months) + Facebook page ⊛ Devised and implemented strategies to improve the company's web reputation (+13% of positive reviews per month on Tripadvisor and Google Places). ⊛ Wrote the entirety of the SEO content on the company's website, reaching 1st place in the SERP page for several crucial keywords).

Social Media Consultant

• Nov 2015 - May 2016