Francesco Rossi
Lead Front End Developer at aiGoT SRL- Claim this Profile
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Italiano Native or bilingual proficiency
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Inglese Professional working proficiency
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Credentials
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Become a Digital Advertising Specialist
LinkedInOct, 2020- Sep, 2024 -
Become a Web Designer
LinkedInOct, 2020- Sep, 2024 -
Building an Integrated Online Marketing Plan
LinkedInOct, 2020- Sep, 2024 -
CSS Essential Training
LinkedInOct, 2020- Sep, 2024 -
Design Aesthetics for the Web
LinkedInOct, 2020- Sep, 2024 -
Growth Hacking Foundations
LinkedInOct, 2020- Sep, 2024 -
HTML Essential Training
LinkedInOct, 2020- Sep, 2024 -
Illustrator for Web Design
LinkedInOct, 2020- Sep, 2024 -
Introduction to Web Design and Development
LinkedInOct, 2020- Sep, 2024 -
Learning Google Tag Manager
LinkedInOct, 2020- Sep, 2024 -
Learning Responsive Web Design in the Browser
LinkedInOct, 2020- Sep, 2024 -
Learning to Write Marketing Copy
LinkedInOct, 2020- Sep, 2024 -
Mapping the Modern Web Design Process
LinkedInOct, 2020- Sep, 2024 -
Marketing Tools: SEO
LinkedInOct, 2020- Sep, 2024 -
Photoshop for Web Design
LinkedInOct, 2020- Sep, 2024 -
Responsive Images
LinkedInOct, 2020- Sep, 2024 -
Responsive Typography Techniques
LinkedInOct, 2020- Sep, 2024 -
User Experience for Web Design
LinkedInOct, 2020- Sep, 2024 -
Become a Digital Marketing Specialist
LinkedInSep, 2020- Sep, 2024 -
Become a Graphic Designer
LinkedInSep, 2020- Sep, 2024 -
Become a User Experience Designer
LinkedInSep, 2020- Sep, 2024 -
Become an SEO Expert
LinkedInSep, 2020- Sep, 2024 -
Color for Design and Art
LinkedInSep, 2020- Sep, 2024 -
Content Marketing Foundations
LinkedInSep, 2020- Sep, 2024 -
Creative Collaboration
LinkedInSep, 2020- Sep, 2024 -
EF SET English Certificate 64/100 (C1 Advanced)
EF Standard English Test (EF SET)Sep, 2020- Sep, 2024 -
Email and Newsletter Marketing Foundations
LinkedInSep, 2020- Sep, 2024 -
Fondamenti di Marketing Digitale
GoogleSep, 2020- Sep, 2024 -
Google Ads (AdWords) Essential Training
LinkedInSep, 2020- Sep, 2024 -
Google Analytics Essential Training
LinkedInSep, 2020- Sep, 2024 -
Graphic Design Foundations: Layout and Composition
LinkedInSep, 2020- Sep, 2024 -
Graphic Design Foundations: Typography
LinkedInSep, 2020- Sep, 2024 -
Illustrator 2020 Essential Training
LinkedInSep, 2020- Sep, 2024 -
Illustrator for UX Design
LinkedInSep, 2020- Sep, 2024 -
InDesign 2020 Essential Training
LinkedInSep, 2020- Sep, 2024 -
International SEO (2015)
LinkedInSep, 2020- Sep, 2024 -
Introduction to Graphic Design
LinkedInSep, 2020- Sep, 2024 -
Local SEO
LinkedInSep, 2020- Sep, 2024 -
Marketing on Facebook (2019)
LinkedInSep, 2020- Sep, 2024 -
Marketing on Instagram
LinkedInSep, 2020- Sep, 2024 -
Online Marketing Foundations
LinkedInSep, 2020- Sep, 2024 -
Photoshop 2020 Essential Training: The Basics
LinkedInSep, 2020- Sep, 2024 -
Photoshop for UX Design
LinkedInSep, 2020- Sep, 2024 -
Planning a Career in User Experience
LinkedInSep, 2020- Sep, 2024 -
SEO Foundations
LinkedInSep, 2020- Sep, 2024 -
SEO: Keyword Strategy
LinkedInSep, 2020- Sep, 2024 -
SEO: Link Building
LinkedInSep, 2020- Sep, 2024 -
SEO: Videos
LinkedInSep, 2020- Sep, 2024 -
Sketch for UX Design
LinkedInSep, 2020- Sep, 2024 -
Social Media Marketing Foundations
LinkedInSep, 2020- Sep, 2024 -
Social Media Marketing: ROI
LinkedInSep, 2020- Sep, 2024 -
Social Media Marketing: Strategy and Optimization
LinkedInSep, 2020- Sep, 2024 -
Technical WordPress SEO
LinkedInSep, 2020- Sep, 2024 -
UX Design: 1 Overview
LinkedInSep, 2020- Sep, 2024 -
UX Design: 2 Analyzing User Data
LinkedInSep, 2020- Sep, 2024 -
UX Design: 3 Creating Personas
LinkedInSep, 2020- Sep, 2024 -
UX Design: 4 Ideation
LinkedInSep, 2020- Sep, 2024 -
UX Design: 5 Creating Scenarios and Storyboards
LinkedInSep, 2020- Sep, 2024 -
UX Design: 6 Paper Prototyping
LinkedInSep, 2020- Sep, 2024 -
UX Design: 7 Implementation Planning
LinkedInSep, 2020- Sep, 2024 -
UX Foundations: Multidevice Design
LinkedInSep, 2020- Sep, 2024 -
UX Foundations: Prototyping
LinkedInSep, 2020- Sep, 2024 -
Writing with Flair: How to Become an Exceptional Writer
LinkedInSep, 2020- Sep, 2024 -
Certificazione YouTube Music
GoogleSep, 2020- Sep, 2024 -
Certificazione Google Ads sulla pubblicità video
GoogleSep, 2020- Sep, 2024 -
Certificazione Google Ads sulla rete di ricerca
GoogleSep, 2020- Sep, 2024 -
Certificazione Google Ads sulle misurazioni
GoogleSep, 2020- Sep, 2024 -
Certificazione su Google Ads per Rete Display
GoogleSep, 2020- Sep, 2024 -
Certificazione sugli annunci Shopping
GoogleSep, 2020- Sep, 2024 -
Certificazione sulle campagne per app di Google Ads
GoogleSep, 2020- Sep, 2024 -
Esame di certificazione su Campaign Manager
GoogleSep, 2020- Sep, 2024 -
Esame di certificazione su Creative
GoogleSep, 2020- Sep, 2024 -
Google Analytics Individual Qualification
GoogleSep, 2020- Sep, 2024
Experience
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aiGoT SRL
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Utilities
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Lead Front End Developer
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Nov 2021 - Present
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Senior UX Designer
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Nov 2020 - Jan 2022
Two active project bringed to WebSummit 2021:- Maindcare- Restaurants Club- Performed manual testing on UX design elements and complete UX designs, authoring feedback reports for use in future updates.- Collaborated with Test Automation Engineers to produce rapid UX iteration via automated diagnostics.Presented UX designs and solutions to senior staff, evangelizing for user-centric design decisions.- Maximized system performance, enhancing end-user experience by applying iterative back end development updates.- Developed functional digital design concepts across various platforms to strengthen company brand and identity.
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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2D Graphic Designer
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Nov 2016 - Present
- Freelance 2D Graphic Designer for Board GamesRunning Project: “Rise of the Elders: A Cthulhu World” 2021Running Project: “The Dangerous Route”Running Project: "Gauntlet, the Challenge"- Developed collateral such as display, marketing and packaging materials to support product branding strategies.- Created and updated trend boards, investigated changing conditions and recommended strategic adoptions to capitalize on projected changes.- Worked with clients to gather and define requirements, establish scopes and managing project milestones.
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Board Game Designer
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Nov 2016 - Present
- Developing and designing Board Games as a FreelancerRunning Project: “Rise of the Elders: A Cthulhu World” 2021Running Project: “The Dangerous Route”Running Project: “Gauntlet, the Challenge”- Assisted idea generation and prototyping to assess content effectiveness.- Managed project requirements and accomplished objectives by self-monitoring progress and promptly solving issues.
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Web Designer
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Jan 2018 - Jan 2022
- Determined coding requirements for site creation, including e-commerce capability, security and specialized scripts.- Enhanced functionality and appearance of website and repaired functionality issues.- Designed user interface to meet client specifications and content management system.- Promoted brand identity by creating company logos and delivering attractive, user-friendly and unique website.- Developed and implemented SEO and AB testing strategies to improve effectiveness of marketing efforts.
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UX Design Specialist
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Jan 2018 - Nov 2020
- Performed manual testing on UX design elements and complete UX designs, authoring feedback reports for use in future updates.- Collaborated with Test Automation Engineers to produce rapid UX iteration via automated diagnostics.Presented UX designs and solutions to senior staff, evangelizing for user-centric design decisions.- Maximized system performance, enhancing end-user experience by applying iterative back end development updates.- Developed functional digital design concepts across various platforms to strengthen company brand and identity.
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Pipool SRL
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Italy
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Advertising Services
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1 - 100 Employee
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Seo senior
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Jan 2019 - Jan 2020
- Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.- Developed insights on marketing campaigns to assess performance against goals.- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
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Digital Advertising & Marketing Manager
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Aug 2018 - Dec 2018
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.- Developed innovative and targeted collateral to support overall branding objectives.- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.- Ended Contracts: Sky Arte per celebrare la settima arte.
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Il Superuovo
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Italy
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Technology, Information and Internet
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1 - 100 Employee
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Lead UX Designer
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Jan 2019 - Jan 2020
- Delivered user support to clients to train, educate and answer questions.- Oversaw web platform testing, troubleshooting and user sampling prior to live deployment.- Created powerful Content Management Systems to serve as interface for client.- Designed, implemented and monitored web pages, plugins and functionality for continuous improvement.- Developed functional digital design concepts across various platforms to strengthen company brand and identity.- Collaborated with in-house web designers to create sleek and innovative UI design.- Oversaw a team of 8 Junior UX Designer.
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Youtube Content Creator
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Oct 2018 - Jan 2020
- Creation, developing and maintenance of the YouTube Channel bringing the subscribers from 0 to 7.000 users.- Managed quality assurance program, including on-site evaluations, internal audits and customer surveys.- Monitored social media and online sources for industry trends.
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SEO Specialist
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Jan 2018 - Jan 2020
- Creation, developing and automation for the SEO component of the Website “ilsuperuovo.it" bringing 600.000 unique monthly visits.- Helped clients develop website portals and social media pages to promote businesses.- Produced and submitted weekly reports outlining progress against KPI objectives.- Built, implemented and updated effective SEO strategies.- Monitored social media and online sources for industry trends.
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Senior Advertising Manager
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Jan 2018 - Jan 2020
- Creation, developing and managing of the Google ADS campaigns on Instagram and Facebook for the web journal.- Contributed to 80% growth in 2019 by developing strong relationships with clients and up-selling additional services.- Developed strong relationships with advertisers and negotiated pricing following established procedures.- Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
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Graphic Designer
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Jan 2018 - Jan 2019
- Worked alongside writers and producers to create unique designs to translate artistic vision into visual medium.- Designed graphics for websites, logos and promotions for marketing purposes.- Managed quality assurance program, including on-site evaluations, internal audits and customer surveys.- Maintained excellent attendance record, consistently arriving to work on time.- Monitored social media and online sources for industry trends.
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E-Commerce Senior
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Jun 2019 - Sep 2019
- Developed and executed e-commerce proposition, including positioning, values, tone of voice and design elements to bring value and convenience to customers.- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.- Completed up to 80 sales and shipments every week.- Generated more than €2000 in monthly sales with successful marketing, sales and customer relations approaches. - Developed and executed e-commerce proposition, including positioning, values, tone of voice and design elements to bring value and convenience to customers.- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.- Completed up to 80 sales and shipments every week.- Generated more than €2000 in monthly sales with successful marketing, sales and customer relations approaches.
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English-Italian Translator
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Jan 2015 - Jan 2019
- English to Italian translator- Replicated flow, style and overall meaning of original texts.- Communicated effectively with clients to establish scope and requirements of translation, following up after submission of work to confirm satisfaction and understanding.- Provided verbal summaries of non-English documents for immediate use.- Applied cultural understanding to discern specific meanings beyond literal written words.- Reviewed final works to spot and correct errors in punctuation, grammar and translation.
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Wizards of the Coast
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United States
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Entertainment
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700 & Above Employee
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Judge
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Aug 2014 - Jan 2019
- Verified accuracy of score calculations before winners were announced.- Collected daily reports for improved efficiency during games.- Communicated with fans, coaches, players and other umpires.- Promoted good sportsmanship among players.- Inspected sporting equipment for compliance with safety and event regulations.- Officiated 500+ games over 5 year period.- Explained and taught regulations and rules to players and coaches.- Consulted with officiating team to discuss violations and play problems, coordinate responses and implement resolutions.
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Iacobuccyounes Italy
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Italy
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Retail Apparel and Fashion
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Senior Graphic Designer
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Jun 2018 - Dec 2018
- Worked with clients to gather and define requirements, establish scopes and managing project milestones.- Coordinated, created and scheduled content, designs and periodic updates to company website.- Developed creative design for marketing packages, including print materials, brochures, banners and signs.- Designed creative digital displays used in on-line advertising for local businesses.- Designed graphics for websites, logos and promotions for marketing purposes.
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Senior E-Commerce Manager
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May 2018 - Dec 2018
- Developed and improved the SEO between 5 different languages (Italian, English, French, Spanish, German).- Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.- Managed all facets of business operations, including financial tracking, inventory coordination and social media marketing.- Monitored social media and online sources for industry trends.- Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
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Senior Marketing Manager
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May 2018 - Dec 2018
- Promotion, developing and Brand Managing bringing up to 350.000 unique monthly visits.- Developed insights on marketing campaigns to assess performance against goals.- Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of fashion products.- Oversaw preparation of marketing copy, images, videos, emails and other collateral.- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
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Social Media Manager
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Mar 2014 - Jan 2018
- Developed the Facebook and Instagram pages in order to improve the brand image.- Identified target market and key segments through in-depth analysis of markets and related trends.- Developed marketing content such as blogs, promotional materials and advertisements for social media.- Curated and segmented editorial content to increase engagement and channel growth.
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Junior Advertising Manager
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Jan 2014 - Jan 2018
- Developed advertising tactics and implemented new solutions for increased brand awareness.- Developed campaigns, led design and tracked results.- Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
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Store Manager
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Jan 2013 - Jan 2018
- Oversaw receiving and display of incoming products, meeting planned promotions and seasonal rotation for sales events.- Managed vendor selection and relations to guarantee best pricing and on-time deliveries.- Delivered positive results by controlling monthly operations budget and limiting financial discrepancies.- Completed all point of sale opening and closing procedures, including counting contents of cash register.- Managed all aspects of store operations, including organization, maintenance and purchasing functions.- Managed, hired and developed top talent to strengthen workflow and productivity.- Managed inventory control, cash control and store opening and closing procedures.- Developed new store location from ground up by hiring and training efficient team.
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E-Commerce Specialist
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Jan 2013 - Jan 2018
- Managed all facets of business operations, including financial tracking, inventory coordination and social media marketing.- Completed up to 100 sales and shipments every week.- Collaborated with supply vendors and distributors to purchase supplies in bulk with favorable discounts.- Monitored social media and online sources for industry trends.
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Event Manager
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Feb 2011 - Jan 2018
- Enhanced client satisfaction ratings by scheduling on-site service requests, managing show logistics and booth functionality needs to meet demands.- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events.- Delivered smooth training execution by coordinating seminar functions, including site selection, scheduling, marketing, reservations, materials, event management and follow-up.
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Human Resource Specialist
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Jan 2015 - Jan 2017
- Maintained optimal staffing levels by tracking vacancies and initiating recruitment and interview processes to identify qualified candidates.- Administered benefits programs, analyzed compensation and other competitive data and prepared budgets.- Maximized team knowledge and productivity by effectively training, monitoring and directing employees in application of best practices and regulatory protocols.- Interviewed candidates and conducted background checks and verification.
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Sales Manager
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Jan 2011 - Jan 2013
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
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Salesman
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Jan 2008 - Jan 2011
- Computed total costs and profit requirements for customer sales to provide accurate pricing.- Visited customer locations to evaluate requirements, demonstrate offerings and propose strategic solutions for diverse needs.- Followed up with customers after completed sales to assess satisfaction and resolve any technical or service concerns.- Showcased product features to customers and discussed technical details to overcome objections and lock in sales.- Collaborated with vendor representatives and company customers to set up optimal delivery schedules.- Met frequently with technical, product management and service personnel to stay current on company offerings and business policies.
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Education
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Liceo Scientifico Diaz
High School Diploma, Mathematics