Francesco Rossi

Lead Front End Developer at aiGoT SRL
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Languages
  • Italiano Native or bilingual proficiency
  • Inglese Professional working proficiency

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Credentials

  • Become a Digital Advertising Specialist
    LinkedIn
    Oct, 2020
    - Sep, 2024
  • Become a Web Designer
    LinkedIn
    Oct, 2020
    - Sep, 2024
  • Building an Integrated Online Marketing Plan
    LinkedIn
    Oct, 2020
    - Sep, 2024
  • CSS Essential Training
    LinkedIn
    Oct, 2020
    - Sep, 2024
  • Design Aesthetics for the Web
    LinkedIn
    Oct, 2020
    - Sep, 2024
  • Growth Hacking Foundations
    LinkedIn
    Oct, 2020
    - Sep, 2024
  • HTML Essential Training
    LinkedIn
    Oct, 2020
    - Sep, 2024
  • Illustrator for Web Design
    LinkedIn
    Oct, 2020
    - Sep, 2024
  • Introduction to Web Design and Development
    LinkedIn
    Oct, 2020
    - Sep, 2024
  • Learning Google Tag Manager
    LinkedIn
    Oct, 2020
    - Sep, 2024
  • Learning Responsive Web Design in the Browser
    LinkedIn
    Oct, 2020
    - Sep, 2024
  • Learning to Write Marketing Copy
    LinkedIn
    Oct, 2020
    - Sep, 2024
  • Mapping the Modern Web Design Process
    LinkedIn
    Oct, 2020
    - Sep, 2024
  • Marketing Tools: SEO
    LinkedIn
    Oct, 2020
    - Sep, 2024
  • Photoshop for Web Design
    LinkedIn
    Oct, 2020
    - Sep, 2024
  • Responsive Images
    LinkedIn
    Oct, 2020
    - Sep, 2024
  • Responsive Typography Techniques
    LinkedIn
    Oct, 2020
    - Sep, 2024
  • User Experience for Web Design
    LinkedIn
    Oct, 2020
    - Sep, 2024
  • Become a Digital Marketing Specialist
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Become a Graphic Designer
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Become a User Experience Designer
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Become an SEO Expert
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Color for Design and Art
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Content Marketing Foundations
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Creative Collaboration
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • EF SET English Certificate 64/100 (C1 Advanced)
    EF Standard English Test (EF SET)
    Sep, 2020
    - Sep, 2024
  • Email and Newsletter Marketing Foundations
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Fondamenti di Marketing Digitale
    Google
    Sep, 2020
    - Sep, 2024
  • Google Ads (AdWords) Essential Training
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Google Analytics Essential Training
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Graphic Design Foundations: Layout and Composition
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Graphic Design Foundations: Typography
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Illustrator 2020 Essential Training
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Illustrator for UX Design
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • InDesign 2020 Essential Training
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • International SEO (2015)
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Introduction to Graphic Design
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Local SEO
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Marketing on Facebook (2019)
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Marketing on Instagram
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Online Marketing Foundations
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Photoshop 2020 Essential Training: The Basics
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Photoshop for UX Design
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Planning a Career in User Experience
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • SEO Foundations
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • SEO: Keyword Strategy
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • SEO: Link Building
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • SEO: Videos
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Sketch for UX Design
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Social Media Marketing Foundations
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Social Media Marketing: ROI
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Social Media Marketing: Strategy and Optimization
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Technical WordPress SEO
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • UX Design: 1 Overview
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • UX Design: 2 Analyzing User Data
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • UX Design: 3 Creating Personas
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • UX Design: 4 Ideation
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • UX Design: 5 Creating Scenarios and Storyboards
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • UX Design: 6 Paper Prototyping
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • UX Design: 7 Implementation Planning
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • UX Foundations: Multidevice Design
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • UX Foundations: Prototyping
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Writing with Flair: How to Become an Exceptional Writer
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Certificazione YouTube Music
    Google
    Sep, 2020
    - Sep, 2024
  • Certificazione Google Ads sulla pubblicità video
    Google
    Sep, 2020
    - Sep, 2024
  • Certificazione Google Ads sulla rete di ricerca
    Google
    Sep, 2020
    - Sep, 2024
  • Certificazione Google Ads sulle misurazioni
    Google
    Sep, 2020
    - Sep, 2024
  • Certificazione su Google Ads per Rete Display
    Google
    Sep, 2020
    - Sep, 2024
  • Certificazione sugli annunci Shopping
    Google
    Sep, 2020
    - Sep, 2024
  • Certificazione sulle campagne per app di Google Ads
    Google
    Sep, 2020
    - Sep, 2024
  • Esame di certificazione su Campaign Manager
    Google
    Sep, 2020
    - Sep, 2024
  • Esame di certificazione su Creative
    Google
    Sep, 2020
    - Sep, 2024
  • Google Analytics Individual Qualification
    Google
    Sep, 2020
    - Sep, 2024

Experience

    • Utilities
    • Lead Front End Developer
      • Nov 2021 - Present

    • Senior UX Designer
      • Nov 2020 - Jan 2022

      Two active project bringed to WebSummit 2021:- Maindcare- Restaurants Club- Performed manual testing on UX design elements and complete UX designs, authoring feedback reports for use in future updates.- Collaborated with Test Automation Engineers to produce rapid UX iteration via automated diagnostics.Presented UX designs and solutions to senior staff, evangelizing for user-centric design decisions.- Maximized system performance, enhancing end-user experience by applying iterative back end development updates.- Developed functional digital design concepts across various platforms to strengthen company brand and identity.

    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • 2D Graphic Designer
      • Nov 2016 - Present

      - Freelance 2D Graphic Designer for Board GamesRunning Project: “Rise of the Elders: A Cthulhu World” 2021Running Project: “The Dangerous Route”Running Project: "Gauntlet, the Challenge"- Developed collateral such as display, marketing and packaging materials to support product branding strategies.- Created and updated trend boards, investigated changing conditions and recommended strategic adoptions to capitalize on projected changes.- Worked with clients to gather and define requirements, establish scopes and managing project milestones.

    • Board Game Designer
      • Nov 2016 - Present

      - Developing and designing Board Games as a FreelancerRunning Project: “Rise of the Elders: A Cthulhu World” 2021Running Project: “The Dangerous Route”Running Project: “Gauntlet, the Challenge”- Assisted idea generation and prototyping to assess content effectiveness.- Managed project requirements and accomplished objectives by self-monitoring progress and promptly solving issues.

    • Web Designer
      • Jan 2018 - Jan 2022

      - Determined coding requirements for site creation, including e-commerce capability, security and specialized scripts.- Enhanced functionality and appearance of website and repaired functionality issues.- Designed user interface to meet client specifications and content management system.- Promoted brand identity by creating company logos and delivering attractive, user-friendly and unique website.- Developed and implemented SEO and AB testing strategies to improve effectiveness of marketing efforts.

    • UX Design Specialist
      • Jan 2018 - Nov 2020

      - Performed manual testing on UX design elements and complete UX designs, authoring feedback reports for use in future updates.- Collaborated with Test Automation Engineers to produce rapid UX iteration via automated diagnostics.Presented UX designs and solutions to senior staff, evangelizing for user-centric design decisions.- Maximized system performance, enhancing end-user experience by applying iterative back end development updates.- Developed functional digital design concepts across various platforms to strengthen company brand and identity.

    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Seo senior
      • Jan 2019 - Jan 2020

      - Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.- Developed insights on marketing campaigns to assess performance against goals.- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.

    • Digital Advertising & Marketing Manager
      • Aug 2018 - Dec 2018

      - Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.- Developed innovative and targeted collateral to support overall branding objectives.- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.- Ended Contracts: Sky Arte per celebrare la settima arte.

    • Italy
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Lead UX Designer
      • Jan 2019 - Jan 2020

      - Delivered user support to clients to train, educate and answer questions.- Oversaw web platform testing, troubleshooting and user sampling prior to live deployment.- Created powerful Content Management Systems to serve as interface for client.- Designed, implemented and monitored web pages, plugins and functionality for continuous improvement.- Developed functional digital design concepts across various platforms to strengthen company brand and identity.- Collaborated with in-house web designers to create sleek and innovative UI design.- Oversaw a team of 8 Junior UX Designer.

    • Youtube Content Creator
      • Oct 2018 - Jan 2020

      - Creation, developing and maintenance of the YouTube Channel bringing the subscribers from 0 to 7.000 users.- Managed quality assurance program, including on-site evaluations, internal audits and customer surveys.- Monitored social media and online sources for industry trends.

    • SEO Specialist
      • Jan 2018 - Jan 2020

      - Creation, developing and automation for the SEO component of the Website “ilsuperuovo.it" bringing 600.000 unique monthly visits.- Helped clients develop website portals and social media pages to promote businesses.- Produced and submitted weekly reports outlining progress against KPI objectives.- Built, implemented and updated effective SEO strategies.- Monitored social media and online sources for industry trends.

    • Senior Advertising Manager
      • Jan 2018 - Jan 2020

      - Creation, developing and managing of the Google ADS campaigns on Instagram and Facebook for the web journal.- Contributed to 80% growth in 2019 by developing strong relationships with clients and up-selling additional services.- Developed strong relationships with advertisers and negotiated pricing following established procedures.- Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.

    • Graphic Designer
      • Jan 2018 - Jan 2019

      - Worked alongside writers and producers to create unique designs to translate artistic vision into visual medium.- Designed graphics for websites, logos and promotions for marketing purposes.- Managed quality assurance program, including on-site evaluations, internal audits and customer surveys.- Maintained excellent attendance record, consistently arriving to work on time.- Monitored social media and online sources for industry trends.

    • E-Commerce Senior
      • Jun 2019 - Sep 2019

      - Developed and executed e-commerce proposition, including positioning, values, tone of voice and design elements to bring value and convenience to customers.- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.- Completed up to 80 sales and shipments every week.- Generated more than €2000 in monthly sales with successful marketing, sales and customer relations approaches. - Developed and executed e-commerce proposition, including positioning, values, tone of voice and design elements to bring value and convenience to customers.- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.- Completed up to 80 sales and shipments every week.- Generated more than €2000 in monthly sales with successful marketing, sales and customer relations approaches.

    • English-Italian Translator
      • Jan 2015 - Jan 2019

      - English to Italian translator- Replicated flow, style and overall meaning of original texts.- Communicated effectively with clients to establish scope and requirements of translation, following up after submission of work to confirm satisfaction and understanding.- Provided verbal summaries of non-English documents for immediate use.- Applied cultural understanding to discern specific meanings beyond literal written words.- Reviewed final works to spot and correct errors in punctuation, grammar and translation.

    • United States
    • Entertainment
    • 700 & Above Employee
    • Judge
      • Aug 2014 - Jan 2019

      - Verified accuracy of score calculations before winners were announced.- Collected daily reports for improved efficiency during games.- Communicated with fans, coaches, players and other umpires.- Promoted good sportsmanship among players.- Inspected sporting equipment for compliance with safety and event regulations.- Officiated 500+ games over 5 year period.- Explained and taught regulations and rules to players and coaches.- Consulted with officiating team to discuss violations and play problems, coordinate responses and implement resolutions.

    • Italy
    • Retail Apparel and Fashion
    • Senior Graphic Designer
      • Jun 2018 - Dec 2018

      - Worked with clients to gather and define requirements, establish scopes and managing project milestones.- Coordinated, created and scheduled content, designs and periodic updates to company website.- Developed creative design for marketing packages, including print materials, brochures, banners and signs.- Designed creative digital displays used in on-line advertising for local businesses.- Designed graphics for websites, logos and promotions for marketing purposes.

    • Senior E-Commerce Manager
      • May 2018 - Dec 2018

      - Developed and improved the SEO between 5 different languages (Italian, English, French, Spanish, German).- Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.- Managed all facets of business operations, including financial tracking, inventory coordination and social media marketing.- Monitored social media and online sources for industry trends.- Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.

    • Senior Marketing Manager
      • May 2018 - Dec 2018

      - Promotion, developing and Brand Managing bringing up to 350.000 unique monthly visits.- Developed insights on marketing campaigns to assess performance against goals.- Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of fashion products.- Oversaw preparation of marketing copy, images, videos, emails and other collateral.- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.

    • Social Media Manager
      • Mar 2014 - Jan 2018

      - Developed the Facebook and Instagram pages in order to improve the brand image.- Identified target market and key segments through in-depth analysis of markets and related trends.- Developed marketing content such as blogs, promotional materials and advertisements for social media.- Curated and segmented editorial content to increase engagement and channel growth.

    • Junior Advertising Manager
      • Jan 2014 - Jan 2018

      - Developed advertising tactics and implemented new solutions for increased brand awareness.- Developed campaigns, led design and tracked results.- Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.

    • Store Manager
      • Jan 2013 - Jan 2018

      - Oversaw receiving and display of incoming products, meeting planned promotions and seasonal rotation for sales events.- Managed vendor selection and relations to guarantee best pricing and on-time deliveries.- Delivered positive results by controlling monthly operations budget and limiting financial discrepancies.- Completed all point of sale opening and closing procedures, including counting contents of cash register.- Managed all aspects of store operations, including organization, maintenance and purchasing functions.- Managed, hired and developed top talent to strengthen workflow and productivity.- Managed inventory control, cash control and store opening and closing procedures.- Developed new store location from ground up by hiring and training efficient team.

    • E-Commerce Specialist
      • Jan 2013 - Jan 2018

      - Managed all facets of business operations, including financial tracking, inventory coordination and social media marketing.- Completed up to 100 sales and shipments every week.- Collaborated with supply vendors and distributors to purchase supplies in bulk with favorable discounts.- Monitored social media and online sources for industry trends.

    • Event Manager
      • Feb 2011 - Jan 2018

      - Enhanced client satisfaction ratings by scheduling on-site service requests, managing show logistics and booth functionality needs to meet demands.- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events.- Delivered smooth training execution by coordinating seminar functions, including site selection, scheduling, marketing, reservations, materials, event management and follow-up.

    • Human Resource Specialist
      • Jan 2015 - Jan 2017

      - Maintained optimal staffing levels by tracking vacancies and initiating recruitment and interview processes to identify qualified candidates.- Administered benefits programs, analyzed compensation and other competitive data and prepared budgets.- Maximized team knowledge and productivity by effectively training, monitoring and directing employees in application of best practices and regulatory protocols.- Interviewed candidates and conducted background checks and verification.

    • Sales Manager
      • Jan 2011 - Jan 2013

      - Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.

    • Salesman
      • Jan 2008 - Jan 2011

      - Computed total costs and profit requirements for customer sales to provide accurate pricing.- Visited customer locations to evaluate requirements, demonstrate offerings and propose strategic solutions for diverse needs.- Followed up with customers after completed sales to assess satisfaction and resolve any technical or service concerns.- Showcased product features to customers and discussed technical details to overcome objections and lock in sales.- Collaborated with vendor representatives and company customers to set up optimal delivery schedules.- Met frequently with technical, product management and service personnel to stay current on company offerings and business policies.

Education

  • Liceo Scientifico Diaz
    High School Diploma, Mathematics
    2003 - 2009

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