Francesco Martorano

Business Development Manager at viridiusLAB
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Contact Information
us****@****om
(386) 825-5501
Location
Milan, Lombardy, Italy, IT
Languages
  • Italian Native or bilingual proficiency
  • English Professional working proficiency
  • Spanish Elementary proficiency

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Credentials

  • Executive Course in Strategic Management Account
    SDA Bocconi
    Jan, 2000
    - Nov, 2024
  • Post-Graduate Diploma in Accounting and Budgeting
    SDA Bocconi
    Jan, 1996
    - Nov, 2024
  • Financial Statements and Corporate Tax
    SDA Bocconi

Experience

    • Austria
    • Environmental Services
    • 1 - 100 Employee
    • Business Development Manager
      • Sep 2022 - Present

    • Italy
    • Biotechnology Research
    • 300 - 400 Employee
    • Business Development Manager
      • May 2022 - Feb 2023

    • Chief Sales Officer
      • Mar 2020 - May 2022

      In charge of leading the overall start-up development by setting up sales policies and procedures for the Italian country. Main duties:• Attending regular steering committees and forecasting budgets according to P&L objectives. Dealing with market segmentation strategies• Selecting salesforce (40 people), managing and evaluating monthly performance/sales pipelines assigned to each local area• Setting up pricing policies, supervising market trends and related marketing & communication initiatives • The main reference point for C-level negotiations with leading customers Show less

    • Italy
    • Hospitals and Health Care
    • 100 - 200 Employee
    • Chief Sales Officer
      • Oct 2018 - Mar 2020

      Reporting to the CEO, responsible for managing the national business development strategy for both B2B and B2C channels. Main duties:• Setting up pricing policies and product strategy for over 350 national PoS• Managing the full life cycle of acquisition activities related to medical laboratories, always according to local public regulations• Dealing with market analysis as support for brand's strategic positioning• The main reference point for partners, C-level customers and government Show less

    • Senior Regional Manager
      • Apr 2015 - Sep 2018

      Dealing with sales force sizing, structure and territory alignment for both Northern Italy (’16-’18) and Southern Italy (’15- ‘16). Main duties:• Tracking overall performance for each area always looking for new sales improvement opportunities• Supporting product marketing and local budgeting operations• Managing the integration of acquired laboratories and following operational management

  • Freelancer
    • Milano, Lombardia, Italia
    • Board Advisor / Consultant
      • Oct 2012 - Mar 2015

      • Providing advice on product portfolio development and retail operations • Setting up sales business model and B2B lead generation processes mainly for the food distribution industry • Supporting the creation and development of local/national sales networks • Leading business planning and company's start-up phases Main projects: -------------- Sales Force Development - Salgar Srl Retail Network Management - Yorice Srl • Providing advice on product portfolio development and retail operations • Setting up sales business model and B2B lead generation processes mainly for the food distribution industry • Supporting the creation and development of local/national sales networks • Leading business planning and company's start-up phases Main projects: -------------- Sales Force Development - Salgar Srl Retail Network Management - Yorice Srl

    • Netherlands
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • General Manager
      • Jul 2007 - Sep 2012

      • Setting up and implementing strategic development guidelines to internal departments and human resources (€ 20M turnover) • Leading financial planning and management control activities • Coordinating, together with the production manager, operating flows • Supporting product development activities and dealing with partners • Setting up and implementing strategic development guidelines to internal departments and human resources (€ 20M turnover) • Leading financial planning and management control activities • Coordinating, together with the production manager, operating flows • Supporting product development activities and dealing with partners

    • Switzerland
    • Food and Beverage Services
    • 700 & Above Employee
    • Chief Financial Officer
      • Feb 2002 - Jun 2007

      • Assessing/forecasting investment opportunities while dealing with due diligence and following acquisition operations (4 new dealers acquired) • Implementing internal control and administrative procedures in compliance with guidelines assigned by the French headquarters • Performing monthly financial analysis on cashflow and orders portfolio • Management of reporting activities as support to the top management • Assessing/forecasting investment opportunities while dealing with due diligence and following acquisition operations (4 new dealers acquired) • Implementing internal control and administrative procedures in compliance with guidelines assigned by the French headquarters • Performing monthly financial analysis on cashflow and orders portfolio • Management of reporting activities as support to the top management

    • Singapore
    • Wholesale Computer Equipment
    • 200 - 300 Employee
    • Chief Financial Officer
      • Nov 1998 - Feb 2002

      • In charge of setting up and managing accounting/administrative activities for the Italian branch • Drafting periodical turnovers while forecasting cash flow variance • Supporting customer relationship and supply chain management activities • A main local reference point for general accounting issues • In charge of setting up and managing accounting/administrative activities for the Italian branch • Drafting periodical turnovers while forecasting cash flow variance • Supporting customer relationship and supply chain management activities • A main local reference point for general accounting issues

Education

  • Università Cattolica del Sacro Cuore
    Master’s Degree, Business Administration
    1986 - 1991

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