Francesco Di Filippo
Marketing Manager UK & US at Obicà Mozzarella Bar- Claim this Profile
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Italiano Native or bilingual proficiency
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Inglese Full professional proficiency
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Francese Elementary proficiency
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Tedesco Limited working proficiency
Topline Score
Bio
Credentials
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CIM Level 6 Award in Mastering Digital Channels (VRQ)
CIM | The Chartered Institute of MarketingMar, 2019- Nov, 2024 -
CIM Level 6 Digital Diploma in Professional Marketing
CIM | The Chartered Institute of MarketingMar, 2019- Nov, 2024 -
CIM Level 6 Award in Driving Digital Experience
CIM | The Chartered Institute of MarketingOct, 2018- Nov, 2024 -
CIM Level 6 Award in Digital Strategy (HL)
CIM | The Chartered Institute of MarketingAug, 2018- Nov, 2024 -
Google Ads Display Certification
Google AdsNov, 2020- Nov, 2024 -
Google Ads Search Certification
Google AdsNov, 2020- Nov, 2024
Experience
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Obicà Mozzarella Bar
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Italy
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Restaurants
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100 - 200 Employee
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Marketing Manager UK & US
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Jul 2019 - Present
Multi-site Marketing Manager in charge of any marketing related activity of the Obicà Group in UK and USA, reporting directly to the CEO.Main duties:• Creation and execution of the UK and USA marketing plan and budget in line with the marketing brand strategy to achieve predetermined goals;• Development of the online and offline communication strategy for the UK and USA markets together with the Group Marketing Manager including a full social media plan, developing digital acquisition channels, creating and delivering trend setting digital marketing campaigns, and analysing customer data to deliver a robust CRM plan;• Liaising with agencies for the implementation of web marketing strategies, including SEO, SEM, GoogleAds;• Work with digital PR and agencies to develop creative marketing campaigns, with the support of influencers and brand ambassadors, to increase awareness among targeted audiences and drive sales;• Identification and management of key third-party relationships, such as delivery and take away partners, booking platforms, industry magazines, web journals and directories, to boost restaurants visibility and sales;• Analysis of the market and product mix for the creation and pricing of new menus, working together with the Operations to achieve budget objectives;• Collaboration with the Operations for the development of local marketing campaigns and promotional activities considering the different operational processes among restaurants;• Partnering with IT companies to design ad hoc technological services (e.g. digital menus, captive portals). Show less
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UK Marketing Manager
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Sep 2017 - Jun 2019
Main duties:• Development and execution of the UK marketing plan;• Analysis of market and competitors;• Development of local marketing campaigns and promotional activities, measuring results and return of the different marketing actions;• Review of Obicà restaurants activities: sales, key facts, needs in terms of marketing and communication materials;• Compiling and distribution of statistical information such as product mix and sales analysis; • Development of the social media strategy for UK market, following brand guidelines;• Coordination of the production and distribution of a wide range of marketing and communication materials;• Direction of photo shoots and updating of restaurants imagery and marketing materials in any portal;• Scouting for and organisation of marketing events and exhibitions. Show less
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Junior Marketing Manager
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May 2016 - Aug 2017
• Joined the company, working closely with the Operations, to restructure the UK Marketing department.• Setting up key marketing activities of five restaurants focusing on the re-launch of the Obicà brand in London.
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Amway
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United States
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Manufacturing
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700 & Above Employee
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Sales Personnel
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Aug 2011 - Present
Sales personnel; qualified in the creation and sponsorship of a sales network. Sales personnel; qualified in the creation and sponsorship of a sales network.
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Obicà Mozzarella Bar
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Italy
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Restaurants
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100 - 200 Employee
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Social Media Marketing Specialist
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Oct 2015 - Dec 2015
Development and implementation of the restaurant marketing initiatives and social media marketing strategy and tactics aimed at generating awareness and driving sales. Development and implementation of the restaurant marketing initiatives and social media marketing strategy and tactics aimed at generating awareness and driving sales.
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Obicà Mozzarella Bar
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Italy
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Restaurants
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100 - 200 Employee
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General Manager Assistant
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Jan 2015 - Mar 2015
Supporting the General Manager in all the back office activities. Working on inventories, invoicing and sales and costs analysis for the creation of the restaurant P&L. Supporting the General Manager in all the back office activities. Working on inventories, invoicing and sales and costs analysis for the creation of the restaurant P&L.
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Education
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2013 - 2016
Università Commerciale 'Luigi Bocconi'
Master's degree, Marketing Management -
2014 - 2014
School of Business, Economics and Law at the University of Gothenburg
Exchange Program, Master in Marketing Management -
2014 - 2014
NYU Robert F. Wagner Graduate School of Public Service
Campus Abroad Summer 2014, Business, Management, Marketing, and Related Support Services -
2012 - 2012
Háskóli Íslands
Exchange Program, Business Administration and Management -
2010 - 2013
Università Commerciale 'Luigi Bocconi'
Bachelor's degree, Business Administration and Management -
2005 - 2010
Liceo Scientifico Galileo Galilei
Scientific High School Diploma
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