Francesco Colombo

Commercial & Digital Strategy at AR & CO s.r.l. - Baci Milano
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Contact Information
us****@****om
(386) 825-5501
Location
Milan, Lombardy, Italy, IT
Languages
  • Italiano Native or bilingual proficiency
  • Inglese Full professional proficiency

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Bio

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Credentials

  • Vodafone Global Hero
    Vodafone
    Jun, 2021
    - Nov, 2024
  • Digital Imperative
    Dot Native
    Sep, 2017
    - Nov, 2024
  • ECDL Certificate
    -
    Jan, 2010
    - Nov, 2024

Experience

  • AR & CO s.r.l. - Baci Milano
    • Italy
    • Wholesale Furniture and Home Furnishings
    • 1 - 100 Employee
    • Commercial & Digital Strategy
      • Nov 2021 - Present

      Defining the Commercial & Digital Strategy (XXM€) for Baci Milano (tableware) and MAMI Milano (fragrances): - Channel Strategy & Target Setting (B2B) - E-Commerce and Flagship store (D2C) - Brand & Social Media - Partnerships - Business Intelligence - Buying & Import and Logistics Defining the Commercial & Digital Strategy (XXM€) for Baci Milano (tableware) and MAMI Milano (fragrances): - Channel Strategy & Target Setting (B2B) - E-Commerce and Flagship store (D2C) - Brand & Social Media - Partnerships - Business Intelligence - Buying & Import and Logistics

  • Vodafone Business
    • United Kingdom
    • Telecommunications
    • 700 & Above Employee
    • Senior Product Manager - Marketing B2B Digital Solutions
      • Mar 2018 - Nov 2021

      Marketing Product Manager for Innovative Solutions: - SAAS (Productivity, Collaboration and Communication) - Vodafone Analytics - Digital Payments - IOT Activities: - go to market activities including: pricing, POS materials, events; - budgeting and business cases (XXM€) - scouting and launching new solutions; - negotiating with third parties and developers; - Sales channels enhancement, engagement and training (Inbound, Outbound and Digital) - Leading cross-functional and international teams for IT Projects; Award: Vodafone Global Hero 2021 Show less

  • Vodafone
    • United Kingdom
    • Telecommunications
    • 700 & Above Employee
    • Discover Graduate Program - Enterprise Marketing
      • Jun 2017 - Apr 2019

      Vodafone Discover Program is a 24 months job-rotation program for top graduates which offers a permanent contract from day one. The first 9 months consist of 3 assignments lasting 3 months each; in the following 18 months, participants will land in their starting position.CARE experience: - 1 month of shop experience in the Vodafone Store Assago Milano Fiori.- 1 month of customer service experience in the Competence Center in Ivrea.- 3 weeks of digital experience in the Cloud&Hosting department, working on a digital solution for a Large-scale retail company.First assignment: Finance Enterprise- Acquisition & Retention costs controller: trade, subsidy and provisioning- Corporate Bid controller- Budgeting Second assignment: Channel Strategy SoHo- New VDA remuneration scheme based on Inflow- SOHO Outbound Channel enhancement, incentive plans for 16 new agenciesStarting position: Enterprise Marketing Product Manager - Digital Solutions Show less

    • Digital Intern - E-Care M-Care and CVM Junior Assistant
      • Dec 2016 - May 2017

      - Analysing app performance, monitoring and managing app stores, liaising with 3rd party partners (e.g. app developers) - Create, implement and oversee the annual online marketing plan supporting the digital marketing manager. - Ensure ongoing usability and app testing to ensure effective evolution of app design, content and functionality.- Take ownership of analysing the online customer journey and to propose and implement improvements for app functionality and the customer journey and to increase the volume of product activation through app. - Ensure a customer centric approach is taken online, ensuring clarity, simplicity and effectiveness of communication in line with brand personality, tone of voice and objectives.Achievements: +8% app penetration, -10% uninstall/month. Show less

  • AR & CO s.r.l. - Baci Milano
    • Italy
    • Wholesale Furniture and Home Furnishings
    • 1 - 100 Employee
    • Social Media Specialist
      • Sep 2012 - Nov 2016

      Accountable for developing the communication strategy for Baci Milano since “day 1”, an emerging company in the home accessories market, interacting with medias, influencers, dealers and consumers.Achievements: + 200k€ brand value (Balance sheet), +35k followers on Fb, +30k followers on instagram,http://www.bacimilano.net , Facebook: Baci Milano, Instagram: @bacimilano

    • CEO Assistant (Part-Time)
      • Sep 2011 - Jun 2016

      - Relationships with foreign customers and suppliers and on-site negotiation during abroad travels;- Assisting the product development process and pricing- Coordinating logistics’ suppliers during the home accessories' market international fairs (Milan, Paris, Frankfurt)- Advising the definition and the implementation of the Visual set-up of the showroom, stands and events.

  • TOD'S Group
    • Italy
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Marketing & Retail - Consultant
      • Apr 2016 - Jun 2016

      Consultancy project for Tod’s Group. Development of a Performance Measurement Framework to support Tod’s retail and marketing strategy. Consultancy project for Tod’s Group. Development of a Performance Measurement Framework to support Tod’s retail and marketing strategy.

Education

  • Università Cattolica del Sacro Cuore
    Economia, Management - Master of Science
    2014 - 2016
  • Boston University
    2015 - 2015
  • University of California, Los Angeles
    2014 - 2014
  • Università Cattolica del Sacro Cuore
    Economia, Gestione Aziendale, (Management profile)
    2011 - 2014

Community

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