Francesca Schu

Assistant Vice President, Marketing Manager at Journey Bank
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Contact Information
us****@****om
(386) 825-5501
Location
Elysburg, US

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Experience

    • United States
    • Banking
    • 1 - 100 Employee
    • Assistant Vice President, Marketing Manager
      • Jan 2020 - Present

      Bloomsburg, Pennsylvania

    • Marketing Associate II
      • Aug 2019 - Dec 2019

    • Food & Beverages
    • 1 - 100 Employee
    • Server/Bartender
      • Sep 2022 - Jun 2023
    • United States
    • Amusement Parks and Arcades
    • 1 - 100 Employee
    • Team Supervisor
      • May 2019 - Oct 2019

      Elysburg, PA Oversee employees Assist in shift changes Bi-weekly scheduling Complete hourly money collections and counts Assist in stands when needed

    • Digital Marketing Intern
      • Jan 2016 - Oct 2019

      Assist in upgrades, integrations, and improvements on Knoebels.com Develop creative social and traditional media content Utilize photography and videography in advertising

    • Employee Engagement Ambassador
      • May 2018 - Sep 2018

      Elysburg, PA Develop job description videos Schedule, coordinate, and execute employee events Develop employee satisfaction surveys Conduct research on recruitment, retention, and perks

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Brand Ambassador
      • Feb 2019 - Oct 2019

      State College, Pennsylvania Area

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Social Media Marketing Specialist
      • Sep 2018 - Aug 2019

      State College, Pennsylvania Manage social media platforms Execute club events Attend bi-weekly planning meetings

    • United States
    • Retail
    • Marketing Intern
      • Feb 2019 - May 2019

      State College, Pennsylvania Area The overall goal for this internship was to increase brand awareness and grow the Win-Kel client base into central Pennsylvania.The CEO of the company saw the need for international students to have a place to store their belongings without having to pay a hefty storage lease. Therefore, he created an "Air BnB-like" business that strives to utilize space in homes and public institutions for this storage. My semester long internship with Win-Kel taught me how to identify a target… Show more The overall goal for this internship was to increase brand awareness and grow the Win-Kel client base into central Pennsylvania.The CEO of the company saw the need for international students to have a place to store their belongings without having to pay a hefty storage lease. Therefore, he created an "Air BnB-like" business that strives to utilize space in homes and public institutions for this storage. My semester long internship with Win-Kel taught me how to identify a target audience. We were based at Penn State University, so our audience naturally consisted of generations x and z as well as millennial. As for renters, we targeted local churches, university housing, Greek life organizations, and anywhere else that potentially have extra space they could utilize for income. It was interesting to work with two different target audiences in one internship. This taught me how to form different messages to different types of people. Throughout this internship, when new clients were identified, whether they were renting a space or providing a space for rent, my role was to walk them through the process of setting up an account and connecting with clientele. Show less

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Vice President
      • Apr 2014 - Jun 2016

      Future Business Leaders of America is a nonprofit organization that gave me the opportunity to begin my journey as a businesswoman through intensive competition. Digital Video Production (2015): My team and I placed third in the state of Pennsylvania, which qualified us for the national conference in Nashville, TN where we placed tenth int he nation. PSA (Public Service Announcement): Our PSA video placed top ten in the state of Pennsylvania.

Education

  • Bloomsburg University of Pennsylvania
    Master of Business Administration - MBA, Marketing
    2022 - 2024
  • Penn State University
    Bachelor of Arts - BA, Advertising
    2016 - 2019
  • Penn State University
    Bachelor's degree, Advertising/Public Relations
    2016 - 2019
  • Bloomsburg University of Pennsylvania
    Masters, MBA
    2022 -

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