Experience

BTS Advertising Factory
• Italy
• Advertising Services
• 1 - 100 Employee
• Account

  • Sep 2023 - Present


Leo Burnett Italia

• Italy
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jul 2019 - Sep 2023

  STELLANTIS Agency of Record Team (Fiat/Fiat Pro/Abarth) - ATL and digital campaigns implementation, from concept to delivery (500 3+1 TVC/OLV launch, New Fiat 500 Official Press Conference shooting and others); - Ensuring the alignment of creative proposals to brand strategy; - Assisting in marketing plans management and development process by coordinating activities of creative, production and client, being a contributing voice in internal creative & strategic development review meetings. Show less



WPP

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Coordinator, Emea

  • Jul 2018 - Jul 2019

  The FCA team unites the digital expertise within the WPP Network, with a selection of top talents from its most respected and innovative agencies. It uses a strategic horizontal approach to develop and coordinate all the digital activities, across 26 countries throughout EMEA for the FCA brands (Fiat, Alfa Romeo, Jeep, Abarth, Lancia, Mopar and Fiat Pro), including digital creativity, maintenance of all brand websites, digital PR and social strategy. The FCA team unites the digital expertise within the WPP Network, with a selection of top talents from its most respected and innovative agencies. It uses a strategic horizontal approach to develop and coordinate all the digital activities, across 26 countries throughout EMEA for the FCA brands (Fiat, Alfa Romeo, Jeep, Abarth, Lancia, Mopar and Fiat Pro), including digital creativity, maintenance of all brand websites, digital PR and social strategy.



Armando Testa

• Italy
• Advertising Services
• 100 - 200 Employee

• Account Executive

  • Jun 2016 - Jun 2018

  International coordination of campaigns (predominantly Display Advertising) for the Fiat brand in EMEA, liaising with Fiat HQ in Turin, local agencies in each market and internal production departments. International coordination of campaigns (predominantly Display Advertising) for the Fiat brand in EMEA, liaising with Fiat HQ in Turin, local agencies in each market and internal production departments.