Experience

JAKALA

• Italy
• Business Consulting and Services
• 700 & Above Employee

• • Jul 2023 - Present

• • Nov 2020 - Jul 2023



Gruppo Roncaglia - Marketing e Comunicazione

• Italy
• Advertising Services
• 1 - 100 Employee

• Head of Loyalty & Promotion

  • Jan 2018 - Nov 2020

  Responsabile dell’Area Loyalty & Promotion. Studio di Progetti e sviluppo campagne di lancio nuovi prodotti, Up-Selling, Cross-Selling, Engagement e Loyalty per aziende Clienti. Definizione delle strategie, studio di fattibilità, gestione legale, sviluppo e implementazione delle campagne. Definizione KPI per il monitoraggio e l’analisi dei risultati. Responsabile dell’Area Loyalty & Promotion. Studio di Progetti e sviluppo campagne di lancio nuovi prodotti, Up-Selling, Cross-Selling, Engagement e Loyalty per aziende Clienti. Definizione delle strategie, studio di fattibilità, gestione legale, sviluppo e implementazione delle campagne. Definizione KPI per il monitoraggio e l’analisi dei risultati.



Enel Group

• Italy
• Utilities
• 700 & Above Employee

• Loyalty Product Manager - Customer Engagement & Loyalty

  • Feb 2016 - Aug 2017

  Ideazione, sviluppo e comunicazione del programma di Engagement & Loyalty ENELPREMIA 3.0 dalla fase di concept fino al lancio e all'evoluzione in digital community. Ideazione, sviluppo e comunicazione del programma di Engagement & Loyalty ENELPREMIA 3.0 dalla fase di concept fino al lancio e all'evoluzione in digital community.



RELOY

• Advertising Services
• 1 - 100 Employee

• CRM & DIGITAL COMMUNICATION CONSULTANT

  • Dec 2014 - Dec 2015

  Studio di progetti di CRM e Digital Marketing per Reloy e per Aziende Clienti. Studio di progetti di CRM e Digital Marketing per Reloy e per Aziende Clienti.



Jakala Group

• Advertising Services
• 1 - 100 Employee

• Reward Marketing Specialist

  • Sep 2009 - Nov 2014

  Marketing Projects aimed to Engagement, Loyalty and Incentive Programs. Market Competition Analysis, benchmarking, Loyalty Program Positioning and Marketing Strategy definition. Market Trends Anaysis and Cool Hunting. Development of promotional mechanics aimed to loyalty/incentive. Reward Selection and Relationship with Supplier. Research & Development of Licensed products in collaboration with partner suppliers. Promotional Concept definition and development of communication materials. Marketing Projects aimed to Engagement, Loyalty and Incentive Programs. Market Competition Analysis, benchmarking, Loyalty Program Positioning and Marketing Strategy definition. Market Trends Anaysis and Cool Hunting. Development of promotional mechanics aimed to loyalty/incentive. Reward Selection and Relationship with Supplier. Research & Development of Licensed products in collaboration with partner suppliers. Promotional Concept definition and development of communication materials.



Lemon Communication srl

• Italy
• Advertising Services

• SOCIAL MEDIA & DIGITAL MARKETING CONSULTANT

  • Jun 2013 - Sep 2014

  Studio e presentazione di progetti di Digital Marketing e Social Media Communication per Lemon e per Aziende Clienti. Studio e presentazione di progetti di Digital Marketing e Social Media Communication per Lemon e per Aziende Clienti.



Gir Promomarketing

• Advertising Services
• 1 - 100 Employee

• • Apr 2007 - Aug 2009

  Market Analysis and Loyalty Program Development for companies in Grocery, Petrol and Utilities Markets. Market Analysis: Background and Competitors Analysis and Benchmarking, Target and Brand Values Analysis. Loyalty Program Development: Loyalty Positioning and Strategy definition, development of Loyalty Mechanics, Program planning and Redemption monitoring. Communication materials development: Ideation of Promotional Concept and fulfillment of communication materials both for business presentations and supporting the Loyalty Programs. Show less

• • Apr 2006 - Apr 2007

  Market Analysis and Comarketing & Partnership Development. Market Analysis: Background and Competitors Analysis and Benchmarking, Target and Brand Values Analysis. Comarketing & Partnership Development: Development of Comarketing, Partnership and Charity actions for Client Companies, starting from the identification and contact with Partners to the development of Comarketing and Charity Mechanics and to the subscription of a contract between the Partner Companies. Communication materials development: Ideation of Promotional Concept and fulfillment of communication materials both for business presentations and supporting the Loyalty Programs. Organization of the Annual Conference for the Promotion Council of AssoComunicazione. Show less

• • Sep 2005 - Mar 2006

  Copywriter e addetta alle Relazioni Esterne.