Francesca Prospero Cerza

Founder at Coworkingbar.ch
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Contact Information
Location
CH
Languages
  • Italian Native or bilingual proficiency
  • English Full professional proficiency
  • German Professional working proficiency
  • French Professional working proficiency
  • Spanish Elementary proficiency

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Bio

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Andreas Brenner

Francesca is an exceptionally versatile, committed, diligent and hard working individual. Throughout the years of working with her, I have gotten to know her as a highly trustworthy person who can very quickly get used to new circumstances and tasks and always delivers results.

Niccolò Iorno

While at swissnex Boston, Francesca has been involved in a broad range of activities, spanning across her many interests. She was instrumental in the organization of the venture leaders program 2015, a ten day business development boot camp for the Swiss National Startup Team. The program included business training workshops, coaching and networking sessions in Boston, Philadelphia and New York City. Francesca connected with the key local players and organized a highly educational program for the group. She also organized the Swiss Startup Corner, an integral part of the Swiss Biotech Pavilion at the BIO International Convention 2015 in Philadelphia, one of the world's largest conferences in Biotechnology. Driven by her genuine curiosity, Francesca learned how to understand and navigate specific and complex fields such as bio engineering and rehabilitation by spotting out collaborations opportunities. It was a pleasure to work closely with Francesca. She was a definite asset to the team and I believe she will bring only added values to any future oriented organizations she might join.

Dr. Felix Moesner

Francesca adapted very fast to the new work environment and showed to be extremely precise and reliable. She took responsibilities and was comfortable in working both, independently as well as with the team. Her strong communication skills and critical thinking allowed her to well manage stressful situations. Francesca is a proactive, flexible and creative person with excellent interpersonal skills and a strong entrepreneurial mindset. Thanks to her cross-cultural and international background, she was able to build and keep a really diverse professional network with all our stakeholders.

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Credentials

  • Critical Thinking
    LinkedIn
    Sep, 2018
    - Sep, 2024
  • Strategic Thinking
    LinkedIn
    Sep, 2018
    - Sep, 2024
  • Google Online Marketing Challenge 2014
    Google
    Aug, 2014
    - Sep, 2024
  • General + Business English language course
    EmbassyCES, London
    Jul, 2012
    - Sep, 2024
  • General + Business English language course
    iStudy International, Dublin
    Nov, 2010
    - Sep, 2024
  • Zertifikat Deutsch für den Beruf (B2)
    Goethe Institut
    Dec, 2007
    - Sep, 2024
  • Swiss Certificate of Information Science and Technology, level II
    SIZ Genossenschaft Schweizerisches Informatik-Zertifikat
    Dec, 2005
    - Sep, 2024

Experience

    • Switzerland
    • Business Consulting and Services
    • 1 - 100 Employee
    • Founder
      • Oct 2020 - Present

      〉Il portale di spazi di coworking in bar.hotel. 〉Codici sconto per sale riunioni e colazioni a buffet. Acquista online. 〉Una community per ispirare all’imprenditorialità. Amiamo perseguire una buona qualità di vita, la soddisfazione professionale e amalgamare i nuovi modi di lavorare con la nostra vita privata. Ci impegniamo dunque a traformare il nostro territorio nel vostro spazio di lavoro appoggiandoci a strutture ricettive esistenti. Vogliamo offrirvi una rete di locali per… Show more 〉Il portale di spazi di coworking in bar.hotel. 〉Codici sconto per sale riunioni e colazioni a buffet. Acquista online. 〉Una community per ispirare all’imprenditorialità. Amiamo perseguire una buona qualità di vita, la soddisfazione professionale e amalgamare i nuovi modi di lavorare con la nostra vita privata. Ci impegniamo dunque a traformare il nostro territorio nel vostro spazio di lavoro appoggiandoci a strutture ricettive esistenti. Vogliamo offrirvi una rete di locali per lavorare con il vostro laptop, alloggi con tariffe agevolate per soggiorni prolungati e attività di intrattenimento outdoor per ricaricare le batterie. Attraverso le nostre attività Ispiriamo e promuoviamo l'imprenditorialità locale. Sosteniamo anche in modo individuale attraverso consulenze e percorsi di accompagnamento tramite i nostri Power Experts. 📨 Boost your business now - DM per una consulenza di 30min gratuita. ✨ Diventa membro, condividi la tua expertise e costruisci sinergie. 💻 Iscriviti all'inspireletter: Work ° Meet ° Inspire • Key skills: digital marketing focusing on social media, community management, Canva, social media planning tools, Wordpress, Woocommerce, Stripe, CRM Show less 〉Il portale di spazi di coworking in bar.hotel. 〉Codici sconto per sale riunioni e colazioni a buffet. Acquista online. 〉Una community per ispirare all’imprenditorialità. Amiamo perseguire una buona qualità di vita, la soddisfazione professionale e amalgamare i nuovi modi di lavorare con la nostra vita privata. Ci impegniamo dunque a traformare il nostro territorio nel vostro spazio di lavoro appoggiandoci a strutture ricettive esistenti. Vogliamo offrirvi una rete di locali per… Show more 〉Il portale di spazi di coworking in bar.hotel. 〉Codici sconto per sale riunioni e colazioni a buffet. Acquista online. 〉Una community per ispirare all’imprenditorialità. Amiamo perseguire una buona qualità di vita, la soddisfazione professionale e amalgamare i nuovi modi di lavorare con la nostra vita privata. Ci impegniamo dunque a traformare il nostro territorio nel vostro spazio di lavoro appoggiandoci a strutture ricettive esistenti. Vogliamo offrirvi una rete di locali per lavorare con il vostro laptop, alloggi con tariffe agevolate per soggiorni prolungati e attività di intrattenimento outdoor per ricaricare le batterie. Attraverso le nostre attività Ispiriamo e promuoviamo l'imprenditorialità locale. Sosteniamo anche in modo individuale attraverso consulenze e percorsi di accompagnamento tramite i nostri Power Experts. 📨 Boost your business now - DM per una consulenza di 30min gratuita. ✨ Diventa membro, condividi la tua expertise e costruisci sinergie. 💻 Iscriviti all'inspireletter: Work ° Meet ° Inspire • Key skills: digital marketing focusing on social media, community management, Canva, social media planning tools, Wordpress, Woocommerce, Stripe, CRM Show less

    • United States
    • Real Estate
    • Startup & Business Growth Consultant
      • Aug 2020 - Present

      I support entrepreneurs and startuppers in scaling up their businesses in a cost-efficient manner by shaping a go-to-market strategy as well as by digitalizing processes. The focus is on You: • Growth strategy and Positioning Analysis: what's the magic formula to grow? • Go To Market Enablement: what's the worst mistake in this area? • Business Digitalisation: what's efficiency? • B2B sales coach Anything in common? Let's chat! I support entrepreneurs and startuppers in scaling up their businesses in a cost-efficient manner by shaping a go-to-market strategy as well as by digitalizing processes. The focus is on You: • Growth strategy and Positioning Analysis: what's the magic formula to grow? • Go To Market Enablement: what's the worst mistake in this area? • Business Digitalisation: what's efficiency? • B2B sales coach Anything in common? Let's chat!

    • Switzerland
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Innovation Manager (Pirate)
      • Mar 2022 - Dec 2022

      Swiss Virtual Expo offre un'esperienza immersiva per visitare un Metaverso fatto di Padiglioni, Stand ed Aree Speciali, dove poter consultare il materiale informativo degli espositori e partecipare alle attività formative comodamente da casa o ovunque tu sia. Swiss Virtual Expo offre un'esperienza immersiva per visitare un Metaverso fatto di Padiglioni, Stand ed Aree Speciali, dove poter consultare il materiale informativo degli espositori e partecipare alle attività formative comodamente da casa o ovunque tu sia.

    • Switzerland
    • Software Development
    • 1 - 100 Employee
    • Senior Revenue Operations Manager (Go To Market area)
      • Sep 2018 - Jul 2020

      Leading a new business area with a broad list of strategic and operational responsibilities. Goal: scale from 10 to hundreds of sales people. I have been promoted from Sales Operations Manager to Revenue Manager by including the Go-To-Market departments. • Key results: reduced sales ramp up period to 3 months, increased sales productivity (ARR per rep) by more than 100% in 24 months, sales process atomization and design, collection of sales playbooks. • Key skills: pipeline management… Show more Leading a new business area with a broad list of strategic and operational responsibilities. Goal: scale from 10 to hundreds of sales people. I have been promoted from Sales Operations Manager to Revenue Manager by including the Go-To-Market departments. • Key results: reduced sales ramp up period to 3 months, increased sales productivity (ARR per rep) by more than 100% in 24 months, sales process atomization and design, collection of sales playbooks. • Key skills: pipeline management, forecasting, reporting, SaaS subscription models and revenue recognition, sales enablement, territory planning, CRM tooling, long-term planning, sales comp design.

    • Head of Sales and Business Development
      • Sep 2017 - Sep 2018

      Daily management of the Business and Sales Development Representatives (BDRs and SDRs) focused in the European market. Regularly dig into sales performance in order to consistently meet and exceed the monthly targets. Regular performance review, training and coaching sessions. • Key results: introduced a structured training schedule which allowed to be on the phone at day 3, successful coaching and onboarding of new team members, managed 15 talented sales reps. • Key skills: understanding… Show more Daily management of the Business and Sales Development Representatives (BDRs and SDRs) focused in the European market. Regularly dig into sales performance in order to consistently meet and exceed the monthly targets. Regular performance review, training and coaching sessions. • Key results: introduced a structured training schedule which allowed to be on the phone at day 3, successful coaching and onboarding of new team members, managed 15 talented sales reps. • Key skills: understanding of the main SaaS and sales metrics, leadership, sales training, coaching, hiring

    • Project Manager (review and increase the efficiency of the Outbound team - 80% remotely managed)
      • Apr 2017 - Sep 2017

      Daily management of a remote call center in Eastern Europe with 24 people working in 5 different markets. Built, trained and optimized the outbound channel from A to Z to increase efficiency and performance, implemented new processes and script, put in place an effective remote monitoring system • Key results: increased performance of 150% in the first month, restructured the prospecting process twice and successfully implemented, hired and trained 15+ agents in the market language. • Key… Show more Daily management of a remote call center in Eastern Europe with 24 people working in 5 different markets. Built, trained and optimized the outbound channel from A to Z to increase efficiency and performance, implemented new processes and script, put in place an effective remote monitoring system • Key results: increased performance of 150% in the first month, restructured the prospecting process twice and successfully implemented, hired and trained 15+ agents in the market language. • Key skills: understanding of the key metrics in the outbound channel, languages (German, Italian, Spanish, French, English), flexibility in travelling every 2 weeks, multicultural openness, leadership.

    • Founder of a new market & Key Account Manager
      • Mar 2016 - Mar 2017

      Founding and development the Italian speaking Market, currently the second biggest geographical market at Avrios (from lead generation to the signature of the contract, onboarding, customer support and creation of all marketing and sales assets). • Key results: closed the first 10 paying customers in SMB and Enterprise segment, 90% retention rate in the 1st year contract, built a team of 1 Account Executive and 2 Business Developers. • Key skills: prospecting, negotiation, active… Show more Founding and development the Italian speaking Market, currently the second biggest geographical market at Avrios (from lead generation to the signature of the contract, onboarding, customer support and creation of all marketing and sales assets). • Key results: closed the first 10 paying customers in SMB and Enterprise segment, 90% retention rate in the 1st year contract, built a team of 1 Account Executive and 2 Business Developers. • Key skills: prospecting, negotiation, active listening, empathy, handling multiple C-Level stakeholders, problem solving, product knowledge.

    • VP security
      • Aug 2011 - Aug 2019

      Lead a team of 25 people for coordinating all the daily events organized in several locations around Locarno city. The Film Festival Locarno is an international film festival held annually in August in the city of Locarno, Switzerland since 1946. The main feature of the festival is the open-air screening area at the Piazza Grande with room for over 8,000 spectators, having one of the largest open-air screens in the world (26x14 metres). www.pardo.ch Lead a team of 25 people for coordinating all the daily events organized in several locations around Locarno city. The Film Festival Locarno is an international film festival held annually in August in the city of Locarno, Switzerland since 1946. The main feature of the festival is the open-air screening area at the Piazza Grande with room for over 8,000 spectators, having one of the largest open-air screens in the world (26x14 metres). www.pardo.ch

    • United States
    • Government Relations
    • 1 - 100 Employee
    • Junior Project Manager
      • Apr 2015 - Sep 2015

      • Key skills: navigate specific and complex fields such as bioengineering, events organizer, networking, flexibility to adapt fast to new work environments. • Key activities: organization of a highly educational program for the Venture Leaders Program: a 2 weeks boot camp for the Swiss National Startup Team taking place in Boston, Philadelphia and New York City. Organization of the Swiss Biotech Pavillon at the BIO International Convention 2015 in Philadelphia. Facilitator for research study… Show more • Key skills: navigate specific and complex fields such as bioengineering, events organizer, networking, flexibility to adapt fast to new work environments. • Key activities: organization of a highly educational program for the Venture Leaders Program: a 2 weeks boot camp for the Swiss National Startup Team taking place in Boston, Philadelphia and New York City. Organization of the Swiss Biotech Pavillon at the BIO International Convention 2015 in Philadelphia. Facilitator for research study trips of Swiss Professors in the Greater Boston Area. Addiotionally, I was running my Master Thesis project on the “Successful team composition in MassChallenge based startups”. MassChallenge is the world's largest startup accelerator. Show less • Key skills: navigate specific and complex fields such as bioengineering, events organizer, networking, flexibility to adapt fast to new work environments. • Key activities: organization of a highly educational program for the Venture Leaders Program: a 2 weeks boot camp for the Swiss National Startup Team taking place in Boston, Philadelphia and New York City. Organization of the Swiss Biotech Pavillon at the BIO International Convention 2015 in Philadelphia. Facilitator for research study… Show more • Key skills: navigate specific and complex fields such as bioengineering, events organizer, networking, flexibility to adapt fast to new work environments. • Key activities: organization of a highly educational program for the Venture Leaders Program: a 2 weeks boot camp for the Swiss National Startup Team taking place in Boston, Philadelphia and New York City. Organization of the Swiss Biotech Pavillon at the BIO International Convention 2015 in Philadelphia. Facilitator for research study trips of Swiss Professors in the Greater Boston Area. Addiotionally, I was running my Master Thesis project on the “Successful team composition in MassChallenge based startups”. MassChallenge is the world's largest startup accelerator. Show less

    • Research Services
    • Teaching and Research Assistant
      • Oct 2011 - Nov 2013

      • Key skills: scientific research approach, analytical skills, time-management, teaching, coaching. • Key activities: teaching assistant area Bachelor in Business Administration. Assistance to lectures in planning and coordination, lessons, seminar works, teaching material, presentations and exams in the area of entrepreneurship and creativity. • Key skills: scientific research approach, analytical skills, time-management, teaching, coaching. • Key activities: teaching assistant area Bachelor in Business Administration. Assistance to lectures in planning and coordination, lessons, seminar works, teaching material, presentations and exams in the area of entrepreneurship and creativity.

    • Taiwan
    • Venture Capital and Private Equity Principals
    • Marketing & Sales Assistant
      • Dec 2010 - Aug 2011

      • Key skills: brand and strategy development, leadership, event organizer, creativity, commercial awareness, budgeting, team-working. • Key activities: launching a patented product on the market and supporting the sales manager to acquire the first customers. Run a market test at the Swiss Village during the World Ski Championships in Garmisch-Partenkirchen. Project leader of a sales test during the biggest carnival in Ticino with a team of 10 people. • Key skills: brand and strategy development, leadership, event organizer, creativity, commercial awareness, budgeting, team-working. • Key activities: launching a patented product on the market and supporting the sales manager to acquire the first customers. Run a market test at the Swiss Village during the World Ski Championships in Garmisch-Partenkirchen. Project leader of a sales test during the biggest carnival in Ticino with a team of 10 people.

    • Italy
    • Marketing Services
    • 1 - 100 Employee
    • Human Resources Assistant
      • Aug 2006 - Oct 2010

      • Key skills: organization, written and communication skills, hiring, CV screening. • Key activities: managing hiring process (application letters, contractual assets, welcoming bootcamps), educational programs for the existing team (budget monitoring, requests handling, reimbursements checks and approvals), admin tasks. 09.2007 – 10.2010, Part-time job as commercial employee during my Bachelor Program 08.2006 – 08.2007, Internship to obtain the Professional Maturity of Commercial… Show more • Key skills: organization, written and communication skills, hiring, CV screening. • Key activities: managing hiring process (application letters, contractual assets, welcoming bootcamps), educational programs for the existing team (budget monitoring, requests handling, reimbursements checks and approvals), admin tasks. 09.2007 – 10.2010, Part-time job as commercial employee during my Bachelor Program 08.2006 – 08.2007, Internship to obtain the Professional Maturity of Commercial Type Show less • Key skills: organization, written and communication skills, hiring, CV screening. • Key activities: managing hiring process (application letters, contractual assets, welcoming bootcamps), educational programs for the existing team (budget monitoring, requests handling, reimbursements checks and approvals), admin tasks. 09.2007 – 10.2010, Part-time job as commercial employee during my Bachelor Program 08.2006 – 08.2007, Internship to obtain the Professional Maturity of Commercial… Show more • Key skills: organization, written and communication skills, hiring, CV screening. • Key activities: managing hiring process (application letters, contractual assets, welcoming bootcamps), educational programs for the existing team (budget monitoring, requests handling, reimbursements checks and approvals), admin tasks. 09.2007 – 10.2010, Part-time job as commercial employee during my Bachelor Program 08.2006 – 08.2007, Internship to obtain the Professional Maturity of Commercial Type Show less

Education

  • School of Management Fribourg (HEG-FR)
    Master of Science HES-SO in Business Administration, Major in Entrepreneurship (Innovation & Growth)
    2013 - 2015
  • University of Applied Sciences and Arts of Italian Switzerland
    Bachelor of Science degree in Business Administration, Major in Innovation Management
    2007 - 2010
  • Villa Erica, Languages and commercial school, Locarno
    Professional Maturity of Commercial Type
    2003 - 2007

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