Francesca Wallace, PCM
Marketing Manager at Bernardon- Claim this Profile
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Topline Score
Bio
Rachel Drake
Francesca is such a pleasure to work with! I have worked with her on site and have seen how accommodating and professional she is. Our company has thrown her all over the tristate area, trusting her with marketing different properties to prospective buyers, and she has gone above and beyond at each one. Not only has she implemented stellar social media marketing strategies at each of these properties, she has gotten to know each individual property from the inside out to really hone in on their strengths. If you are looking for someone who is driven, personable, and detail oriented, I would definitely recommend Francesca!
Gabrielle Amig
Francesca was great to work with! She thinks out of the box and gives each directive 100%. She is very creative in her approach to things and know she will do well in the marketing field.
Rachel Drake
Francesca is such a pleasure to work with! I have worked with her on site and have seen how accommodating and professional she is. Our company has thrown her all over the tristate area, trusting her with marketing different properties to prospective buyers, and she has gone above and beyond at each one. Not only has she implemented stellar social media marketing strategies at each of these properties, she has gotten to know each individual property from the inside out to really hone in on their strengths. If you are looking for someone who is driven, personable, and detail oriented, I would definitely recommend Francesca!
Gabrielle Amig
Francesca was great to work with! She thinks out of the box and gives each directive 100%. She is very creative in her approach to things and know she will do well in the marketing field.
Rachel Drake
Francesca is such a pleasure to work with! I have worked with her on site and have seen how accommodating and professional she is. Our company has thrown her all over the tristate area, trusting her with marketing different properties to prospective buyers, and she has gone above and beyond at each one. Not only has she implemented stellar social media marketing strategies at each of these properties, she has gotten to know each individual property from the inside out to really hone in on their strengths. If you are looking for someone who is driven, personable, and detail oriented, I would definitely recommend Francesca!
Gabrielle Amig
Francesca was great to work with! She thinks out of the box and gives each directive 100%. She is very creative in her approach to things and know she will do well in the marketing field.
Rachel Drake
Francesca is such a pleasure to work with! I have worked with her on site and have seen how accommodating and professional she is. Our company has thrown her all over the tristate area, trusting her with marketing different properties to prospective buyers, and she has gone above and beyond at each one. Not only has she implemented stellar social media marketing strategies at each of these properties, she has gotten to know each individual property from the inside out to really hone in on their strengths. If you are looking for someone who is driven, personable, and detail oriented, I would definitely recommend Francesca!
Gabrielle Amig
Francesca was great to work with! She thinks out of the box and gives each directive 100%. She is very creative in her approach to things and know she will do well in the marketing field.
Credentials
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Professional Certified Marketer (PCM)
American Marketing AssociationApr, 2022- Nov, 2024
Experience
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Bernardon
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United States
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Architecture and Planning
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1 - 100 Employee
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Marketing Manager
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Aug 2021 - Present
Bernardon, A Division of Core States Group is an award-winning fully integrated architecture, interior design, and landscape architecture design firm. As a member of the Core State Group of Companies, Bernardon is supported by engineering, program and construction management, signage and branded environments, and energy solutions experts throughout the enterprise. With 500+ team members and a national footprint of 22 locations strategically positioned across the country, Bernardon has the capacity, systems, and network to facilitate projects of all sizes. We provide outstanding design services for a variety of markets, including (but not limited to): ➟ Higher Education ➟ Health ➟ Multifamily & Mixed Use ➟ Senior Living ➟ Single-Family Residential ➟ Retail ➟ Government & Public Works ➟ Hospitality ➟ Corporate ➟ Civic & Cultural ➟ Industrial ➟ Transportation Show less
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Rushmore Management
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United States
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Real Estate
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1 - 100 Employee
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Head of Marketing & Business Development
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Oct 2019 - Aug 2021
Served as a trusted advisor to owners to craft an elevated brand identity and position 22+ multi-tenant properties as highly desirable investments throughout PA, MD, and NJ. Managed advertising spend, print media, vendor costs, and event budgets. Quickly tapped to show properties, consult on prospective investment properties, and design decisions to augment value. Featured contributions: ➟ Redesigned 15+ websites with lead generation features, launched social media pages to develop differentiated brands, and managed holistic marketing needs across multiple properties; increased lead generation by 45%. ➟ Wrote technical proposals and contracts, successfully supporting the sale of 21 properties with +40-50% profit margins. ➟ Developed relationships with real estate investors in conjunction with growth strategy; prospected new business utilizing lead generation software, social media, and attended industry events including BOMA (Building Owners and Managers Association) and CII Council (Chester County Commercial Industrial Investment Council). ➟ Supported the procurement, renovation, and marketing of an additional 47 properties added to the portfolio. ➟ Instrumental in maintaining employee engagement during pandemic restrictions and implemented monthly contests and activities to promote employee wellbeing. Show less
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Colonial Marble & Granite
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United States
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Building Materials
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1 - 100 Employee
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Head of Marketing
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May 2018 - Jun 2019
Supported CEO and COO’s ambitious organizational expansion goals with the launch of 4 subsidiaries. Created strategic go-to-market plan, pioneered distinguishable brand identities, and hired a team of 5 to support launch efforts. ➟ Aligned department heads and executive leadership under unified branding strategy. Built websites, social media pages, and sales collateral to launch each subsidiary. ➟ Masterminded an aggressive digital ad campaign and event strategy to catapult sales; attended industry trade shows and conferences to cultivate brand awareness. ➟ Fostered a data-driven culture leveraging Salesforce and Sale Genie insights to ensure success of each market. Surpassed profit margin goals by 25% and increased sales by 65% in first year. Show less
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Sobieski Mechanical & Fire Protection
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United States
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Construction
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100 - 200 Employee
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Corporate Recruiter
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Nov 2017 - Apr 2018
Partnered with divisional leaders to understand business needs and overhauled employee experience branding efforts and candidate profiles for key roles. ➟ Developed compelling job descriptions to attract best-in-class talent and helmed recruitment efforts for 200+ requisitions including VPs, superintendents, office staff, and field staff. Partnered with divisional leaders to understand business needs and overhauled employee experience branding efforts and candidate profiles for key roles. ➟ Developed compelling job descriptions to attract best-in-class talent and helmed recruitment efforts for 200+ requisitions including VPs, superintendents, office staff, and field staff.
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Catalyst Outdoor Advertising, LLC
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Specialist
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May 2017 - Nov 2017
Recruited by VP of Sales to manage relationships with existing national and regional clients, supporting all creative needs throughout a 5-state territory, in addition to, supporting 25-person team by developing effective marketing collateral and driving business development needs. Featured contributions: ➟ Collaborated with business development reps and successfully prospected new business by conducting cold calls and upselling/renewing existing business. Created pitch decks, media presentations, and proposals to land new clients. ➟ Supported executive leadership with developing SOPs for local and state outdoor marketing compliance regulations. ➟ Oversaw strategic marketing planning, media functions, and measured sales and marketing effectiveness by creating comprehensive reports. Show less
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CSC
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United States
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Legal Services
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700 & Above Employee
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Marketing Specialist
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Jun 2015 - May 2017
Spearheaded the analysis of market trends, pioneered innovative ideas, and developed creative marketing campaigns to drive business development across a portfolio of products and services. Served as a liaison to external vendors, promoted events, and managed social media efforts. Featured contributions: ➟ Translated complex data from Salesforce into actionable market insights. Developed target demographic strategy to produce content for niche markets, improving click-through rates and sales team marketing efforts. ➟ Collaborated closely with business development reps and supported marketing efforts at industry events, corporate seminars, and sales meetings; crafted brand message, created sales collateral, and managed logistics. ➟ Conducted research and gained buy-in to manage social media strategy; launched social media campaigns that drove engagement and followers across Facebook and Instagram. Show less
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Education
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Wilmington University
Business Marketing
Community
