Francesca Sarti

Creative Director at arabeschi di latte
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK

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Experience

    • United Kingdom
    • Design Services
    • 1 - 100 Employee
    • Creative Director
      • Nov 2001 - Present

      London, England, United Kingdom Arabeschi di Latte is an interdisciplinary design studio and one of the pioneer of the food design discipline. I have founded the studio back in 2001, in Florence, Italy. Since 2013 the studio is based in London. Blurring the boundaries between design, art and food culture. Arabeschi di Latte has designed and exhibited a variety of projects such as installations, exhibition, bespoke experiences, workshops, performances, visual narrative, design concepts and social objects. The… Show more Arabeschi di Latte is an interdisciplinary design studio and one of the pioneer of the food design discipline. I have founded the studio back in 2001, in Florence, Italy. Since 2013 the studio is based in London. Blurring the boundaries between design, art and food culture. Arabeschi di Latte has designed and exhibited a variety of projects such as installations, exhibition, bespoke experiences, workshops, performances, visual narrative, design concepts and social objects. The studio's work has been commissioned by a variety of international partners including the Victoria and Albert Museum, London Design Museum, Nouveau Musee de Monaco, MAXXI museum, Fiorucci Art Trust, Molteni, Gaggenau, Toogood, Tom Dixon, AESOP, Burberry, Fendi, Marni, Illy Group, New York Times T magazine. Objects and installations designed by Arabeschi di Latte have been included in several international exhibitions. The installation “Water Tasting” about natural water filters, has been displayed at “Broken Nature: Design Takes on Human Survival” curated by Paola Antonelli at La Triennale Milano in 2019. The installation is visible till the 25th of July 2021 at "In the Age of Post Drought" exhibition at CID au Grand-Hornu Museum in Belgium. My responsibilities in the studio : • responsible for the creative philosophy of the studio • researching and developing ideas for commissioned and self-initiated projects • overseeing several projects from start to finish, keeping to deadlines and budget • pitching to clients and negotiating contracts • managing the team of collaborators and suppliers • networking with industry people • running workshops and delivering lectures

    • Exhibit Designer
      • Sep 2006 - Present

      Florence, Rome, Milan, London Imagined the concept and display for a variety of exhibitions in galleries and museums. Responsible for the look of exhibits and booths at trade shows for a variety of clients including Emilio Pucci, Bitossi, Discipline, Altaroma • producing preliminary sketches and models • selecting props and materials • searching for suppliers and professionals that can best interpret the creative concept • overseeing the set builder and other suppliers to ensure that the creative… Show more Imagined the concept and display for a variety of exhibitions in galleries and museums. Responsible for the look of exhibits and booths at trade shows for a variety of clients including Emilio Pucci, Bitossi, Discipline, Altaroma • producing preliminary sketches and models • selecting props and materials • searching for suppliers and professionals that can best interpret the creative concept • overseeing the set builder and other suppliers to ensure that the creative specifications are met • styling on site

    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Stylist
      • Oct 2010 - Present

      Props and set stylist for still life imagery for a variety of brands including Gruppo Illy, Bitossi, Hay and Discipline. •building trend awarness •sourcing and buying props •working within the budget

    • Food Stylist
      • Mar 2011 - Present

      Visual storytelling and creative food styling for photos, magazines, books and displays

    • Guest Lecturer and Teacher
      • Oct 2002 - Present

      Over the years I have held lectures, courses and workshops at a variety of schools: SPD-Scuola Politecnica di Design, Domus Academy and Politecnico in Milan, IUAV in Venice, ECAL and HEAD-Haute école d'art et de design in Switzerland, IED Istituto Europeo di Design in Rome, Faculty of Architecture and Design In Florence, Accademia di Belle Arti and Dams in Bologna. I have also run workshops for a variety of partners including the Domaine de Boisbuchet in France and Fabrica in Italy.

    • Freelance Illustrator
      • Oct 2000 - Present

      I like illustrations and I started illustrating at University for my presentations and booklet. In 2001 I began to use my illustrations also for some visual works and clients logo. Among them a variety of visual materials for Arabeschi di Latte, Gusto' , Mia Market, Il pesciolino Rosso.

    • Italy
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Art Director
      • May 2017 - May 2018

      Conceived an updated brand look and feel and started a gradual restyling process of different aspects of the brand identity. • supervising the creative process and guiding the team • conception and design direction of catalogue, recipe books and other communication materials • art direction of the photographic contents for different platforms • design of new product displays and fair stand • art direction for the restyling of some products packaging including the new line… Show more Conceived an updated brand look and feel and started a gradual restyling process of different aspects of the brand identity. • supervising the creative process and guiding the team • conception and design direction of catalogue, recipe books and other communication materials • art direction of the photographic contents for different platforms • design of new product displays and fair stand • art direction for the restyling of some products packaging including the new line Land and Chacao • restyling of the website • concept development for the Domori Experience and the Criollo Society projects • concept and design of the annual brand special event Show less

    • Belgium
    • Performing Arts
    • 1 - 100 Employee
    • Curator of the "Ailleurs en folie Milan"​ programme
      • Dec 2013 - May 2015

      Mons, Belgium Curated the programme Ailleurs en folie Milan, part of the Home and Away project by La Maison Folie for "Mons 2015, capital of culture". Ten days to express, experience and taste Milan in its daily follies. An occasion to know the city in many different ways, through temporary food kiosks, unconventional souvenirs, movies, art installations, interactive culinary projects, lively concerts and creative workshops.

    • Gallery Assistant
      • Jun 2002 - Dec 2005

      Tuscany, Italy Fondazione Lanfranco Baldi Onlus started its activities in 2000 with intent to promote languages, visual arts, craftsmanship, mass media tools following Lanfranco Baldi’s ideal heritage. The foundation’s main purpose is to add value to young artists and marginal cultures. It organises events and exhibitions collaborating with nationally and internationally renowned contemporary artists. • Helped out with preparing and setting up exhibits and special events • Responsible for… Show more Fondazione Lanfranco Baldi Onlus started its activities in 2000 with intent to promote languages, visual arts, craftsmanship, mass media tools following Lanfranco Baldi’s ideal heritage. The foundation’s main purpose is to add value to young artists and marginal cultures. It organises events and exhibitions collaborating with nationally and internationally renowned contemporary artists. • Helped out with preparing and setting up exhibits and special events • Responsible for invitations, catalogue and other visual materials Show less

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Graphic Designer
      • Sep 2004 - May 2005

      Florence Area, Italy Designed catalogues, websites, advertising, leaflets and invitations for some of the agency's clients

    • Personal Assistant
      • Nov 2000 - Feb 2004

      Tuscany, Italy Working as personal assitant for Pier Luigi Tazzi's, a florentine indipendent art critic based between Capalle and Bangkok who have worked with many international artists such Tobias Rehberger, Rirkrit Tiravanija, Koo Jeong A, Surasi Kusulwong and Adel Abdessemed.

    • Gallery Assistant
      • Jan 1998 - Dec 2003

      Florence Area, Italy Biagiotti Arte Contemporanea is an art gallery in the Florence city center. • Managed the gallery's information technology and computer system • Responsible for mailing and invitations • Helped out with preparing, setting up and tearing down exhibits • Assisted the gallery director during fairs and events • Coordinated resources • Designed catalogues for some of the gallery exhibitions • Front desk

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Art Gallery Director
      • Sep 2001 - Aug 2002

      Florence Area, Italy I teamed up with the art curator Laura Jane Culpan to create a small window gallery space for young artists in Florence. The space was supported by Biagiotti Progetto Arte.

Education

  • Università degli Studi di Firenze
    Master's degree, Architecture
    1996 - 2003

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