Experience

Kubota UK
• United Kingdom
• Machinery Manufacturing
• 1 - 100 Employee
• Digital Marketing Specialist

  • Jun 2022 - Present


Avolites Ltd

• United Kingdom
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Marketing Executive

  • Feb 2019 - Jun 2022

  I worked alongside the Marketing Director to plan and execute all marketing campaigns and communication for the global brand. I managed and contributed to all creative work including directing video and photo shoots for product launches; conducting interviews with customers; content creation and other promotional activities. I managed third party agencies, ensuring all work is done to the highest standard and fits the brand guidelines and aspirations. Main Responsibilities: - Overseeing and developing marketing campaigns – online and offline. - Conducting research and analysing data to identify and define audiences and the best to target them. - Devising and presenting ideas and strategies to achieve defined goals or objectives. - Maintaining content on websites and looking at data analytics. - Monitoring performance of campaigns or brand growth against core metrics. - Developing marketing materials to generate sales leads. - Managing outside agencies to produce content and other promotional materials.



#WeMakeEvents Campaign

• United Kingdom
• Entertainment Providers
• 1 - 100 Employee

• Volunteer Marketing Coordinator

  • Jul 2020 - Dec 2020

  I was involved with the #WeMakeEvents campaign, providing support with graphic design, creating social media content and managing the community through those channels. My role included promoting the global day of action in August 2020 that received national press coverage. I was involved with the #WeMakeEvents campaign, providing support with graphic design, creating social media content and managing the community through those channels. My role included promoting the global day of action in August 2020 that received national press coverage.



KCLSU

• United Kingdom
• Non-profit Organization Management
• 100 - 200 Employee

• Marketing Coordinator

  • Nov 2018 - Feb 2019

  I planned and executed all of the marketing and communications for the commercial arm of King’s College London Student’s Union. This included three bars, two cafes and an online store spread across two campuses across central London. I worked closely with the Commercial Managers and Director and then coordinated the work of the design team, web team and social media team to deliver effective and focused marketing campaigns. I produced detailed campaign plans to help projects be run smoothly and to the highest standard. I wrote interesting and engaging copy for newsletters, social media and the website. I directed photo and video shoots to produce original and exciting content for social media campaigns and other marketing materials. Other ad hoc tasks included compiling the weekly internal newsletter, proof reading the annual report and advising students when necessary.



Tuskerdirect

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Assistant

  • Mar 2018 - Sep 2018

  I created bespoke marketing content for customers for my appointed account manager, including posters and copy; screensavers and home mailers. I logged and monitored the marketing budget and collated statistics for account managers to monitor and review the progress of their customers. I updated certain parts of the website and created bespoke landing pages. I produced photography work for social media platforms, which lead to some of the most organically liked content on the pages, posters and the internal intranet. I liaised with other teams within the business as well as external suppliers and built strong working relationships; enabling tasks to be completed efficiently and smoothly. The main part of my role was organising and attending events where I spoke with customers face to face in an informative and engaging way to drive logins to the website.

• Marketing Assistant

  • Sep 2017 - Mar 2018

  My role involved supporting the commercial, services and digital teams within the department. I collated and scheduled the weekly internal digital newsletter, maintained the vents section of the website, updated the digital screens regularly, contacted external companies to obtain quotes and managed the marketing inbox. I also aided in composing original and engaging posts for social. One of my biggest successes Autumn Student Trustee election which received 70% increase in votes. I was responsible for proof reading important documents, such as the Annual Report, and weekly newsletters which were sent to the whole student body. I also analysed data from the Annual Student Survey to be presented publicly by the SU. My favourite aspect was creating video content for campaigns, most notably a supporting video for the Varsity campaign which became the most viewed video posted this year.

• Receptionist and Ambassador

  • Apr 2017 - Sep 2017

  I was the first port of call to anyone entering the union and therefore the ‘face’ of the organisation. I dealt with enquiries effectively from both students and members of the public; organised room bookings and liaised with other departments to ensure smooth running of the union. I dealt with transactions and performed opening and closing cashing up procedures correctly and in an efficient manner. As I manned the desk alone, I had to use my own initiative, solve problems and communicate effectively with other departments for assistance where necessary. I also acted as an ambassador for the SU. This involved manning stalls at welcome events, speaking to large groups of students to engage them and enable them to become involved in everything the union offered.