Facilitator

• Jan 2023 - Present

Partner, Global Head of brand, Board Member

• Jun 2021 - Sep 2022

Clients: giffgaff • Inner Circle Global • Make a Wish • Luker Chocolate • Morale • Whiskey Wealth Club • Responsible for strategic leadership, key account management and board-level decisions, including financial planning and forecasting. • Driven continuous revenue growth via the execution of high-impact new rev strategy • Established a high-performing team via astute recruitment, strong leadership, targeted coaching & mentoring and performance management. • Drove improved brand… Show more Clients: giffgaff • Inner Circle Global • Make a Wish • Luker Chocolate • Morale • Whiskey Wealth Club • Responsible for strategic leadership, key account management and board-level decisions, including financial planning and forecasting. • Driven continuous revenue growth via the execution of high-impact new rev strategy • Established a high-performing team via astute recruitment, strong leadership, targeted coaching & mentoring and performance management. • Drove improved brand awareness and perception via project managing a comprehensive brand refresh. • Held end-to-end management responsibility for award-nominated campaigns • Key in securing the agency's record largest accounts, including giffgaff, Inner Circe Global and Make a Wish. • Delivered 378% portfolio growth and achieved an 80% conversion rate in 2021.

Associate Partner

• Apr 2019 - Jun 2021

Director, Board Member

• Jun 2016 - Apr 2019

Clients: Moonpig • Panasonic Beauty & Grooming • TV & AV Category • SlimLine Wine • LighterLife • Responsible for the strategic and creative leadership of a diverse range impactful campaigns, including accountability for team leadership, training and development, budget management, forecasting and resourcing. • Manage celebrities, influencers and clients to ensure clear and effective delivery of key messages within content and media engagements. • Achieved widespread national… Show more Clients: Moonpig • Panasonic Beauty & Grooming • TV & AV Category • SlimLine Wine • LighterLife • Responsible for the strategic and creative leadership of a diverse range impactful campaigns, including accountability for team leadership, training and development, budget management, forecasting and resourcing. • Manage celebrities, influencers and clients to ensure clear and effective delivery of key messages within content and media engagements. • Achieved widespread national coverage for LighterLife Fast, Lighter Life UK and start-up brand, Slimline Wine. • Delivered award-nominated UK activations for Mind and Moonpig, including managing related creative press office and content creation activities. Show less Clients: Moonpig • Panasonic Beauty & Grooming • TV & AV Category • SlimLine Wine • LighterLife • Responsible for the strategic and creative leadership of a diverse range impactful campaigns, including accountability for team leadership, training and development, budget management, forecasting and resourcing. • Manage celebrities, influencers and clients to ensure clear and effective delivery of key messages within content and media engagements. • Achieved widespread national… Show more Clients: Moonpig • Panasonic Beauty & Grooming • TV & AV Category • SlimLine Wine • LighterLife • Responsible for the strategic and creative leadership of a diverse range impactful campaigns, including accountability for team leadership, training and development, budget management, forecasting and resourcing. • Manage celebrities, influencers and clients to ensure clear and effective delivery of key messages within content and media engagements. • Achieved widespread national coverage for LighterLife Fast, Lighter Life UK and start-up brand, Slimline Wine. • Delivered award-nominated UK activations for Mind and Moonpig, including managing related creative press office and content creation activities. Show less

Account Director

• Jul 2014 - Jun 2016

Clients: Vue • Wrigley • Kellogg's (incl. Special K & Chime for Change) • Mondelez • Diageo (Captain Morgan, Ciroc & World Class Reserve) • Led strategic and creative development for integrated UK and global plans and held responsibility for stakeholder management, market coordination, budget management, forecasting, resourcing, talent management and contract management. • Coordinated photoshoots and events, delivering European coverage cut-through. • Served at the primary point of… Show more Clients: Vue • Wrigley • Kellogg's (incl. Special K & Chime for Change) • Mondelez • Diageo (Captain Morgan, Ciroc & World Class Reserve) • Led strategic and creative development for integrated UK and global plans and held responsibility for stakeholder management, market coordination, budget management, forecasting, resourcing, talent management and contract management. • Coordinated photoshoots and events, delivering European coverage cut-through. • Served at the primary point of contact for markets during large-scale European events. • Developed highly effective toolkits for Wrigley and Kellogg's, collaborating closely with the Insights & Trends team. • Led rebranding of Special K campaign and coordinated a major events with Chime for Change, including managing the relationship with celebrity charity ambassador, Ellie Goulding. • Project managed Wrigley's UK activation, 'Chew O'clock Challenge', with Sophie Ellis-Bextor. Achieved major national and consumer lifestyle coverage. • Key contribution to successful business pitches for Wrigley, Vue and increased press office budget for Kellogg's. Show less Clients: Vue • Wrigley • Kellogg's (incl. Special K & Chime for Change) • Mondelez • Diageo (Captain Morgan, Ciroc & World Class Reserve) • Led strategic and creative development for integrated UK and global plans and held responsibility for stakeholder management, market coordination, budget management, forecasting, resourcing, talent management and contract management. • Coordinated photoshoots and events, delivering European coverage cut-through. • Served at the primary point of… Show more Clients: Vue • Wrigley • Kellogg's (incl. Special K & Chime for Change) • Mondelez • Diageo (Captain Morgan, Ciroc & World Class Reserve) • Led strategic and creative development for integrated UK and global plans and held responsibility for stakeholder management, market coordination, budget management, forecasting, resourcing, talent management and contract management. • Coordinated photoshoots and events, delivering European coverage cut-through. • Served at the primary point of contact for markets during large-scale European events. • Developed highly effective toolkits for Wrigley and Kellogg's, collaborating closely with the Insights & Trends team. • Led rebranding of Special K campaign and coordinated a major events with Chime for Change, including managing the relationship with celebrity charity ambassador, Ellie Goulding. • Project managed Wrigley's UK activation, 'Chew O'clock Challenge', with Sophie Ellis-Bextor. Achieved major national and consumer lifestyle coverage. • Key contribution to successful business pitches for Wrigley, Vue and increased press office budget for Kellogg's. Show less

Account Director

• Sep 2012 - Jul 2014

Clients: Appletiser • Nikon • Logitech • Sony • Capri-Sun • Nissan • MoneySuperMarket • Led the planning, development and delivery of highly effective integrated campaigns across the UK and EMEA. • This included leading creative brainstorming and training sessions, market coordination, business development, budget management and managing celebrity relationships. Clients: Appletiser • Nikon • Logitech • Sony • Capri-Sun • Nissan • MoneySuperMarket • Led the planning, development and delivery of highly effective integrated campaigns across the UK and EMEA. • This included leading creative brainstorming and training sessions, market coordination, business development, budget management and managing celebrity relationships.

Account Executive - Senior Account Manager

• Jan 2009 - Sep 2012

Senior Account Manager on Philips Lifestyle and Entertainment, specializing in Audio Video and multimedia. - Market co-coordinator - main point of contact for local markets for guidance on plans and execution, leads regular market calls - Main point of contact for the Philips ‘Obsessed with sound campaign’ now in its third year. - Team representative at events including IFA for the last three years. - Community Manager for Philips Sound Facebook page (Jan to Sept 2011) - Key… Show more Senior Account Manager on Philips Lifestyle and Entertainment, specializing in Audio Video and multimedia. - Market co-coordinator - main point of contact for local markets for guidance on plans and execution, leads regular market calls - Main point of contact for the Philips ‘Obsessed with sound campaign’ now in its third year. - Team representative at events including IFA for the last three years. - Community Manager for Philips Sound Facebook page (Jan to Sept 2011) - Key driver in toolkit creation including - releases, backgrounders, advertorials, Tactical guidelines, blogger outreach ideas and guidelines - Responsible for providing administrative support to directors, preparing regular client reports, critical paths, budget tracking, fee forecasting and time reports. Senior Account Manager on Baileys, Global – Diageo - Key driver behind the development of three major global toolkits and campaigns - Market co-coordinator – main point of contact for local markets for guidance on plans and execution, leads regular market calls - Main point of contact for client offering regular counsel Senior Account Manager on Escada, Global (P&G) - Working on planning, development and execution of integrated campaigns for luxury brand - Driving / organising major global events involving ambassadors, and top beauty editors. - Day to day contact for client Kodak - Account Manager and Digital Specialist (September 2009 –April 2011) - Community Manager for Kodak’s Twitter and Facebook page. Responsible for blogger outreach, organiser of blogger events - Day to day contact for client, developing PR plans, main representative at large scale events including The Gadget Show Live, CyberMummy. - Responsible for overseeing team administration, distributing actions, preparing regular client activity reports, critical paths, liaising with external agencies - Managing the professional development of account executives. - Media pitching Show less Senior Account Manager on Philips Lifestyle and Entertainment, specializing in Audio Video and multimedia. - Market co-coordinator - main point of contact for local markets for guidance on plans and execution, leads regular market calls - Main point of contact for the Philips ‘Obsessed with sound campaign’ now in its third year. - Team representative at events including IFA for the last three years. - Community Manager for Philips Sound Facebook page (Jan to Sept 2011) - Key… Show more Senior Account Manager on Philips Lifestyle and Entertainment, specializing in Audio Video and multimedia. - Market co-coordinator - main point of contact for local markets for guidance on plans and execution, leads regular market calls - Main point of contact for the Philips ‘Obsessed with sound campaign’ now in its third year. - Team representative at events including IFA for the last three years. - Community Manager for Philips Sound Facebook page (Jan to Sept 2011) - Key driver in toolkit creation including - releases, backgrounders, advertorials, Tactical guidelines, blogger outreach ideas and guidelines - Responsible for providing administrative support to directors, preparing regular client reports, critical paths, budget tracking, fee forecasting and time reports. Senior Account Manager on Baileys, Global – Diageo - Key driver behind the development of three major global toolkits and campaigns - Market co-coordinator – main point of contact for local markets for guidance on plans and execution, leads regular market calls - Main point of contact for client offering regular counsel Senior Account Manager on Escada, Global (P&G) - Working on planning, development and execution of integrated campaigns for luxury brand - Driving / organising major global events involving ambassadors, and top beauty editors. - Day to day contact for client Kodak - Account Manager and Digital Specialist (September 2009 –April 2011) - Community Manager for Kodak’s Twitter and Facebook page. Responsible for blogger outreach, organiser of blogger events - Day to day contact for client, developing PR plans, main representative at large scale events including The Gadget Show Live, CyberMummy. - Responsible for overseeing team administration, distributing actions, preparing regular client activity reports, critical paths, liaising with external agencies - Managing the professional development of account executives. - Media pitching Show less

Account Executive

• Mar 2007 - Mar 2009

Responsible for liaising with journalists on a day to day basis; copy-writing and all media relations; preparing regular client activity reports, attending press and client meetings. Researching, writing and distributing press releases to targeted media; writing articles on behalf of clients for targeted media Key clients include: LBi, LBi Netrank, TradeDoubler, Vyke Communications, Voxbone, Clicks2Customers, PageOne, phocas Key achievements include: • Initiating, formulating and… Show more Responsible for liaising with journalists on a day to day basis; copy-writing and all media relations; preparing regular client activity reports, attending press and client meetings. Researching, writing and distributing press releases to targeted media; writing articles on behalf of clients for targeted media Key clients include: LBi, LBi Netrank, TradeDoubler, Vyke Communications, Voxbone, Clicks2Customers, PageOne, phocas Key achievements include: • Initiating, formulating and progressing ‘Say. Digital’, the company’s online PR offering. Preparing the brief, strategy, liaising with external consultants and presenting findings to the company. • Winning the company’s only ‘Media Relations’ award in 2008 for the organization of a successful press tour – 15 journalist and analyst briefings arranged and attended over three days. • Drafting a range of materials for CEOs • Taking part in a three-way business pitch as part of the incumbent team for major digital companies in the affiliate and search sector. Show less Responsible for liaising with journalists on a day to day basis; copy-writing and all media relations; preparing regular client activity reports, attending press and client meetings. Researching, writing and distributing press releases to targeted media; writing articles on behalf of clients for targeted media Key clients include: LBi, LBi Netrank, TradeDoubler, Vyke Communications, Voxbone, Clicks2Customers, PageOne, phocas Key achievements include: • Initiating, formulating and… Show more Responsible for liaising with journalists on a day to day basis; copy-writing and all media relations; preparing regular client activity reports, attending press and client meetings. Researching, writing and distributing press releases to targeted media; writing articles on behalf of clients for targeted media Key clients include: LBi, LBi Netrank, TradeDoubler, Vyke Communications, Voxbone, Clicks2Customers, PageOne, phocas Key achievements include: • Initiating, formulating and progressing ‘Say. Digital’, the company’s online PR offering. Preparing the brief, strategy, liaising with external consultants and presenting findings to the company. • Winning the company’s only ‘Media Relations’ award in 2008 for the organization of a successful press tour – 15 journalist and analyst briefings arranged and attended over three days. • Drafting a range of materials for CEOs • Taking part in a three-way business pitch as part of the incumbent team for major digital companies in the affiliate and search sector. Show less

Production Assistant

• Jan 2008 - Sep 2008

Maintained smooth running of office, supplies, managed executives and office diaries, wrote post production scripts for production team, assisted on shoots on ‘How to Look Good Naked’, ‘Ten Years Younger’ and ‘Embarrassing Illnesses’ Maintained smooth running of office, supplies, managed executives and office diaries, wrote post production scripts for production team, assisted on shoots on ‘How to Look Good Naked’, ‘Ten Years Younger’ and ‘Embarrassing Illnesses’