Francesca Meloni
DOOH Advertising Director at Invenda Group AG- Claim this Profile
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Italian Native or bilingual proficiency
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English Full professional proficiency
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French Full professional proficiency
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Spanish Limited working proficiency
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German Elementary proficiency
Topline Score
Bio
Jacqui Hewett
Francesca is an exemplary leader. She earns trust with her clients and direct reports through her impeccable high standards and an ability to deliver. She is a communications expert, across borders and Omni-channel, building teams tailored to each clients unique set of needs. Francesca is strong in business development and the day to day operations of a communications organization.
Giovanni Ghelardi
Francesca is an experienced professional in Communication. She is very good in managing people motivating them, even in complex situations. With her every kind of project will be implemented!
Jacqui Hewett
Francesca is an exemplary leader. She earns trust with her clients and direct reports through her impeccable high standards and an ability to deliver. She is a communications expert, across borders and Omni-channel, building teams tailored to each clients unique set of needs. Francesca is strong in business development and the day to day operations of a communications organization.
Giovanni Ghelardi
Francesca is an experienced professional in Communication. She is very good in managing people motivating them, even in complex situations. With her every kind of project will be implemented!
Jacqui Hewett
Francesca is an exemplary leader. She earns trust with her clients and direct reports through her impeccable high standards and an ability to deliver. She is a communications expert, across borders and Omni-channel, building teams tailored to each clients unique set of needs. Francesca is strong in business development and the day to day operations of a communications organization.
Giovanni Ghelardi
Francesca is an experienced professional in Communication. She is very good in managing people motivating them, even in complex situations. With her every kind of project will be implemented!
Jacqui Hewett
Francesca is an exemplary leader. She earns trust with her clients and direct reports through her impeccable high standards and an ability to deliver. She is a communications expert, across borders and Omni-channel, building teams tailored to each clients unique set of needs. Francesca is strong in business development and the day to day operations of a communications organization.
Giovanni Ghelardi
Francesca is an experienced professional in Communication. She is very good in managing people motivating them, even in complex situations. With her every kind of project will be implemented!
Experience
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Invenda Group AG
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Switzerland
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Software Development
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1 - 100 Employee
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DOOH Advertising Director
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Sep 2021 - Present
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Tonic International
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United Arab Emirates
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Advertising Services
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1 - 100 Employee
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General Manager at Tonic International
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Jun 2020 - Sep 2021
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Tonic International
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United Arab Emirates
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Advertising Services
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1 - 100 Employee
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Client Service Director
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Jan 2015 - May 2019
• Global and local Brand Strategy, Brand Communication, integrated communication plans and execution • Digital: SEO, SEM, Social Media, Content Marketing, Websites • Advertising: ATL, BTL, Activations • Media • Branding • BTL • Production: Video, Photo, Radio, Press and Outdoor. • Global and local Brand Strategy, Brand Communication, integrated communication plans and execution • Digital: SEO, SEM, Social Media, Content Marketing, Websites • Advertising: ATL, BTL, Activations • Media • Branding • BTL • Production: Video, Photo, Radio, Press and Outdoor.
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Communication Manager
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Oct 2013 - 2014
- Communication and Marketing Strategy development - Web and Social Media operations - Media Relations - Events - Sponsorships coordination - Internal Communication - BTL: brochures and leaflets - Communication and Marketing Strategy development - Web and Social Media operations - Media Relations - Events - Sponsorships coordination - Internal Communication - BTL: brochures and leaflets
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Saatchi & Saatchi
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United Kingdom
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Advertising Services
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700 & Above Employee
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Global Account Director
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Sep 2012 - May 2013
CLIENT: Novartis Global – Voltaren and Otrivin; Novartis Italy and France. RESPONSIBILITIES: - Lead creative and strategic department in the development of outstanding communication campaigns - Identify business opportunities with both new and existing customers - Work with customers to understand business needs and provide optimum solutions - Manage day to day activities of Account Managers and Account Coordinators - Provide support and guidance to the account management team - Track and monitor overall account performance to meet revenue targets - Coordinate creative department and production - Manage contract renewals and financial negotiations Show less
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Serviceplan Group
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Germany
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Advertising Services
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700 & Above Employee
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Client Service Director
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Feb 2012 - Oct 2012
CLIENTS: Linear Assicurazioni Online, Kimbo, Humana, Husqvarna. RESPONSIBILITIES: - Agency Start-up management - Generic HR Management and Building Account Management Team - New Business coordination - Lead creative and strategic department in the development of outstanding communication campaigns - Manage day to day activities of Account Managers and Account Coordinators - Provide support and guidance to the account management team - Track and monitor overall account performance to meet revenue targets - Coordinate Production Department - Manage contract renewals and financial negotiations Show less
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Republic (Publicis Group)
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Milan Area, Italy
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Account Director and International Account Supervisor
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Jul 2007 - Dec 2011
CLIENTS:Telecom Italia, Impresa Semplice, TIM, Alice, Mandarina Duck, Regione Sardegna,Tecnica. RESPONSIBILITIES: FOR THE TELECOM ITALIA CLIENT (ALICE BRAND) - Coordination of an international team made of 3 agencies (in 3 different countries France, Germany and The Netherlands) each composed by several accounts and creatives; - International Brand development with a Brand agency based in Berlin; - Production coordination for each country OTHER CLIENTS - Management of 3 account coordinators; - Team Building and coordination of strategic, production and account department; - New Business - Briefing Creative Department - Development of ATL, BTL and WEB communication campaigns and material Show less
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Account Executive
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2004 - 2007
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account intern
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May 2003 - 2004
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Education
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1997 - 2002
Università degli Studi di Trieste
Community
