Francesca Giorio

Account Director at Polk&Union
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Contact Information
us****@****om
(386) 825-5501
Location
Rome, Latium, Italy, IT
Languages
  • Italian Native or bilingual proficiency
  • French Full professional proficiency
  • English Professional working proficiency
  • German Elementary proficiency

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marco ruggeri

Ho lavorato a stretto contatto con Francesca per un periodo di tempo limitato tuttavia ho avuto modo di apprezzare molte sue qualità. Francesca è una persona seria, precisa e molto preparata sia nelle discipline tradizionali dell'advertising sia sui canali digitali. Ha saputo gestire in maniera ottimale i progetti e le risorse a lei affidate in un momento difficile dell'agenzia conquistando la fiducia dei clienti e la stima di tutti i colleghi. Oltre ad essere un'ottima Account Director Francesca è senza dubbio una leader capace e apprezzata.

Michele Alessandro Zeverino

Francesca è una professionista instancabile, preparata ed estremamente affidabile. È attenta ai dettagli, ma conserva sempre la visione d'insieme di ogni progetto ed è in grado di trasmettere a tutto il team la sua passione e il suo approccio positivo. Ha competenze trasversali ma soprattutto è una collega preziosa e collaborativa, oltre che una persona estremamente piacevole e gentile. Lavorare con lei è stato davvero un piacere e spero vivamente di avere la possibilità di lavorare ancora insieme in futuro.

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Experience

    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • Jan 2019 - Present

      Polk&Union is a Digital Communication Agency. Founded in San Francisco, California in 2007, Polk&Union has been based in Italy, in Rome, since 2011, and in Seattle, WA since 2019. This year we are celebrating our first 10 years with the launch of our new "Polk&Union Health" Division, thus sealing our strong specialization gained alongside national and international clients in the Healthcare and Pharma sector. Visit the new “Polk&Union Health” division at health.polkandunion.com Polk&Union is a Digital Communication Agency. Founded in San Francisco, California in 2007, Polk&Union has been based in Italy, in Rome, since 2011, and in Seattle, WA since 2019. This year we are celebrating our first 10 years with the launch of our new "Polk&Union Health" Division, thus sealing our strong specialization gained alongside national and international clients in the Healthcare and Pharma sector. Visit the new “Polk&Union Health” division at health.polkandunion.com

    • Italy
    • Advertising Services
    • Team Member
      • Jan 2019 - Jul 2019
    • Germany
    • Advertising Services
    • 700 & Above Employee
    • Account Director
      • Dec 2014 - Dec 2018

      Managed account team working for Opel Italia (PSA). Taking care of strategy, ATL/BTL/special projects, always keeping in touch or coordinating other agencies/partners to guarantee consistency and maximize efficiency. Managed account team working for Opel Italia (PSA). Taking care of strategy, ATL/BTL/special projects, always keeping in touch or coordinating other agencies/partners to guarantee consistency and maximize efficiency.

    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Account Supervisor
      • 2008 - Nov 2014

      ATL/BTL/CRM/DIGITAL communication projects managing and taking care of any aspect and phase, from Client’s brief to materials delivery, coordinating indoor agency departments, local client, international coordination team.Main kind of projects managed: • shooting and adaptation of tvc/ad hoc video edits/backstage• shooting and adaptation of print/OOH campaign• development/management of CRM campaigns: direct mailing, e-dm, newsletter, triggering programs• development and adaptation of POS or promotional materials for launches or field marketing projects• development or adaptation of website and digital campaign• management of contest, Incentive projects. Show less

    • Account Manager
      • Apr 2007 - Oct 2008

      Account manager in charge of ATL and BTL projects, competitive reviews, strategic and/or competitive analisys. Main client Renault and Dacia automotive.

    • Account Executive
      • Apr 2004 - Nov 2005

      Account executive in charge of ATL and BTL projects, competitive reviews, strategic and/or competitive analisys. Main client Nestlé - Buitoni Account executive in charge of ATL and BTL projects, competitive reviews, strategic and/or competitive analisys. Main client Nestlé - Buitoni

    • Assistant Account Executive
      • Sep 2003 - Mar 2004

      Main client Audi Autogerma Main client Audi Autogerma

    • United Kingdom
    • Accounting
    • Research Assistant
      • Jan 2003 - Jul 2003

      In charge of qualitiative market researches, monitoring of consumption trends, interviews and focus groups, project of communication strategy. Main projects on following brands: Nestlé Italia, Pupa, Parmalat Mister Day. In charge of qualitiative market researches, monitoring of consumption trends, interviews and focus groups, project of communication strategy. Main projects on following brands: Nestlé Italia, Pupa, Parmalat Mister Day.

Education

  • Università degli Studi di Siena, Italy
    Communication Science Laureate Degree, Business/Marketing/Advertising Communication
  • Liceo Linguistico G.Mazzini - La Spezia
    Diploma Linguistico, Foreign Languages and Literatures
    1990 - 1995

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