Francesca Florean

Head of Business Development at Integra Fragrances
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Contact Information
us****@****om
(386) 825-5501
Location
Milan, Lombardy, Italy, IT

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5.0

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I managed Francesca directly for over 8 years and in all my years of experience some people stand out for their great qualities and Francesca is certainly one of those people. She has been a reliable and tireless team member since the beginning and over the years has shown to be extremely hard working and motivated. With her competitive spirit, she has always put forward her ideas and thoughts to boost the sales of our organization. Francesca routinely out-performed her peers, not only in terms of selling globally, but also in terms of retaining, developing and building high performing teams globally. Francesca would be a tremendous asset for any company and I would have no hesitation to reccomend her to any employer.

Sylvain Jimbert

I worked with Francesca a couple of years ago, and I discovered someone always thinking out forward and out of the box. Very driven and true leader, she was always managing her team to get the best. Her people skills are exemplary with an ability to easily build and host business and relationships with all levels of seniority and cultures, being sure of herself and her subject matter, which comes across in delivery. Her focus, attitude and commitment are valuable marketing and commercial assets to her employer.

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Experience

    • Italy
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Head of Business Development
      • Jul 2021 - Present

    • Italy
    • Wine & Spirits
    • 1 - 100 Employee
    • Global Business Development
      • Nov 2016 - Jul 2021

      Key Responsibilities:Reporting directly to the President, my role is accountable for the overall business development in strategic business channels achieved by developing plans and strategies and leading the sales team to prospect and gain new clients; establishing co-branding with key strategic players/customers at high level in major geographic markets either directly or through local representatives. Identifying growth opportunities and achieving new business in order to meet individual revenue, GP and customer acquisitions,I frequently travel to key strategic customers locations as well as meeting with key clients and follow-up on strategic projects. Business channels: - Premium Hotellerie - Catering companies - On-trade & Off-trade - Corporate Gift & Wedding - E-commerce - Telesales and product placement Provide direction to the sales team as well as being responsible for their activity and performance; build the sales function, define roles, responsibilities and budgets; Meet potential clients by growing, maintaining, and leveraging existing networks; Present new products and projects and enhance existing relationships in an attempt to increase their current spend; Attend industry functions and provide feedback and information on market and creative trends, deliver presentations for potential clients.  Show less

    • Events Services
    • 1 - 100 Employee
    • Sales Director
      • Aug 2012 - Aug 2015

      Currently managing Berlin, Dubai, Mumbai, Sao Paulo, Rio de Janeiro offices.

    • Junior sales / Senior sales/ Team Leader/Assistant Manager/ Sales Manager / Senior Sales Manager
      • Jan 2007 - Jul 2012

      Currently managing the THG Headquarter for the Middle East and India.Founded in 1983 THG (a marcus evans company) has built a reputation amongst our clients who represent a majority of the Fortune 500 companies, as a leading company in the provision of VIP corporate hospitality. THG has a unique ability to provide a global reach through a network of 63 offices worldwide. We provide access to over 1500 events each year.B2B Sales- Luxury Hospitality Business : VIP Hospitality at the major sporting events worldwide.Researching and identifying new accounts that fit the revenue management strategy , building and maintaining effective relationship with them; organizing training sessions for our EMEA Offices; contacting directly CEO’s of Blue Chip companies in order to sell to them the most appropriate package for their VIP clients; supervising events worldwide, interviewing and recruiting people for my team, managing and controlling a group of sales executives effectively in order to sell the company products and assure maximum profits; travelling overseas to increase sales in other offices worldwide ; developing junior sales executives into senior positions, coordinating and delegating tasks; CRM, being awarded many times for amount of business achieved, being awarded Top new comer in the company in London HQ and 3th best new comer among our 63 offices worldwide. Show less

    • Human Resources Services
    • Responsabile PR internazionali
      • Jan 2006 - Dec 2006

      Organization of in-house events; management of special orders for VIP Clients; press Relations, responsible for the Merchandising and the Show-room to be always kept to the highest standard, management of e-mail/ fax and Internet requests; finance procedures Organization of in-house events; management of special orders for VIP Clients; press Relations, responsible for the Merchandising and the Show-room to be always kept to the highest standard, management of e-mail/ fax and Internet requests; finance procedures

    • PR&Events manager
      • Sep 2003 - Dec 2005

      EVENTS AND P.R. MANAGER - Luxury Kitchens by Marco Gorini www.stratocucine.com Develop/implement different sales strategies at seasonal markets, strategic product promotion, ideation and organization of events ; liaise with external services provider and professionally represent the company at external meetings ; staff management, public relations, press relations, promoting catering services also for external events, compile and submit comprehensive reports pertaining goals reached to Senior Management ; negotiation skills ; responsible for national and international media requests and enquiries. Show less

Education

  • Ca' Foscari University of Venice
    Master's degree in Sport Business Strategies
    2014 - 2015
  • Università degli Studi di Udine
    Bachelor's degree, Public Relations/Image Management

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