Experience

The CareVoice

• Luxembourg
• Insurance
• 1 - 100 Employee

• VP of Marketing

  • Jun 2020 - Present

  CareVoice works with leading insurers to help them build and enhance their entire digital insurance stack. Our mission is to make insurance more human & simple.What's trending? CareVoiceOs Platform CareVoiceOs unites core insurance technologies to an entreprise grade suite of services together in a single platform for insurers.

• Care Products Director

  • Jun 2019 - Jun 2020

  Design digital health insurance concepts for hyper-targeted customer segments & driving innovative insurance products go to market in Asia (China Mainland, Hong Kong, SE Asia)



La Ruche Shanghai

• China
• Civic and Social Organizations

• President

  • Jun 2019 - Jun 2020

• Social media & Sponsorship

  • May 2018 - Sep 2019



BNP Paribas Cardif

• France
• Insurance
• 700 & Above Employee

• Marketing Manager

  • Nov 2011 - Jun 2019

  Key Accounts : Wealthy customers for BNPPARIBAS Private Bank, Independent Financial Advisors, partner digital banks : > 9 BnUSD sales.1. Build and execute the MARKETING PLAN - Market research analysis - Developed customized insurance products and customer purchase path adapted to post financial crises period. - Created, planned and supervised the annual promotion strategy : improved sales performance of key product lines by 14%. - Introduced creative solutions and fresh approaches : new clients’ segmentation; co-creation with customers and financial counsellors, focus groups, test and learn campaigns. - Defend and validate the marketing plan with company’s decision makers and external partners.2. Enhanced the DIGITAL distribution of saving products.3. COMMUNICATION BtoC and BtoB : improved brand awareness and communication tools.4. Transversal communication with sales, legal, actuarial, ethics and IT teams in order to deliver customer centric solutions.5. Manage a team of 7 product managers6. ORGANIZATION Managed the product creation process from concept, IT development to distribution level. Managed all components of project budget, including the approval process, risk control. Show less

• Senior Product Marketing Manager

  • Sep 2007 - Oct 2011

  Key Accounts : BNP Paribas Retail agencies and Private Banking customers - Part of the project team that launched Digital distribution for BNP Paribas.- Launched banking and insurance products packaging : a new opportunity for sales and a new comprehensive marketing solution for clients. + 22% sales. - Build the product management and marketing process for a new product line : 7% sales.



Crédit Agricole Assurances

• France
• Insurance
• 700 & Above Employee

• Product Marketing Manager

  • Jul 2005 - Aug 2007

  - Implemented portfolio management strategies to remove underperforming products; shifted customers to other profitable products. - Developed new service newsletter; increased awareness of service products. - Implemented portfolio management strategies to remove underperforming products; shifted customers to other profitable products. - Developed new service newsletter; increased awareness of service products.



LCL

• France
• Banking
• 700 & Above Employee

• Marketing Research Analyst

  • Jan 2004 - Jul 2005

  Market analysis, competitors, consumer behavior. - Executed detailed market research for new market opportunities. -Synthesized and formulated data into multiple opportunity analyses and recommended direction for new products. Market analysis, competitors, consumer behavior. - Executed detailed market research for new market opportunities. -Synthesized and formulated data into multiple opportunity analyses and recommended direction for new products.