Francesca Abrami

Marketing Manager at BETTERSHOP EU
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Contact Information
us****@****om
(386) 825-5501
Location
Brescia, Lombardy, Italy, IT
Languages
  • Italian Native or bilingual proficiency
  • English Full professional proficiency
  • Russian Professional working proficiency
  • German Elementary proficiency

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Credentials

  • Fondamenti di marketing digitale
    Google
    Jun, 2020
    - Oct, 2024
  • Brand Management: Aligning Business, Brand and Behaviour - Coursera
    University of London
    May, 2020
    - Oct, 2024
  • Successful Negotiation: Essential Strategies and Skills - Coursera
    University of Michigan
    May, 2020
    - Oct, 2024
  • Food & Beverage Management - Coursera
    Università Bocconi
    Apr, 2020
    - Oct, 2024
  • Design Thinking
    Gründer-Institut Heidelberg
    Jun, 2019
    - Oct, 2024
  • Problem Solving
    Università Cattolica del Sacro Cuore
    May, 2017
    - Oct, 2024
  • Google Analytics per principianti
    Google
    May, 2020
    - Oct, 2024
  • Social Medi
    HubSpot
    Sep, 2020
    - Oct, 2024

Experience

    • Italy
    • International Trade and Development
    • 1 - 100 Employee
    • Marketing Manager
      • Sep 2022 - Present

      • Definizione e implementazione delle strategie di marketing dell’azienda (dei propri brand e brand terzi) con piani marketing dedicati ad Amazon• Analisi e implementazione delle strategie di branding sulla piattaforma Amazon (definizione di brand, ottimizzazione della comunicazione già in essere per la piattaforma)• Analisi, implementazione e tracking delle campagne di digital marketing Amazon (pay per click e VPCM: Sponsored Products, Sponsored Display, Sponsored Brand), • Gestione Google Ads, Social Media Ads• Supporto in definizione di piani editoriali per i brand interni • Affiancamento nello studio e implementazione di prodotti Private Label, in particolare nei settori food e beauty Show less

    • Junior Marketing Manager
      • Sep 2020 - Sep 2022

      • Definition and implementation of the company's marketing strategies (of its own brands and third-party brands), in collaboration with the team • Analysis and implementation of branding strategies on the Amazon platform • Analysis, implementation and tracking of digital marketing campaigns on Amazon (pay per click and VPCM: Sponsored Products, Sponsored Display, Sponsored Brand), Google Ads, Social Media • Support in Social Media Management • Support in the study and marketing implementation of Private Label products, particularly in the food and beauty sectors Show less

    • United States
    • Textile Manufacturing
    • Sales Intern
      • Dec 2019 - Mar 2020

      Internship in the textile agency with the goal of broad my knowledge in sales, customer service and accountability. Main roles: • Assisting meetings with designers to understand the product they want to create • Interacting with Italian suppliers on an accounting point • Managing the orders Internship in the textile agency with the goal of broad my knowledge in sales, customer service and accountability. Main roles: • Assisting meetings with designers to understand the product they want to create • Interacting with Italian suppliers on an accounting point • Managing the orders

    • Italy
    • Professional Training and Coaching
    • 1 - 100 Employee
    • English Tutor
      • 2015 - 2017
    • Denmark
    • Transportation, Logistics, Supply Chain and Storage
    • 700 & Above Employee
    • Operations Intern
      • Sep 2016 - Nov 2016

      Period of internship in the Saint Petersburg branch of the danish international transport and Logistic DSV. Main tasks: - Assisting the management of international deliveries - Managing boarder documents - Translation of documents Russian-English/English-Russian Period of internship in the Saint Petersburg branch of the danish international transport and Logistic DSV. Main tasks: - Assisting the management of international deliveries - Managing boarder documents - Translation of documents Russian-English/English-Russian

Education

  • Università Cattolica del Sacro Cuore
    Laurea Magistrale LM, Management Internazionale
    2017 - 2019
  • SRH Hochschule Heidelberg
    Semestre Erasmus, Master in International Management and Leadership
    2019 - 2019
  • Università Cattolica del Sacro Cuore
    Laurea triennale, Esperto linguistico d’impresa
    2014 - 2017
  • Maurice J. McDonough High School
    Anno all’estero
    2012 - 2013
  • Liceo Scientifico Luzzago
    Diploma di maturità
    2009 - 2014

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