Francesca Ferrini
Digital Marketing Manager at Hisense Italia- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Italiano Native or bilingual proficiency
-
Cinese Professional working proficiency
-
Inglese Professional working proficiency
Topline Score
Bio
Miriam Brown
Frankie is a very business-minded individual and always goes above and beyond to perform her job to the highest level. When working with Frankie, her precision and drive ensured that the digital Marketing activities & communication with key stakeholders were always on point. She would be an asset to any marketing team and they would be lucky to have her onboard.
Krishan Ladwa
Francesca is a highly motivated marketing professional with a rounded skillset in many marketing verticals. I was Francesca's peer before managing her, and throughout our time at Kingston I knew I could rely on Francesca to get the job done, with speed and precision. Francesca is an extremely fast learner and her breadth of marketing knowledge is an asset to any organisation.
Miriam Brown
Frankie is a very business-minded individual and always goes above and beyond to perform her job to the highest level. When working with Frankie, her precision and drive ensured that the digital Marketing activities & communication with key stakeholders were always on point. She would be an asset to any marketing team and they would be lucky to have her onboard.
Krishan Ladwa
Francesca is a highly motivated marketing professional with a rounded skillset in many marketing verticals. I was Francesca's peer before managing her, and throughout our time at Kingston I knew I could rely on Francesca to get the job done, with speed and precision. Francesca is an extremely fast learner and her breadth of marketing knowledge is an asset to any organisation.
Miriam Brown
Frankie is a very business-minded individual and always goes above and beyond to perform her job to the highest level. When working with Frankie, her precision and drive ensured that the digital Marketing activities & communication with key stakeholders were always on point. She would be an asset to any marketing team and they would be lucky to have her onboard.
Krishan Ladwa
Francesca is a highly motivated marketing professional with a rounded skillset in many marketing verticals. I was Francesca's peer before managing her, and throughout our time at Kingston I knew I could rely on Francesca to get the job done, with speed and precision. Francesca is an extremely fast learner and her breadth of marketing knowledge is an asset to any organisation.
Miriam Brown
Frankie is a very business-minded individual and always goes above and beyond to perform her job to the highest level. When working with Frankie, her precision and drive ensured that the digital Marketing activities & communication with key stakeholders were always on point. She would be an asset to any marketing team and they would be lucky to have her onboard.
Krishan Ladwa
Francesca is a highly motivated marketing professional with a rounded skillset in many marketing verticals. I was Francesca's peer before managing her, and throughout our time at Kingston I knew I could rely on Francesca to get the job done, with speed and precision. Francesca is an extremely fast learner and her breadth of marketing knowledge is an asset to any organisation.
Experience
-
Hisense Italia
-
Italy
-
Electrical Equipment Manufacturing
-
1 - 100 Employee
-
Digital Marketing Manager
-
Aug 2021 - Present
Set up KPIs and budget's allocations for the Digital always on and ad-hoc campaings (including Paid Social and Google Ads). Monitoring an optimising the on going campaigns. Social Media: Defining the Social Media calendar for all channels and the KPIs for Paid Social ads. Media Buy: Defining the Google Ads strategy for always on ads and ad-hoc campaigns. Using the reporting tools (E.g. Google Analytics) in order to monitor the KPIs. Influencers: Managing the influencers campaigns by liaising with agencies and monitoring the influencers performances/ analytics. Channel Marketing: To oversee the implementation of the marketing strategies across all available retailers' channels Show less
-
-
-
Kingston Technology
-
United States
-
Computer Hardware Manufacturing
-
700 & Above Employee
-
Digital Marketing Specialist
-
Jul 2019 - Present
Paid Social and Media Buy: execution, optimization and analysis of Paid Social and media Buy activitiesReporting and analysis of digital and social activities (using a range of tools including Google Data Studio, Google Ads, Google Analytics)B2C Email Marketing Strategy: planning and execution of email marketingAmazon Advertising: Plan, execute and analyze activities using Amazon’s onsite and offsite platforms within a defined budget across EMEA
-
-
Influencers and Marketing Specialist
-
Nov 2018 - Jul 2019
Influencer Marketing: planning, implementation & reporting of influencer Campaigns.B2C Strategic Marketing: devise, co-ordinate & communicate (to the relevant stakeholders) the marketing plans for the strategic products & focus launches. Worked with the relevant departments to create campaigns for the focus products.PMM Activities: communicate to and support all relevant stakeholders throughout the launch process.Marketing Coordinator: Liaising across departments to assist in the execution and completion of plans with all relevant stakeholders. Show less
-
-
Marketing and Event Coordinator
-
Nov 2017 - Oct 2018
-
-
-
Association of Association Executives (AAE)
-
United Kingdom
-
Non-profit Organizations
-
1 - 100 Employee
-
Freelance Project Manager
-
Feb 2017 - Jun 2017
Research & Development, Asia- Developed and organized a new educational conference series in Asia, for the CEOs of associations, societies and federations based in Asia- Creating 'Association Leaders' Forum Beijing 2017' and 'Association Leaders' Forum Hong Kong 2017' events- Researched & Analysed the Asian market
-
-
Erasmus for Young Entrepreneurs
-
Oct 2016 - Jan 2017
Participation to a cross-border exchange programme which gives new or aspiring entrepreneurs the chance to learn from experienced entrepreneurs running small businesses in other Participating Countries- Researched & Analysed the local market- Learned how to use a Content Management System (CMS)- Analysed and Monitored competitor events/organizations- Organzed and attended ‘Associations UK Congress’ event- Organized and managed the ‘Association Leaders’ Forum’ event in New Delhi Show less
-
-
Education
-
2013 - 2015
Ca' Foscari University of Venice
Master’s Degree, Oriental Language and Asian Economic Institutions, China -
2010 - 2013
Ca' Foscari University of Venice
Bachelor's degree, Language, Culture and Institutions of East Asia, China -
2012 - 2012
首都师范大学
Chinese Language Course at Beijing Capital Normal University -
2008 - 2008
English in Chester School, Chester
Study trip, England -
2007 - 2007
The WELS Group of International House Schools, Salisbury
Study trip, England
Community
