Frances Escanilla

Marketing Executive at Eppione®
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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Experience

    • Ireland
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Executive
      • Jan 2023 - Present

    • United Kingdom
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Email Marketing Executive
      • Nov 2021 - Jan 2023

      • Build and manage all email marketing campaigns with the support of the wider marketing team and liaise with internal and external stakeholders to identify requirements. •Work closely with the marketing team to develop multi-channel marketing campaigns with the overall goal to increase customer and partner retention rates and generate new leads and customers. •Identify trends and opportunities for improved open, click through, conversion and other metrics • Analyse email campaign performance and provide reports against KPIs. • Use Pardot within Salesforce to create, test and deploy single and multi-step email campaigns and landing pages for different segment lists to ensure the information provided in each campaign is relevant to the audience.

    • United Kingdom
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Marketing Assistant
      • Oct 2019 - Nov 2021

      • Update the corporate website and webshop with correct and up-to-date information using content management system Wordpress and e-commerce platform Woocommerce and Magento. • Create email marketing campaigns using Campaign Monitor and Force24 to promote products and services offered. • Use information and data from Google Analytics to plan marketing campaigns and improve marketing efforts. • Utilize Adobe Creative Programs such as Photoshop, Indesign and Premier Pro to create marketing campaigns for digital and print. • Manage social media accounts and continuously engage with customers. • Ensure to have continuous knowledge of current trends and news within the industry and throughout the macro environment. • Work closely with the Marketing Manager along with other departmental managers to create campaign materials from briefs and ideas provided ensuring to meet deadlines and exceed expectations. • Utilize available resources such as products within the warehouse, Osmo Gimbal, DSLR Cameras to create interactive campaigns through video and photography. • Manage and organize seasonal campaigns such as our annual ‘Find Santa Competition’ making sure that all elements for the campaign is ready to go before the start of the competition. • Contact various suppliers for all our promotional items ensuring that the set budget is met and followed. • Continue to create digital and print campaign materials using the company's brand identity. • Accomplish day to day clerical and administrative tasks to ensure that the database is up-to-date and correct. • Ensure that customer enquiries and requests are dealt with in a timely manner.

    • Netherlands
    • Software Development
    • 700 & Above Employee
    • Customer Service Advisor
      • Jun 2019 - Oct 2019

      • Acknowledged and resolved customer issues ensuring that all customers are treated fairly and professionally. • Processed amendments, cancellations, requests and refunds ensuring to follow the right procedures and standards with the benefit of the company in mind always. • Following company’s KPIs and ensuring that targets are met daily or exceeded. • Acknowledged and resolved customer issues ensuring that all customers are treated fairly and professionally. • Processed amendments, cancellations, requests and refunds ensuring to follow the right procedures and standards with the benefit of the company in mind always. • Following company’s KPIs and ensuring that targets are met daily or exceeded.

  • The Great Victoria Hotel
    • Bradford, England, United Kingdom
    • Food And Beverage Team Leader
      • Mar 2019 - Jul 2019

    • United States
    • Hospitality
    • 700 & Above Employee
    • Food And Beverage Assistant
      • Jul 2017 - Mar 2019

  • Harvesters
    • Manchester, United Kingdom
    • Bar Staff
      • Oct 2015 - Nov 2016

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Teaching and Learning Assistant (intern)
      • Aug 2016 - Sep 2016

    • United Kingdom
    • Textile Manufacturing
    • Design Intern
      • Feb 2013 - Feb 2013

    • United Kingdom
    • Apparel & Fashion
    • Design Internship
      • Feb 2012 - Feb 2012

Education

  • The University of Manchester
    Bachelor of Science - BSc, Fashion Marketing
    2014 - 2017
  • Craven Collge
    BTEC, Fashion/Apparel Design
    2012 - 2014

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