Experience

Panache Manifeste

• Belgium
• Advertising Services
• 1 - 100 Employee

• Brand Marketing Consultant

  • Jan 2022 - Present

  As a freelance marketing consultant, my mission is to support Belgian retail brands by creating and implementing marketing strategies and advertising campaigns. Creative marketing services: - Branding: identity, (re)positioning, USP & brand book Strategies: - Marketing strategy - Content strategy - Communication plan Project management As a freelance marketing consultant, my mission is to support Belgian retail brands by creating and implementing marketing strategies and advertising campaigns. Creative marketing services: - Branding: identity, (re)positioning, USP & brand book Strategies: - Marketing strategy - Content strategy - Communication plan Project management



AFFLELOU Group

• Retail
• 700 & Above Employee

• Advertising Manager

  • Jan 2018 - Jan 2022

  Managing (digital) marketing campaigns for the Belgian and Luxembourg markets. National communication - Planning and implementation of the marketing calendar: - Definition of media’s investments online and offline - Coordination with the PR and media buying agencies - Sponsorships management in order to increase brand awareness (partner of the Belgian Red Devils - 2018 FIFA World Cup). Local communication: - Definition of advertising plans for the franchisees in order to increase the visibility and turnovers of their stores (52 ALAIN AFFLELOU stores). - Developing actions and communication plans for store openings. Budget management: responsibility of the national advertising budget (above the line and below the line). Show less



RSVP GROUP

• Mauritius
• Advertising Services
• 1 - 100 Employee

• Branding & Marketing Manager

  • Aug 2016 - Jan 2018

  Marketing & Brand Management services Support for brands by offering them a marketing solution to position their brand on the Mauritian market, or the positioning of their brands within their retail environment / shop. Designing short and long-term marketing strategies for the clients portfolio, and plan of actions that follows - to promote the brands, the products and services - and to monitor achievements. - Management of marketing budget - Branding strategy & positioning: work on the USP, ESP, brand message - Content management: marketing texts for different communication medium (digital, POS materials, media) - Implementation of actions based on the brand's needs (sales, penetration rate, conversion rate): communication, promotion, distribution, advertising - Store openings and communication help for international brands on the Mauritian market Show less



Cassis / Paprika

• Marketing Assistant

  • Jul 2014 - Aug 2016

  Support in marketing for both national and international strategies, online and off line. - Execution of the marketing calendar by ensuring that all the supporting materials are delivered on time in the stores. - Designing the POS materials & website layouts (homepage). - Maintenance of social networks and creation of weekly newsletters (content and graphics). - Support for the organisation of photo-shooting. Support in marketing for both national and international strategies, online and off line. - Execution of the marketing calendar by ensuring that all the supporting materials are delivered on time in the stores. - Designing the POS materials & website layouts (homepage). - Maintenance of social networks and creation of weekly newsletters (content and graphics). - Support for the organisation of photo-shooting.



Fabienne Delvigne

• Belgium
• Design Services
• 1 - 100 Employee

• Administrative & Marketing Assistant

  • Nov 2012 - Jun 2014

  - Maintenance of social media and press relations - Photo-shoot organisation - Daily administrative task - Establishing Relationships with clients and wholesalers to encourage sales; at ‘Scoop’, London July 2013 and ‘Premiere Classe’, Paris 2012. - Maintenance of social media and press relations - Photo-shoot organisation - Daily administrative task - Establishing Relationships with clients and wholesalers to encourage sales; at ‘Scoop’, London July 2013 and ‘Premiere Classe’, Paris 2012.



BEA - Belgian Entertainment Association

• Belgium
• Entertainment Providers

• PR & Marketing Intern

  • Feb 2011 - May 2011

  BEA is a trade association representing the Music Companies, publishers of Audiovisual Content and Games publishers. - Development of the project ‘Fair Play’: promote legal downloading of music thanks to the deployment of a communication strategy, with selected musicians (relations with record labels) as the face of the campaign to underline the importance of supporting talents, and creating a tribe. - Other tasks linked with PR and communication department: organisation of press conferences, publications and online tracking. Show less



Modo Brussels

• Belgium

• Communication & Marketing intern

  • Jul 2009 - Aug 2009

  Created itinerary and helped for the organization of Mathieu Lehanneur’s exhibition ‘Le Plus Bel Air de Brussels’ at Designed In Brussels. Initial meetings with young designers reviewing their brand image and expectations at Modo Bruxellae. Created itinerary and helped for the organization of Mathieu Lehanneur’s exhibition ‘Le Plus Bel Air de Brussels’ at Designed In Brussels. Initial meetings with young designers reviewing their brand image and expectations at Modo Bruxellae.