Francesca Martina

EU Market Lead at zkPass
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Contact Information
Location
Italy, IT
Languages
  • Italian Native or bilingual proficiency
  • Spanish Professional working proficiency
  • English Full professional proficiency

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Bio

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David Medak

Francesca was always detail oriented and great at managing multiple priorities. Great to work with.

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Credentials

  • Health Coach
    Institute of integrative Nutrition

Experience

    • United States
    • Blockchain Services
    • 1 - 100 Employee
    • EU Market Lead
      • Sep 2023 - Present

      I focus on achieving market expansion in the EU. I collaborate with our tech team to explore ways to implement our protocol with other projects to form strategic partnerships. Also, work with our team to facilitate EU regulatory compliance and oversee the process of achieving EU certification. I focus on achieving market expansion in the EU. I collaborate with our tech team to explore ways to implement our protocol with other projects to form strategic partnerships. Also, work with our team to facilitate EU regulatory compliance and oversee the process of achieving EU certification.

    • Canada
    • Financial Services
    • 500 - 600 Employee
    • Foreign Exchange Trader
      • May 2023 - Present

      Professional Forex Trader, learning to analyze market trends, execute trades, and manage risk. Specialized in day trading, breakouts, and scalping strategies to maximize profitability. Proficient in conducting thorough market research and utilizing technical indicators to inform trading decisions. Skilled in analyzing currency pairs, monitoring economic factors, and identifying profitable trading opportunities. Demonstrated ability to execute precise trades with a disciplined approach to risk management. Consistently achieved positive returns by capitalizing on market volatility and implementing effective trading strategies. Continuously staying updated with market developments and industry trends to adapt trading strategies accordingly. Show less

    • France
    • Financial Services
    • 1 - 100 Employee
    • Business Development & Marketing Strategist
      • Aug 2022 - Mar 2023

      Developed and implemented a plan to rebrand Alrite to Ubiloan, identifying the startup’s core values, focusing the marketing strategy on building trust, and utilizing storytellers to create a startup culture. Successfully collaborated with cross-functional teams to lead marketing campaigns that increased brand awareness on social media followers and partnerships with key players in the web3 game. Collaborated with cross-functional teams to identify new business opportunities and secure partnerships with key industry players. Show less

    • Mexico
    • Blockchain Services
    • 1 - 100 Employee
    • Founder
      • Jan 2022 - Mar 2023

      Mentoring women to to learn about decentralized finance and technology, connect them to new opportunities and to the adoption of crypto. Bringing more visibility to women in Web3, Blockchain, AI, Gamefi, and Metaverse technologies. Mentoring women to to learn about decentralized finance and technology, connect them to new opportunities and to the adoption of crypto. Bringing more visibility to women in Web3, Blockchain, AI, Gamefi, and Metaverse technologies.

    • United Arab Emirates
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Ethics Director
      • Jun 2022 - Feb 2023

      An AI ethics director is responsible for upholding ethical standards in developing and using artificial intelligence (AI) technologies. They establish guidelines and policies that promote fairness, transparency, accountability, and privacy in AI systems. They assess potential risks, engage with stakeholders, and ensure compliance with laws and regulations. Additionally, they review AI projects for ethical implications and provide training to enhance ethical awareness. They strive to create a responsible and socially beneficial AI ecosystem. Show less

    • United States
    • Printing Services
    • 1 - 100 Employee
    • Production Manager
      • Jan 2016 - Jan 2018

      Exceeded monthly sales goals by offering current clients solutions for better quality production, resulting in an additional $300,000 annual sales. Managed daily inbound leads resulting in closing 140 new accounts annually by delivering in- person sales presentations and providing product education. Strategically developed and implemented plans for online marketing, including managing social media accounts and buying Facebook and Google ads, increasing sales leads and brand awareness. Lowered production expenses and maximized production hours by streamlining schedules. Reconcile invoices and accounts. Show less

    • United States
    • Events Services
    • 1 - 100 Employee
    • Administrative Assistant Event Coordinator
      • Jun 2010 - Dec 2012

      Created and implemented procedures for communication between departments and a filing system creating a more functional work environment. Responsibilities included attendee event registration pre-event, day of event check-in, on-site VIP management, and general day of event execution duties. Vendor management included sourcing promotional products, promotional material, and signage design and printing. Assisted in budget management and reconciling monthly accounting invoices. Created and implemented procedures for communication between departments and a filing system creating a more functional work environment. Responsibilities included attendee event registration pre-event, day of event check-in, on-site VIP management, and general day of event execution duties. Vendor management included sourcing promotional products, promotional material, and signage design and printing. Assisted in budget management and reconciling monthly accounting invoices.

    • India
    • Information Technology & Services
    • 1 - 100 Employee
    • Web Consultant
      • May 2007 - Jan 2010

      Web consultant specializing in website strategy for the hospitality industry and tailoring a user-friendly presentation with eye-catching pictures and video user experience. I provided customized solutions to restaurants, boutique hotels, and photography studios to create and optimize their online presence. By thoroughly analyzing their objectives, I offered three comprehensive packages and gave practical recommendations to drive traffic, improve traffic, and enhance user engagement. My industry expertise, best practices, and emerging technologies allow me to develop effective strategies aligned with your business goals. Show less

Education

  • UC Irvine
    Psychological Sciences
    2018 - 2021
  • Institute for Integrative Nutrition
    Health Coach, Holistic Nutrition
    2017 - 2018
  • Academy of Naturopathy - A.N.E.A.
    Naturopata, Alternative Medicine
    2014 - 2015
  • Glendale Community College
    AA Visual Arts, Graphic Design
    2008 - 2011

Community

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