Experience

Sojourn Cellars
• United States
• Beverage Manufacturing
• 1 - 100 Employee
• Hospitality Manager

  • Jul 2022 - Present

Freedom Mortgage
• United States
• Financial Services
• 700 & Above Employee
• Production Assistant

  • Aug 2020 - Jul 2022

Rutherford Wine Company
• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee
• Director of Hospitality

  • Oct 2017 - Feb 2020


Ca'Momi Napa Valley

• Direct To Consumer Manager

  • Feb 2014 - Oct 2017

  Creating and implementing direct to consumer sales programs. Creating and implementing direct to consumer sales programs.



Baldacci Family Vineyards

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Direct Sales Manager

  • Jan 2009 - Feb 2014

  Direct Sales Manager: Responsibilities include: Sales training and goal setting for tasting room staff. Manage all distributors and brokers for wholesale accounts outside of California. Foster and manage a productive, results-oriented relationship with distributors, including extensive education and motivation of the distributors’ sales force. Responsible for all offsite sales in Northern California including active and new retail and restaurant accounts. Maintain existing accounts, relationships, and distribution. Develop, implement and execute sales programs and pricing strategies. Conduct consumer and trade tastings. Wine Club Director, Created current wine clubs. Manage and Create wine club incentives for staff and customer retention. Responsible for all club communications, collateral and events. Maintain customer database and handle club member correspondence and membership updates. Hospitality Responsibilities, Maintain the estates tasting areas by setting the stage for the tastings, created the Cellar Reserve experience including the wine and cheese pairings. Organize all supplies for the tasting room, handle all merchandising responsibilities including inventory, stocking, and display. Discover new and unique items to include. Handle/resolve customer issues and complaints. Respond to all inquiries from website. Marketing Responsibilities: Direct all marketing materials and collateral. Support Hospitality Manager with offsite events and networking, create all merchandising displays. Responsible for all Baldacci “beatification” projects including the guest houses, The Cellar, Tasting Room and patios, onsite signage, color schemes and interiors of guest houses and Tasting Room. Event planning: Manage and plan all aspects of events (including budgets) with the goal of educating, entertaining, and promoting our wines to our guests. Shipping: Managed shipping department and compliance reporting in 2010 and 2011 in addition to other duties. Show less



Cresleigh Homes

• United States
• Construction
• 1 - 100 Employee

• Vice President, Sales and Marketing

  • Jan 2006 - Dec 2008

  Vice President, Sales and Marketing. Responsible for identifying and implementing new market opportunities, marketing communication programs; and improving existing marketing processes and results. Creating and implementing sales plans, recruiting and hiring sales staff, managing and supporting sales staff to achieve sales goals in order to meet company business plan. Organize and conducting weekly sales meetings, including cultural and sales training for staff. With the ever changing market conditions and many different markets within the Bay Area and the Sacramento area, assessed ways of differentiation and positioning for sales staff and home builder. Prepare and manage all project budgets from acquisition through build out. Manage all subcontractors. Work closely with Land Acquisition and Purchasing Department providing the pro forma and marketing studies for new projects. Manage all model complexes, merchandising, signage plans, advertising, public relations and websites. Show less



Warmington Residential

• United States
• Construction
• 1 - 100 Employee

• Marketing Director

  • 2002 - 2005

  Marketing Director. Developed and implemented sales and marketing plans for all existing and upcoming communities. Coordinated all new model complexes and sales offices, including grand openings. Managed all advertising, branding and marketing initiatives. Managed all merchandising, developed and supervised model maintenance plans. Worked closely with Director of Purchasing to create standards and upgrades for all projects. Worked closely with Vice President of Sales and Marketing to recruit, train and retain/support sales staff. Show less