Fran Everist
Director of Sales and Marketing at Hedsor House - Luxury, Private Events Venue- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Victoria Macmillan Bell
I was very fortunate to work with Fran at The Goodwood Group. What a unique talent. Her skills and experience second to none. She stood out for me in so many ways, especially in her interpersonal skills, getting the absolute best from the individual members of her team and collectively so too. A driven and dedicated lead, very safe hands and a breath of fresh air.
Laura Allen
I had the absolute pleasure of working under Fran during her time at Goodwood. Her leadership skills, upbeat nature and vast marketing knowledge made her an excellent role model for our team. With Fran's guidance, my confidence at work grew tenfold. Fran approaches every situation with a calm, positive outlook and always seems to know exactly what to do. Above all, Fran is excellent at creating a family-like team dynamic and is passionate about bringing people together and celebrating their strengths.
Victoria Macmillan Bell
I was very fortunate to work with Fran at The Goodwood Group. What a unique talent. Her skills and experience second to none. She stood out for me in so many ways, especially in her interpersonal skills, getting the absolute best from the individual members of her team and collectively so too. A driven and dedicated lead, very safe hands and a breath of fresh air.
Laura Allen
I had the absolute pleasure of working under Fran during her time at Goodwood. Her leadership skills, upbeat nature and vast marketing knowledge made her an excellent role model for our team. With Fran's guidance, my confidence at work grew tenfold. Fran approaches every situation with a calm, positive outlook and always seems to know exactly what to do. Above all, Fran is excellent at creating a family-like team dynamic and is passionate about bringing people together and celebrating their strengths.
Victoria Macmillan Bell
I was very fortunate to work with Fran at The Goodwood Group. What a unique talent. Her skills and experience second to none. She stood out for me in so many ways, especially in her interpersonal skills, getting the absolute best from the individual members of her team and collectively so too. A driven and dedicated lead, very safe hands and a breath of fresh air.
Laura Allen
I had the absolute pleasure of working under Fran during her time at Goodwood. Her leadership skills, upbeat nature and vast marketing knowledge made her an excellent role model for our team. With Fran's guidance, my confidence at work grew tenfold. Fran approaches every situation with a calm, positive outlook and always seems to know exactly what to do. Above all, Fran is excellent at creating a family-like team dynamic and is passionate about bringing people together and celebrating their strengths.
Victoria Macmillan Bell
I was very fortunate to work with Fran at The Goodwood Group. What a unique talent. Her skills and experience second to none. She stood out for me in so many ways, especially in her interpersonal skills, getting the absolute best from the individual members of her team and collectively so too. A driven and dedicated lead, very safe hands and a breath of fresh air.
Laura Allen
I had the absolute pleasure of working under Fran during her time at Goodwood. Her leadership skills, upbeat nature and vast marketing knowledge made her an excellent role model for our team. With Fran's guidance, my confidence at work grew tenfold. Fran approaches every situation with a calm, positive outlook and always seems to know exactly what to do. Above all, Fran is excellent at creating a family-like team dynamic and is passionate about bringing people together and celebrating their strengths.
Experience
-
Hedsor House - Luxury, Private Events Venue
-
United Kingdom
-
Hospitality
-
1 - 100 Employee
-
Director of Sales and Marketing
-
Aug 2023 - Present
-
-
Head of Sales and Marketing
-
Jan 2021 - Aug 2023
-
-
-
-
Career Development Coach
-
Feb 2021 - Present
-
-
-
The Goodwood Group
-
United Kingdom
-
Events Services
-
300 - 400 Employee
-
Head of Marketing and Communications
-
Feb 2016 - Nov 2020
Leading a team of 9 my current role involves managing marketing strategy across five sports businesses at Goodwood to achieve ambitious ticketing, hospitality, and membership sales. I additionally lead the marketing for major new, ticketed B2C events, and manage the development of new brands and partnerships for the sports division. Achievements:• Created the brand for World Horse Racing, a new digital platform, which tells the stories behind the sport. It achieved 18m video views in first year of launch, along with a 50k social following.• Developed a new, niche music event brand for Goodwood with the aim of attracting an affluent, younger demographic to the estate. Achieved two sell-out events in first year and developed a strong, new digital following on social channels.• Created and led a new product review programme strategy across Goodwood’s Sports division, which has resulted in several successful new B2B and B2C products, and an increase in associated revenues and customer satisfaction ratings (from NPS +50 to +78)• Increased sales of track driving experiences fourfold over the last 3 years through a sharp focus on eCRM, SEO/PPC and content marketing• Initiated a new partnership programme with Hult Executive Education, which has successfully introduced Goodwood to a new sector and the lucrative Chinese education market • Lead the team to win the ‘Digital Excellence Award’ three years running at the RCA’s Annual Sports Awards Show less
-
-
Marketing and Product Manager - Sports
-
Aug 2015 - Feb 2016
Responsible for the delivery of brand, marketing communications and product development strategy for Sport division at Goodwood.
-
-
-
Trafalgar Theatres
-
United Kingdom
-
Performing Arts
-
1 - 100 Employee
-
Head of Marketing & Corporate Partnerships
-
Oct 2011 - Jul 2015
Brought in to lead the marketing, ticketing and corporate partnership functions for a brand new entertainment venue in Guildford - G Live, developing a new brand and audience. • Developed and launched a new membership for the venue, with over 2k sign ups in first year • Increased hospitality sales by 30% over four years, increased online bookings to 73% of sales, and developed a strong customer experience, which was recognised with three Customer Service Awards. • Brought in a new revenue stream of £90k from corporate partnerships Show less
-
-
-
-
Freelance Marketing and PR Consultant
-
Jun 2006 - Oct 2011
Retained clients included Allianz Insurance, Guildford Spectrum Leisure Complex, Yvonne Arnaud Theatre and the Surrey Community Foundation. Selected achievements include: • Developing the annual Junior Fitness Challenge programme for Freedom Leisure to encourage children to become more active, winning the endorsement of the Minister of Health and Roger Black MBE, and seeing 500 children a year benefit from involvement • Managing a successful charity partnership for Allianz Insurance as part of their CSR strategy, with the resulting donation of £98,000 over the year and strong staff engagement and satisfaction • Developing marketing communications, and prestigious events for ultra HNW philanthropists for the charity, the Community Foundation, which resulted in annual funds of £1m. • Developing strong corporate partnerships for the Yvonne Arnaud Theatre to help secure a £100,000 pa income stream Show less
-
-
Education
-
CIM | The Chartered Institute of Marketing
-
University of Leicester
BA Hons Art History
Community
