Experience

Spartapp

• Mexico
• Advertising Services
• 1 - 100 Employee

• Founder & Co-CEO

  • Apr 2023 - Present

  Ciudad de México, México Our job is to grow apps by mainly focusing on profit-driven acquisition, retention, monetization, apptech and data. We exist because agencies never understood the concept of revenue-driven growth.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Growth & Product Consultant

  • Feb 2018 - Present

  México



Shappi

• United States
• Consumer Services
• 1 - 100 Employee

• Head Of Marketing

  • Jan 2022 - Apr 2023

  Los Ángeles, California, Estados Unidos Shappi is reinventing international logistics and making it reliable, fast, and affordable for everyone.



Rocket Lab | Mobile App Growth

• United States
• Advertising Services
• 1 - 100 Employee

• Head of Growth & Media Buying

  • Oct 2021 - Feb 2022

  Ciudad de México, México

• Head of Performance Marketing

  • Jan 2021 - Oct 2021

  México



Tiendamia

• United States
• Internet Marketplace Platforms
• 200 - 300 Employee

• Argentina Growth Manager

  • Oct 2020 - Jun 2021

  Argentina I manage multiple areas focused on generating higher revenue and constantly improving KPIs. At the same time I plan, implement and report campaigns from Google Ads, Facebook Ads and other advertising platforms. Finally, I manage different projects focused on increasing revenue, retaining and building loyalty. The areas I manage are: - Product - UX/UI - Design - eMail Marketing - Soft Marketing - Front End - Back End - BI



Solventa SAS

• LatAm Digital Marketing Manager

  • May 2019 - Sep 2020

  Argentina I lead the Marketing team and four agencies for LatAm. The team works with a methodology by objectives through Sprints and Scrums. We develop Marketing and communication activities for Argentina, Colombia and Peru. We are a multidisciplinary team with a Graphic and motiongraphic designer, a Communications Manager, a PR Manager, a Back-end developer and a Front-end developer. The main objectives of the team are: Sales; Decrease in CPA (Cost per… Show more I lead the Marketing team and four agencies for LatAm. The team works with a methodology by objectives through Sprints and Scrums. We develop Marketing and communication activities for Argentina, Colombia and Peru. We are a multidisciplinary team with a Graphic and motiongraphic designer, a Communications Manager, a PR Manager, a Back-end developer and a Front-end developer. The main objectives of the team are: Sales; Decrease in CPA (Cost per action); Retention; Renewal; Loyalty; User experience performance (UX); User interface performance (UI).

• Performance Digital Marketing specialist

  • Feb 2019 - May 2019

  Argentina Improve the performance of the following items: Google Ads and Facebook Ads digital campaigns; SEO; Sales flow; Conversion funnel; CPC, CTR, CPA, ROAS & ROI.



AdCap Securities

• Financial Services
• 1 - 100 Employee

• Growth Marketing specialist

  • May 2018 - Feb 2019

  Argentina Email Marketing (10%) SEO & SEM (25%) Facebook Ads - Google Ads (25%) Community Manager (15%) Marketing Ideas and Improvements (15%) WEB Design (10%)



University of Palermo

• Research Services
• 1 - 100 Employee

• Growth Marketing Analyst

  • Oct 2016 - May 2018

  Argentina -



Mercedes Papel

• Retail

• Management & Marketing

  • Jan 2010 - Sep 2016

  Argentina -