Françoise den Otter

Digital Marketing Consultant at EOLAS, groupe Business & Decision
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Contact Information
us****@****om
(386) 825-5501
Location
Grenoble, Auvergne-Rhône-Alpes, France, FR
Languages
  • Dutch Native or bilingual proficiency
  • English Native or bilingual proficiency
  • French Full professional proficiency
  • German Limited working proficiency
Skills

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Credentials

  • Semrush Advertising Toolkit Certification
    Semrush
    Jun, 2022
    - Nov, 2024
  • Google Ads Display Certification
    Google Ads
    Jan, 2022
    - Nov, 2024
  • Google Ads Search Certification
    Google Ads
    Jan, 2022
    - Nov, 2024
  • Google Ads Shopping Certification
    Google Ads
    Jan, 2022
    - Nov, 2024
  • Formation Gérer et piloter un projet digital
    VISIPLUS academy
    Jul, 2019
    - Nov, 2024
  • LinkedIn Marketing Solutions Fundamentals
    LinkedIn
    Jun, 2022
    - Nov, 2024
  • AI-Powered Shopping ads Certification
    Skillshop
    Jan, 2023
    - Nov, 2024
  • Google Ads Display Certification
    Skillshop
    Jan, 2023
    - Nov, 2024
  • Google Ads Search Certification
    Skillshop
    Dec, 2022
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google analytics
    Apr, 2022
    - Nov, 2024

Experience

  • Eolas
    • France
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Digital Marketing Consultant
      • Jan 2022 - Present

      • Campaign Management and optimization : SEA, SMO, SEO, Display. Goals: Conversion, Reach, Awareness and Lead Generation. • Digital Acquisition Strategy and Consultancy • SEO management and optimization • Analytics Data Monitoring and building Dashboards • Campaign Management and optimization : SEA, SMO, SEO, Display. Goals: Conversion, Reach, Awareness and Lead Generation. • Digital Acquisition Strategy and Consultancy • SEO management and optimization • Analytics Data Monitoring and building Dashboards

  • SPARTOO
    • France
    • Technology, Information and Internet
    • 100 - 200 Employee
    • E-Marketing Manager Netherlands/Germany/Denmark/Belgium
      • Sep 2013 - Jan 2022

      - Search Engine Advertising (SEA): PPC Campaign Management and Development for 10 international accounts and back-up PPC campaign management Spartoo.com - Mentoring and training colleagues SEA - Affiliate management - Data feed management Shopbots and CSS partners - E-mail marketing campaigns and lead generation - Display Campaign management : DPA Facebook / Criteo / RTB - Search Engine Optimization (SEO) - Competitive benchmarking fashion retailers - Website content optimization for the Dutch, Belgium and German websites Show less

  • SPARTOO
    • France
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Bilingual Customer Service Representative / Translator
      • 2011 - 2013

      - Customer Service and support for Dutch and Belgium customers, before and after-sales services - Translations website, newsletters, implementation translation robot - Optimizing Organic Search Queries, conduct keyword research - Optimizing Payed Search Queries - Managing Social Media Accounts (Facebook, Google+, Twitter) - SEO: Directory listings, Backlinking, Optimisation website content - Customer Service and support for Dutch and Belgium customers, before and after-sales services - Translations website, newsletters, implementation translation robot - Optimizing Organic Search Queries, conduct keyword research - Optimizing Payed Search Queries - Managing Social Media Accounts (Facebook, Google+, Twitter) - SEO: Directory listings, Backlinking, Optimisation website content

  • TAI Assistance
    • Insurance
    • 1 - 100 Employee
    • Inbound Customer Service Insurance Officer
      • 2010 - 2011

      - Customer care in line with the guaranteed coverage of the insurance policies. - Offering assistance tailored solutions for logistics companies of North and East Europe, - Privileged interlocutor in matters concerning Netherlands, Ireland and England. - Adaptability and quick decisions making in emergency situations. - Fast identification of customers and their specific problems - Advising and orienting customers towards an appropriate solution - Customer care in line with the guaranteed coverage of the insurance policies. - Offering assistance tailored solutions for logistics companies of North and East Europe, - Privileged interlocutor in matters concerning Netherlands, Ireland and England. - Adaptability and quick decisions making in emergency situations. - Fast identification of customers and their specific problems - Advising and orienting customers towards an appropriate solution

  • Collège Saint Joseph
    • Voiron
    • Assistent English Teacher
      • 2009 - 2010

      Teaching conversational English to secondary school students. Developing content and teaching materials corresponding to the official teaching programs. Teaching conversational English to secondary school students. Developing content and teaching materials corresponding to the official teaching programs.

  • Logicall Results Ltd
    • United Kingdom
    • Marketing and Advertising
    • 1 - 100 Employee
    • Telemarketing Projectmanager
      • 2007 - 2008

      - Telemarketing Project Manager BtoB: Selligent, Google, Oracle, Kodak, Option Software. - Implementing Marketing surveys / Analyzing data - Managing Dutch telemarking team - Lead generation, appointment setting, telephone research - Direct marketing and targeted mailing - Telemarketing Project Manager BtoB: Selligent, Google, Oracle, Kodak, Option Software. - Implementing Marketing surveys / Analyzing data - Managing Dutch telemarking team - Lead generation, appointment setting, telephone research - Direct marketing and targeted mailing

  • Gemeente Delft
    • Netherlands
    • Government Administration
    • 700 & Above Employee
    • Social Science Researcher
      • 1999 - 2006

      - Responsable for the conception, coordination and execution of quantitative and qualitative social research projects. - Responsable for benchmarking and monitoring social policy. - Responsable for online panel research - Usability tests websites / improving User Interface and User Experience - Conception and implementation of policy evaluations - Mentoring and training junior policy researchers - Responsable for the conception, coordination and execution of quantitative and qualitative social research projects. - Responsable for benchmarking and monitoring social policy. - Responsable for online panel research - Usability tests websites / improving User Interface and User Experience - Conception and implementation of policy evaluations - Mentoring and training junior policy researchers

Education

  • University of Bristol
    Master of Science (MSc), Social Sciences
    2006 - 2008
  • Erasmus University Rotterdam
    Master of Arts (M.A.), Social Science and Public Policy
    1997 - 2001
  • Avans Hogeschool Breda
    Bachelor of Arts (BA), Art/Art Studies, General
    1990 - 1995

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