Fozia Rasheed

Assistant Manager PPC at US Apparel & Textiles
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Contact Information
us****@****om
(386) 825-5501
Location
Lahore District, Punjab, Pakistan, PK

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Experience

    • Pakistan
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Assistant Manager PPC
      • Jun 2021 - Present

    • Supply Chain Professional
      • Jan 2019 - Present

    • AM Marketing Operations
      • Dec 2016 - Sep 2018

      •Conduct market research, observe market trends and analyze and monitor competition strategies on brand activities and utilizing the information to take further steps for brand development and business improvement•To lead operations team for their monthly KPIs follow up•Prepare and implement Marketing plan as per Business needs •Devise promotional strategies for social media platforms in co-ordination with the department head to engage fans for enhancing brand equity•Devising optimal ATL and BTL strategies for brand development in co-ordination with the department head by observing market trends and surveys.•Feasibility studies for product development and new product launches

    • Pakistan
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Supply Chain & Sourcing Officer
      • Jan 2012 - Nov 2016

      •Planning the marketing requirements (of 4 different divisions or sale regions throughout the world) in advance to deliver raw material efficiently and ensure the sleek operations of my organization •Responsible for the purchasing of Yarn from different suppliers. .•Follow up purchase order and arrange delivery in given time period.•Demand planning and shipment scheduling of almost 2.4 Million Meters production, raw material per month.•To conduct weekly meeting of production & marketing team for operational optimization and future forecasting•Coordinate with Central Store for Material Inspection Issues.•Coordinate with accounts/finance for payment issues and submission of sales tax invoice.•Deal Quality matters commercially like complaints/feedbacks•Controlling stock levels of raw material and finished product as well•Daily data collection of raw material for local prices and international prices for price negotiations with supplier in order to make the finest deal.•Responsible for controlling the complete supply chain from raw material planning to finally well in time fabric delivery.•To ensure the deliveries on standard lead time (35 to 40 days).•Maintaining re-order level in coordination with store.•Generate a report of pending indents & Orders to resolve issues

Education

  • Institute of Administrative Sciences, University of the Punjab, Lahore - Pakistan
    Masters in Marketing, Marketing/Marketing Management, General
    2016 - 2018
  • University of the Punjab
    B.Com, Business/Commerce, General
    2010 - 2012

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