Consultant Data Marketing

• Sep 2022 - Present

UnNest - Data Marketing & Tech Consulting Full Remote Native / Employees First / Execution & Zero Defects Avec UnNest, nous aidons nos clients à déployer un environnement data moderne, et à prendre le contrôle de leurs données pour mesurer et améliorer leur performance opérationnelle. Sujets d'expertise : - Digital analytics et mesure du ROI des investissements marketing - Pilotage de projets data - Structuration et consolidation de la donnée (Data Warehouse) Technologies courantes : - Data pipelines et connecteurs : Fivetran, Stitch, dbt - Environnement cloud : Google Cloud Platform, Snowflake - Data Science : GCP, Dataïku - Visualisation et exploration : Google Data Studio, Tableau, PowerBI, Metabase Show less

Formateur

• Oct 2020 - Present

Cours donnés : - Introduction au marketing digital et aux stratégies d'acquisition- SEO : créer un audit sémantique (analyse du positionnement, définir un mot clé...)- SEO : créer un audit technique (analyse de crawl, logs, search console)- SEO : créer un audit de linking (analyse des profils de liens, stratégies...) - Gestion de projet : la posture de consultant et le pilotage d'un projet

Responsable pédagogique

• Mar 2022 - Aug 2022

Responsable pédagogique pour la promo n°5 du parcours : Expert SEO- Création du référentiel de formation à destination de la Direction de la certification professionnelle de France compétences. - Création d'un syllabus : avec le détails des modules et thèmes abordés.- Recrutement des intervenants et planning d'interventions- Pilotage des cas pratiques : suivi d'un projet "fil rouge" pendant les 3 mois de formations théorique des apprenants

Manager SEO

• Oct 2020 - Jan 2022

Chef de projet SEO

• Dec 2017 - Oct 2020

Responsable Start-up

• May 2017 - Oct 2017

Project Manager Assistant

• Jan 2016 - Jun 2016

CRM and e-CRM Project Manager Assistant for Club Med - Follwow creations between the creation part and the client - Participation to weekly appointment with the CRM Club Med team - Work on brief and debrief from Club Med - Work on the intelligence tourism business CRM and e-CRM Project Manager Assistant for Club Med - Follwow creations between the creation part and the client - Participation to weekly appointment with the CRM Club Med team - Work on brief and debrief from Club Med - Work on the intelligence tourism business

Search Engine Optimization and Search Engine Advertising Executive

• Aug 2014 - Jan 2015

SEO Activities: • Perform ongoing keyword discovery, expansion and optimization • Research and implement search engine optimization recommendations • Research and analyze competitor advertising performances • Work with the client development team to ensure SEO best practices are properly implemented • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns • Stay abreast of new technologies, tools, research and best practices in the paid search space SEA Activities: • Update campaigns under direction of Account Management staff following seasonal launch & promotional calendars: landing pages, ad copy, keywords, bidding • Track, report, and analyze website analytics and PPC initiatives and campaigns • Work on campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. • Generate ongoing weekly & monthly reporting, performance analyses and insights for clients Main clients: L'Oréal, Allianz Assistance, Amer Sport (Salomon & Suunto), Moët Hennessy Collection Show less

Web Marketing Assistant

• Jun 2014 - Jul 2014

Website update (set up promotion pages, loading product catalogue) in cooperation with Marketing and Procurement Dpts, participate to the website animation, analyse website and newsletter visibility and traffic. Website update (set up promotion pages, loading product catalogue) in cooperation with Marketing and Procurement Dpts, participate to the website animation, analyse website and newsletter visibility and traffic.

Sales Assistant

• Jun 2013 - Jul 2013

Sold sporting goods to customers, organize stocks and communication with the head office. Advised customers about the different products and formation in merchandising. Sold sporting goods to customers, organize stocks and communication with the head office. Advised customers about the different products and formation in merchandising.

Tennis Coach assistant

• 2011 - 2012

Tennis Coach assistant one time a week Coached young players to play tennis Tennis Coach assistant one time a week Coached young players to play tennis