Experience

Flow Alkaline Spring Water

• Canada
• Food and Beverage Services
• 1 - 100 Employee

• Vice President, Product Innovation

  • 2019 - Present

  Expanding Flow's eco-friendly, alkaline spring water brand into new wellness and functional products. Expanding Flow's eco-friendly, alkaline spring water brand into new wellness and functional products.



Constellation Brands

• United States
• Food and Beverage Services
• 700 & Above Employee

• Vice President Marketing, Emerging Categories

  • 2018 - 2018

  Expanded Constellation's business into cannabis beverage industry in Canada and other legal markets. Expanded Constellation's business into cannabis beverage industry in Canada and other legal markets.



Proximo Spirits Canada, Inc.

• Canada
• Beverage Manufacturing
• 1 - 100 Employee

• Marketing Director

  • 2014 - 2018

  Marketing Director on portfolio of global brands including Jose Cuervo and 1800 Tequila, The Kraken Black Spiced Rum, Three Olives Vodka Marketing Director on portfolio of global brands including Jose Cuervo and 1800 Tequila, The Kraken Black Spiced Rum, Three Olives Vodka



Molson Coors Beverage Company

• United States
• Food & Beverages
• 700 & Above Employee

• Marketing Director, Innovation

  • 2012 - 2014

  Expanded Innovation team at Molson Coors, defining new roles, processes and ways of working. Built a funnel of incremental, profitable and diverse new products for Canadian market. Identified strategic white space opportunities using break-through ideation and research techniques. Engaged retailers early and throughout development process to ensure maximum in-market success.Extended Molson's portfolio from beer into new categories (ciders, ready to drink beverages) and new-to-world brands for first time in Molson's history.Successfully launched several new products to Canadian marketplace in 2013, including Molson Canadian Cider, Molson Canadian Wheat, Rickard's Shandy, Coors Banquet and first-to-market Vented Can technology.



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Marketing Director, Innovation

  • 2010 - 2011

  Led Innovation department, including overall innovation strategy, pipeline and resource allocation. Took on start-to-finish accountability from concept through post-launch evaluation. As a member of both Diageo's Marketing and Commercial Leadership Teams, influenced overall portfolio strategy, P&L, organizational design and employee engagement initiatives.

• Senior Marketing Manager

  • 2009 - 2010

• Marketing Manager

  • 2007 - 2009



Cadbury plc.

• National Category Development Manager

  • 2005 - 2007

  Led commercial strategy for brands such as Dentyne and Trident, with key grocery, mass and drug customers. Included promotional and pricing strategy and execution, trade spend optimization, development and training of new sales tools, and commercialization of over 10 new products. Led commercial strategy for brands such as Dentyne and Trident, with key grocery, mass and drug customers. Included promotional and pricing strategy and execution, trade spend optimization, development and training of new sales tools, and commercialization of over 10 new products.



Labatt Breweries of Canada

• Beverage Manufacturing
• 700 & Above Employee

• National Marketing Manager

  • 2003 - 2005

  Managed portfolio of Inbev global import specialty and partner brands (Beck's, Brahma, Guinness Extra Stout), including consumer communication strategy, packaging, pricing, promotional strategy and execution. As Canada lead on Global team, launched Brahma beer from Brazil in 8 countries.

• Senior Manager, Customer Marketing

  • 2002 - 2003

• National Category Manager, Oland Specialty Beer Co. division

  • 1999 - 2002