Fortuney Rucker

Founder at Preference Talent Group
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Contact Information
us****@****om
(386) 825-5501
Location
San Francisco, California, United States, US

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5.0

/5.0
/ Based on 2 ratings
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Jose M. Rodas

Ms. Fortuney Rucker is, without doubt, one of my top students. It has been a pleasure to work with Ms. Rucker as part of the teaching team for one of the classes I was a teaching assistant at the University of Arizona. Ms. Rucker is a great listener, a compassionate colleague, and an organized individual. The completion of her tasks has been outstanding and has shown great effort in completing goals in a timely fashion. I would highly recommend Fortuney. If you have any questions, feel free to contact me.

Timothy M. Ottusch

I would highly recommend Fortuney for any one's organization. I had the pleasure of having Fortuney as a student and then as a teaching assistant during her undergraduate studies. As a teaching assistant she carried the load of what should have been two people with professionalism, timely turnaround of assignments, and a positive attitude. Her participation in small and large group assignments during her time as a student, and her one-on-one and small group interactions as a teaching assistant showed her versatility in working with people. She has an inviting personality that puts people at ease and has the ability to clearly communicate her thoughts. She is also a good, clear writer, and through her writing has shown an ability to research and synthesize information well. I highly recommend Fortuney given her abilities in working alone and in terms, whether it be through verbal or written means. Please let me know if you have any questions.

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Experience

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Founder
      • Apr 2020 - Present

      PTG is an industry-leading talent management firm exclusively managing influential women of color in the Social Media Marketing & Entertainment Industries. Brand Services: Strategy Building We leverage industry research and analysis to develop or refine your digital marketing strategy to successfully and authentically target consumers of color. Casting We review your goals and KPIs and then pair you with the top recommendations from our pre-vetted, collectively managed, and widely diverse roster of talent. Project Management We simplify the process, managing programs from start to finish with one point of contact and one consolidated payment. Content Production We guide our Influencers to help them produce high-quality, authentic & impactful content based on audience data. Content Distribution & Media Partnerships We combine the impact of paid digital advertising with traditional media buy to amplify your brand story. Talent Services: Inbox & Calendar We manage your inbox while you maintain full visibility into all opportunities – from paid collaborations, to gifting and PR events. Your calendar will be kept up-to-date in real time with all deadlines and important dates. Brand Outreach We work side-by-side with you to create an outreach strategy and pitch that reflects your brand. Campaign Management We handle all of the administrative aspects of a campaign: the negotiations, contract review, invoicing, briefing, approval process, go-live schedule, and reporting. Press Management We pitch you for Speaking Engagements, Event Appearances, and Publication Features to grow your personal brand. Legal & Accounting We coordinate all legal and accounting matters on your behalf to ensure contracts are in your best interest and that payments are made on time. Show less

    • India
    • Consumer Services
    • 1 - 100 Employee
    • Campaign Manager-SMB Clients
      • Nov 2019 - Apr 2020

      Directly managed the full SaaS lifecycle for over 120 SMB (Small to Midsize Business) accounts, including but not limited to onboarding, customer success, strategy, support and upsell and churn. Interfaced with SMB verticals including but not limited to Beauty, Fashion/Apparel, Lifestyle, Fitness, Retail. Led the SMB onboarding process, acting as the primary point of contact and liaison on behalf of AspireIQ for all things pertaining to SMB clients. Managed the customer success objectives for each SMB client newly boarding the AspireIQ Influencer Marketing Platform to ensure that each client was equipped with the technical information to become experts at navigating the customer-facing side of the platform.Owned the SMB digital marketing and sales strategy process, acting as the lead strategist to understand each SMB's business objectives, goals, and other key performance indicators to create customized recommendations that increase their ROI.Provided first-stop technical/trouble shooting support to all SMB and enterprise clients as well as the internal AspireIQ departments for platform malfunctions, errors, and other technical issues. Engaged SMB clients to upgrade their SLA and deterred efforts to churn from the platform by understanding the misalignment and resetting/reworking goals and expectations. Show less

    • Marketing Campaign Associate
      • Jun 2019 - Nov 2019

      Executed competitive social media marketing strategies for world-renowned brands, including Morphe Brushes, Torrid, and Paul Mitchell.Provided SaaS client success through all steps of the account lifecycle.Conducted extensive analysis and supporting key elements of campaign management to certify win-win outcomes, streamlined client communication, and effective asset management.Liaised customers by creating reports and sharing insights with internal teams.

    • New Zealand
    • Financial Services
    • Marketing Operations Analyst-Consultant Contract
      • Mar 2019 - May 2019

      Led internal teams to develop quantifiable improvements in digital marketing strategies for an affordable luxury housing startup. Evaluated competitor market research to pinpoint opportunities of the customer experience. Oversaw the development of copy for various company advertising efforts, including email marketing, website landing page, and social media posts. Led internal teams to develop quantifiable improvements in digital marketing strategies for an affordable luxury housing startup. Evaluated competitor market research to pinpoint opportunities of the customer experience. Oversaw the development of copy for various company advertising efforts, including email marketing, website landing page, and social media posts.

    • Lithuania
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Communications Associate
      • Aug 2016 - Aug 2018

      Functioned as the day-to-day point of contact for over 100 client accounts for a health administration company. Created and implemented improvement insights and recommendations, such as documentation, business strategy, and customer-facing PR strategy. Fostered close working relationships with industry contracts to achieve more streamlined and accurate communication. Utilized a variety of data management systems to research, modify, and document stakeholder information and interactions. Show less

    • United States
    • Nanotechnology Research
    • 1 - 100 Employee
    • Preceptor
      • Dec 2017 - May 2018

      Co-lecturer, Human Relationships Psychology Course Functioned as a liaison between the professor and approximately 70 students to advance student preparedness and success. Identified and returned student insights to the professor to help develop more effective teaching methods and lecture plans Co-lecturer, Human Relationships Psychology Course Functioned as a liaison between the professor and approximately 70 students to advance student preparedness and success. Identified and returned student insights to the professor to help develop more effective teaching methods and lecture plans

Education

  • University of Arizona
    Bachelor's degree, Psychology
  • General Assembly
    Digital Marketing

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