Marketing & Community Engagement Director

• Sep 2022 - Present

College Basketball Analyst

• Jul 2020 - Present

Kentucky Colonel

• May 2011 - Present

Marketing & Brand Director

• Nov 2020 - Oct 2022

Maker’s Mark Homeplace Manager

• Aug 2019 - Aug 2021

Business Owner

• Jan 2015 - Aug 2021

Conducted “Kentucky Bourbon Trail” tours to provide and institutional experience across the Bluegrass. Directly responsible for P&L, marketing, budgeting, business partnerships and overall day-to-day operations. • Instrumental in securing three-year contract Margaritaville Hotel and Restaurant • Develop business relationships with local restaurants and liquor stores in order to drive sales • Voted “The Trails Best Tour Guide Award” in 2017 • Led a team of Certified Bourbon Stewards that visited and studied over 35 distilleries Show less

Sales Consultant

• May 2011 - Apr 2019

Full SGWS product catalog representation involving territory development, product marketing and sales execution in order to meet growing business demands. Provide strategic planning and tactical support for major account negotiations and closings. Cultivate key retailers for the implementation of manufacturers strategic marketing program. Frequently visited distributors, restaurants, retailers and attended trade shows to promote products and to stay abreast with industry trends.• Delivered 22% growth over previous years, 2017• Grew Proximo business in accounts 1300% in 2018 with zero innovations• Increased sales by 12% each month, 2015 – 2018• Successfully launched Cupcake Wines—first wine on the floor at Target accounts in 2017 - 2018• Appointed as Proof Education and Development Consultant of KY for on and off premise sales by Carlos Vigil, Vice President of Effectiveness at SGWS Corporate in 2019• Developed new and creative ways to display production in a constantly changing market• Grey Goose “Sales Representative of the Year” (2017 Derby Incentive)• Granted “Makers Mark Red Jacket Award” for commitment by Bill Samuels, 2019• Presented the Beam Suntory Brands “Chameleon Industry Adaptability Award”, 2014• Awarded “Ménage Most Impactful Display of the Year” in 2018 Show less

Key Account Sales Specialist - AMERICAN DIVISION

• May 2011 - May 2013

Streamlined education and promotion for the American Division and Suntory brands. Enriched the value and focus of the American Division with standard setting service. • Exceeded sales growth goals for a major accounts in 2013 and 2014• Grew sales by 10% in all account categories—Created an educational seminar and suggested cocktails and created signage that cross advertised and grew sales• Managed over 75 education programs and tasting events• Achieved national distribution and growth objectives for the American Division’s portfolio of products each year• Introduced and promoted over 10 innovation items through various outlets Show less