Lead, Multi-Market Data Ingestion

• Oct 2020 - Present

Data Analyst

• Jan 2020 - Oct 2020

Sr.Manager- Rich Media & Delivery

• Apr 2016 - Dec 2018

Managed Mumbai Rich Media horizontal with 100+ team members across offshore (APAC) and onsite (Australia, Europe, LaTam, Brazil, North America).Part of SME (Subject Matter Expert) and Governance Team of Rich media & Process Planning to improve standardization across all locations and usage of best media tools and practices in all regions. Handled Top International clients like Google, Apple, Facebook, Chrome, Etisalat, Vodafone Qatar and Indian clients like Tata Sky, Reliance Jio, India Cast etc. Cost estimation of resources for prospective clients.Created customized Image Logic based on customer systems and user experience.

Manager (Process Planning & Rich media Management)

• Aug 2011 - Mar 2016

Developed and implemented dashboards and reporting tools for operation team members using business analytics or comparable analytics Worked with tech team on enhancing current systems to facilitate growing client requirements and defined efficient processesDesign reports to show progress, coverage, achievements against agreed targets and SLA across various horizontals to the management Produced forecasts and recommendations for changes and improvements in operational systems.Handled different teams like Image, Data Enhancement, Video, Recommendation and Planning.Recommending and updating the programs on Whats on India website and apps available on iPhone, iPad, Android, Smart TV etc.Researching TV shows / film metadata/images and updating in the software to enhance the website.

Assistant Manager (Channel team: Research & Analytics team)

• Aug 2009 - Jul 2011

Quality Management and Validations of the Channel Content Created program genre wise report every week using TAM Media Xpress SoftwareCoordinated with Creative team, programming team for development/creation of additional content for channel, Liaised with the Channel Scheduling & Broadcast tech team to ensure seamless playout of the content

Assistant Manager (Data Management)

• Oct 2007 - Jul 2009

Key player in the maintenance of data of Biz-MAPS, a unique Business Planning tool specially designed for the media industry in India, which has been implemented in two of the largest Broadcast networks – STAR TV and Zee TV NetworkResponsible for updating, maintaining and enriching the set of data related to Programs, Brands and Advertisers using Media Express on a Weekly basis.Created and maintained reports to study key values like Channel GRPS, Ad GRPS, Program & Break Performance etc. in order to validate the output of the Biz-MAPS systemWorked with the project lead at customer’s end to resolve any issues, as and when requiredResponsible for creating Quality Control reports for the EPG Department of What’s of India